Superson

20/05/2026

Superson turns 14! 🥂 What a blast it’s been, driving creative ambition without borders🌍

A huge thank you to our powerhouse clients, specialists, and Supersonians. Here’s to the next 14! ♥️🚀

12/05/2026

Most brands look through the lens of younger consumers. Meanwhile, the people with the most spending power and engagement with alcohol are being overlooked. We’ve been exploring where the alcohol category is heading with Peter Fairbrother. The opportunity isn’t just finding new drinkers. It’s rethinking the people brands stopped paying attention to.

We help teams make sense of that shift and identify the real opportunities. What would you want to explore further? Let’s talk ⚡

17/04/2026

02/04/2026

One of the great partnerships in our industry is over. After three decades, Ogilvy and IBM part ways as WPP transitions away from the traditional holding company model to a unified, AI-driven model, and IBM moves toward a more flexible, multi-partner ecosystem.

🤓 Full article; https://eu1.hubs.ly/H0t9sSM0

20/03/2026

🚀 We’re looking for a Head of Ops to help Superson leapfrog into its next chapter. Based in Amsterdam or Helsinki, with a global remit, this role is about building the operational strength that brings order to the chaos without killing the energy. Find out more and apply here: https://eu1.hubs.ly/H0sRfgq0

02/03/2026

Holdcos are like cruise ships - big, sturdy, but slow to turn. Brands want speedboats: agile, quick-thinking agencies that can pivot at a moment’s notice. 🚤

Full article; https://eu1.hubs.ly/H0sbJkB0

27/02/2026

Different global holdcos, different strategies, same direction—a sector-wide reset. The real strategic test will be who will use this reset to build something structurally stronger, not just financially lighter.

Full article; https://eu1.hubs.ly/H0s90LY0

17/02/2026

Wishing you a joyful and prosperous Lunar New Year! Sending warm holiday wishes to our teams and clients around the world! 🐎✨

In this energetic Year of the Fire Horse, may your ventures gallop forward with unstoppable momentum, bringing you health, happiness, and success in every stride.♥️

04/02/2026

In times of cultural and economic uncertainty, brands face two competing demands: innovate boldly or reassure through familiarity. As discovery shifts to fragmented, decentralised spaces, brand language becomes a vital anchor, built to travel and adapt.

🗣️ Full article; https://eu1.hubs.ly/H0rtbBQ0

02/02/2026

Creative directors are stepping in to channel AI’s firehose into work that’s distinctive, unexpected, and meaningful. As ex*****on becomes automated, taste is the rarest skill. The secret? Consume relentlessly, study campaigns, reverse-engineer them, spot patterns, and repeat.

🧠 Full article; https://eu1.hubs.ly/H0rp7-j0