Dirty

13/12/2024

How do you craft a new identity for a brand with over 700 years of history and 40 000 stakeholders? Welcome to place marketing.

Earlier this year, we invited the residents of Kirkkonummi to help us craft a new brand and visual identity for the municipality. This is the result. The new brand bridges past and future, taking inspiration from the municipality’s rich heritage whilst looking bravely forward.

We want to thank the fantastic team at as well as all the wonderful residents that guided us along the way. Read more about our unique approach to place marketing at dirty.fi

27/11/2024

That time we brought a unicorn to Slush...

When .ai challenged us to create a disruptive guerrilla campaign around Slush, we knew what we had to do. One custom-built suit of armour and unicorn horn attachment later, we were ready to roll.

The event was an unequivocal success: turning heads and connecting the Harmonic team with crowds of investors heading into the event. Hundreds of selfies later, organic posts started popping up on X. Next, Helsingin Sanomat showed up and soon our unicorn was in the papers.

27/09/2024

Happy release day!

Congratulations to team on the release of the new album! 🙌 Proud to be a part of the journey, helping behind the scenes with the digital side.

Keep up the good work!

09/08/2024

Introducing Helsinki's freshest market hall.

When crafting a brand identity for the new Kauppahalli, we explore what a market hall built this century should look and feel like. Read more about our process on the new case study on our page.

Valokuvaaja:

13/06/2023

Welcome to the wake-up call.

Back in February, Messukeskus challenged us to create a "radical" new brand for the Radical Health Festival 2023.

This is the result.

Case study: Messukeskus // Radical Health FestivalInventing a new way to market healthcare. ChallengeTo rebrand the annual Radical Health Festival in the build up to the 2023 event. SolutionDirty undertook a full redesign of the brand: renewing the logo, visuals, and tone of voice for a ...

04/05/2023

Introducing the new Dirty. A full-service creative agency designed to make you stand out.

So, let us know how we can make you more interesting.

25/10/2022

B-to-B? More like V-to-B!

Vihti is quickly becoming one of the most relevant business locations in Southern Finland. As a testament of this progress, Microsoft decided to build their latest server facility in the area. To boost their growth, we teamed up with Vihti to build a brand / digital identity fit for the new home of Growth.

Digital in its nature, the brand has a bold and forward looking feel – just like the spirit and vision of the municipality. Main part of the strategy work was to productize Vihti’s service model into something that is easy to apprehend – but something that will stand out. Based on the municipal strategy, V-to-B was born.

A dynamic brand to fit one of the most interesting business locations in Finland. We were responsible for rebranding the Business Vihti.

11/10/2022

Retuning the visual identity for the biggest leisure park in Finland.

PowerPark is a true testament on what happens when you dream big. What started as a bold, even somewhat crazy idea, has now grown to be the largest leisure center in Finland. We helped team PowerPark with their brand refresh, from retuning the logo to a variety of playful-yet-stylish merch. The design celebrates PowerPark’s quest to innovate fun – while offering quality services and stylish accommodations to those looking for something extra.

Over 160 hectares of fun, speed, thrills and activities for visitors of all ages quarantee a day to be remembered. PowerPark is packed with over 40 rides, 8 rollercoasters, karting tracks, restaurants, shopping opportunities, a 5D movie theater, a troll village and various events all year long.

Retuning the visual identity for the biggest leisure park in Finland

01/06/2022

Welcome to Adventureland

The municipality of Vihti was in need of a new direction in their efforts to boost tourism: something fresh to make Vihti stand out in the highly competitive markets of the Helsinki metropolitan area.

Our job was to put everything together into a clear, cohesive and unique package for both tourists and service providers. Vihti is not your average, “hop-on-hop-off” mass-tourism experience. Its dramatic nature, intriguing history and unique services can only be found and fully enjoyed by those who are brave enough to seek them.

What is life without a little adventure anyway?

The municipality of Vihti was in need of a new direction in their efforts to boost tourism. What followed was an adventure.