IVALO Creative Agency

IVALO Creative Agency Let's ignite the change.

We’re excited to see our Strategy Director Joonas Hokka judging Europe’s most effective marketing at this year’s Effie A...
21/05/2026

We’re excited to see our Strategy Director Joonas Hokka judging Europe’s most effective marketing at this year’s Effie Awards Europe. 🌟

The Financial Times explored the role of music and sound design in shaping the onboard experience, featuring an intervie...
19/05/2026

The Financial Times explored the role of music and sound design in shaping the onboard experience, featuring an interview with composer Lauri P***a, who created Finnair’s renewed soundscape and the Matkantekijä: Music for Travellers composition. ✈🎶

At IVALO, we’ve had the privilege to partner with Finnair on the renewal of its brand strategy and experience, where sound plays a meaningful role in expressing the emotional core of Finnishness.

Thank you to the entire Finnair team for the trust and collaboration, we’re proud to be a part of the journey.

Read the full Financial Times article here: https://www.ft.com/con…/e68aaf94-0f81-458b-9e2d-3b611058a3f9

Listen to Matkantekijä: Music for Travellers on Spotify here: https://open.spotify.com/album/0C9d9iBPoOApXQDG5z1UoE?si=oa9yILfzTgaYm6ZbYf5pCg

We had the pleasure of being part of the growth journey of the Finnish self-service laundromat chain 24 Pesula, supporti...
17/04/2026

We had the pleasure of being part of the growth journey of the Finnish self-service laundromat chain 24 Pesula, supporting its expansion into Sweden.
As part of the expansion, we refined the brand and created a new marketing concept, which was brought to life in the Swedish launch campaign.

Congratulations to the 24 Pesula team on the expansion! 🇸🇪 🙌🏼

23/03/2026

When it comes to major innovations, Finns always learn new words – from searching for information to ordering food. Now there’s a new word for carefree car ownership as well: “Beelytä.”

Beely.fi offers cars without the hassle of ownership. No surprise costs, no worries.

It’s an honor to be part of building the next phase of a growth company. 💛

We’re proud to have partnered with Finnair as the brand & creative agency on the renewal of one of Finland’s most iconic...
20/03/2026

We’re proud to have partnered with Finnair as the brand & creative agency on the renewal of one of Finland’s most iconic brands, a brand that has represented Finnishness to the world for over a hundred years.

At the core of the renewed brand is a strong belief in the power of Finnishness, as an emotional, distinctive and internationally compelling asset. The new marketing concept, "Siivet, jotka tunnet" reinforces Finnair's role as the nation's flag carrier.

Warm congratulations and thank you for the Finnair brand & marketing teams on the smooth collaboration with the HS front page today - and congratulations to Finland, the happiest country in the world. 🇫🇮💙

Our client Oomi has been shortlisted at the Radio Awards in the Sales Activation category with their catchy, earworm-wor...
18/03/2026

Our client Oomi has been shortlisted at the Radio Awards in the Sales Activation category with their catchy, earworm-worthy audio ad. Proof that when a message sticks, it sells. 🔌

Congratulations to the Oomi team 👏

IVALO’s CEO Leena Komulainen will be speaking at the What’s Going On In Retail seminar as part of the Retail Fireside Ch...
09/03/2026

IVALO’s CEO Leena Komulainen will be speaking at the What’s Going On In Retail seminar as part of the Retail Fireside Chat, discussing story-led leadership as a cornerstone of a strong brand.

What happens when the external brand promise and the internal reality don’t align? You can get a preview of the discussion in a recently published podcast, where Leena talks with host Markku Mäenpää.

Listen to the What’s Going On In Retail podcast here:
https://whatsgoingoninretail.fi/podcastit/

The What’s Going On In Retail seminar is one of the most important events in the retail industry. It will take place on March 18–19.

Finnair has renewed its brand strategy, placing its Finnish heritage at the core of its future direction.As part of this...
27/02/2026

Finnair has renewed its brand strategy, placing its Finnish heritage at the core of its future direction.

As part of this evolution, a new music ensemble, Matkantekijä (Traveller), composed by Lauri P***a, brings the Finnish mindscape and atmosphere of travel onboard every Finnair flight. From lounges to boarding and landing, and across marketing and customer service touchpoints, the soundscape accompanies the entire customer journey.

IVALO supported Finnair in shaping the renewed brand strategy and the new music concept, helping ensure a consistent and coherent customer experience.

Our sincere thanks to Finnair’s brand team for the trust and close collaboration throughout the process. Special appreciation to Lauri P***a for composing Matkantekijä and giving sound to the renewed brand direction, to Vantaa Orchestra for bringing the work to life, and to Music Supervisor Leo Niemi for guiding the project with care.

Listen now on Spotify: https://open.spotify.com/album/0C9d9iBPoOApXQDG5z1UoE?si=IKsECZjWRiqByi-Au08A1Q

Watch the full composer story via the link in the comments 👇🏼

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