AppSampo - Performance Marketing Agency for Games & Apps

AppSampo - Performance Marketing Agency for Games & Apps Performance Marketing | Monetization | Analytics & Attribution | Conversion Optimization | Market Launch services for game and app developers.

User Acquisition, Performance Marketing and Conversion Optimization, and Soft Launch services for games and apps developers. We work with Apple App Store, Google Play, Steam, Epic Store, Amazon. We offer performance marketing and business validation for your game business. Whether you are launching your game or app to the market for the first time or already have made it in to the markets, we can

help you with:

- (Soft or Global) Launch planning and implementation
- Better media visibility outside the stores
- More traffic to your app via social media
- Best partner selection, based on your budget and needs
- Make your app stand out from the competition
- Better search discoverability
- Higher ranking in the store listings
- Increased chance of being featured
- Setting up user funnels and in-game analytics
- Analyzing the end-to-end funnel to improve ROI

Launching your game on Steam without a publisher can seem daunting, but it's a viable option! Check out our latest post ...
09/01/2026

Launching your game on Steam without a publisher can seem daunting, but it's a viable option!

Check out our latest post for the essential learnings and tips to make your self-launch a success.

Discover more here: https://wix.to/fKSjilr

When launching a PC game on Steam becomes relevant, many game studios turn to publishers. It feels safer, but the trade-off is significant. Publishers take a large share of the revenue and often control timing, pricing, and branding decisions. Over time, this limits both flexibility and upside. Base...

How do you crack growth for a mobile game? There’s no magic, and in most cases no big organic miracle either. But growth...
08/12/2025

How do you crack growth for a mobile game? There’s no magic, and in most cases no big organic miracle either. But growth can happen when you work through the funnel systematically, step by step. Here’s how we’ve done it.

Most successful mobile games don’t “blow up” overnight. They grow because every step of the user funnel is optimized. When each step improves even a little, the compound effect becomes massive. In this blog post we reveal the process we rely on in game marketing and the lift you can expect whe...

It’s been one year since the global launch of Starborne: Frontiers! 🎉🚀🌟
31/03/2025

It’s been one year since the global launch of Starborne: Frontiers! 🎉🚀🌟

Frontiers is a free game set in a rich Sci-Fi world. Playable on Android and IOS. Expand your roster, upgrade your heroes, forge alliances and tackle the challenges ahead!

KARDS mobile now available in App Store and Google Play!
07/06/2023

KARDS mobile now available in App Store and Google Play!

KARDS mobile is now available in the Google Play and Apple App stores - join the celebrations!

Our 5 cents to the ongoing iOS14 & IDFA depreciation discussion. 🤔 However challenging it might feel, we will find new w...
01/02/2021

Our 5 cents to the ongoing iOS14 & IDFA depreciation discussion. 🤔 However challenging it might feel, we will find new ways to do UA without compromising users' identity and data. 👍

“Privacy is a fundamental human right and at the core of everything we do." With these words Apple announced new iOS14 privacy guidelines.

It's the time of the year when Apple announces the best apps and games of the year. Congratulations to the winners! 🎉
02/12/2020

It's the time of the year when Apple announces the best apps and games of the year. Congratulations to the winners! 🎉

‎Learn about collection The best apps and games of 2020 featuring Wakeout! - Active breaks, Genshin Impact, ZOOM Cloud Meetings and many more on Mac App Store. Enjoy these apps on your iPhone, iPad and Mac.

This is great new for smaller app and game developers! 🙌
18/11/2020

This is great new for smaller app and game developers! 🙌

New developer program accelerates innovation and helps small businesses and independent developers propel their businesses forward on the App Store.

Interesting to hear insights from both Small Giant Games and Zynga about successful game company acquisition. Performan...
22/11/2019

Interesting to hear insights from both Small Giant Games and Zynga about successful game company acquisition. Performance marketing played a key role in making it happen.

And but true... 😔 Indie developers need to be very creative in this business.
14/10/2019

And but true... 😔 Indie developers need to be very creative in this business.

Acquisition and retention costs for mobile games show no signs of plateauing -- for many firms, this segment is becoming unsustainable

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