Grip Marketing Agency

06/10/2020

Hey You, Tech CMOs, And MarketingManagers! Before Choosing Your Next Partner, Consider These 7 Things To Go For A Real Technology Marketing Agency!

Are you working as a CMO or Marketing Manager at a Tech company? Here are seven things to consider when choosing your next tech marketing partner!

04/03/2019

IoT Protocols Comparison There is no one-size-fits-all connectivity technology that can provide an optimal solution for all IoT applications. It is a question of selecting the best-suited option for each use-case at hand. The here-below comparison

21/06/2018

Are you the Lion dominating the industry at the top of the food chain? The Owl that's always on watch and ready to strike? Or, the Turtle slowly making its way to where it needs to be?
Take the Thought Leadership Quiz to find out how you rank!
http://www.gripmarketing.io/thought-leadership-quiz/?8

Are You a Thought Leader? Fill Out the Questionnaire to Find Out! B2B companies with strong Thought Leadership image get more RFP invitations and gain buyer preference. Quite simply, they sell more! Who's a Thought Leader? Individuals and companies that are perceived as Thought Leaders are know

06/06/2018

Mobile World Congress is the world's largest telecom event, and at the same time the riskiest investment for vendors such as Sicap. Grip Marketing Agency helped Sicap make the MWC in 2018 its best-ever MWC investment with over 200 face to face contacts made at the show! Learn the details > http://bit.ly/2sKVVnI

01/06/2018

How to Maximize Exhibition Marketing Returns - 10 tips for a B2B CMO!
Tip #10 - Follow-up!
Last but not least - follow-up! The event is not over when the show is closed. It's not just thank you emails and social media posts, personal follow-up with qualified leads will help you harness all the potential of the event.

Click the link in the comments section to find 9 more tips for maximizing the returns of exhibition marketing investments!

31/05/2018

How to Maximize Exhibition Marketing Returns - 10 tips for a B2B CMO!
Tip #9 - Make Your Stand a Physical Brand Experience
Stand experience is one of the most important and expensive cost items of the event - visually it should repeat the brands look and feel with engaging demos, presentations, animations and videos. And don't forget importance a friendly, positive and knowledgeable event team!

Click the link in the comments section to find 9 more tips for maximizing the returns of exhibition marketing investments!

30/05/2018

How to Maximize Exhibition Marketing Returns - 10 tips for a B2B CMO!
Tip #8 - Don’t Forget the Email
Utilizing the company's existing contact base by sending them an email invitation with an effective call to action directing the clicks to the company's landing page is a great way of reaching the audience without spending a big chunk of the marketing budget!

Click the link in the comments section to find 9 more tips for maximizing the returns of exhibition marketing investments!

29/05/2018

How to Maximize Exhibition Marketing Returns - 10 tips for a B2B CMO!
Tip #7 - Invest in Top Industry Media Visibility
Collaboration with a popular industry media before and during the event can be costly, but is always worth the investment if done right. Select the right media and utilize the strong visibility in target segments to enforce your company's thought leadership image!

Click the link in the comments section to find 9 more tips for maximizing the returns of exhibition marketing investments!

28/05/2018

How to Maximize Exhibition Marketing Returns - 10 tips for a B2B CMO!
Tip #6 - Harness Earned Media
Don't focus only on social media - industry media outlets present your message on a more focused and credible channel. Capture the attention of a wider audience before the event by scheduling a press release, an industry statement or similar media engagement.

Click the link in the comments section to find 9 more tips for maximizing the returns of exhibition marketing investments!

25/05/2018

How to Maximize Exhibition Marketing Returns - 10 tips for a B2B CMO!
Tip #5 - Promote on Social Media
Social media is the main outreach tool in todays B2B verticals. Make sure your message is clear and communicated through social media communities, groups and hashtags to ensure pre-event engagement.

Click the link in the comments section to find 9 more tips for maximizing the returns of exhibition marketing investments!

24/05/2018

How to Maximize Exhibition Marketing Returns - 10 tips for a B2B CMO!
Tip #4 - Produce Compelling Content and Material
Ebooks, presentations, booklets, flyers, web and social media banners... Make sure your pre-event campaign is engaging and has a unified visual identity aligned with the brand.

Click the link in the comments section to find 9 more tips for maximizing the returns of exhibition marketing investments!

23/05/2018

How to Maximize Exhibition Marketing Returns - 10 tips for a B2B CMO!
Tip #3 - Converge the Whole Campaign on a Single Landing Page
Get your message clear with an engaging landing page. All event related messaging on one efficient landing page directs all event traffic to the optimal location!
Click the link in the comments section to find 9 more tips for maximizing the returns of exhibition marketing investments!