Hypend

02/01/2025

⚡️🚗 Continuing our adventures from earlier this year with the Polestar 4, our friends at Polestar were kind enough to lend the car for us for a few days earlier this month to visit our favorite spots around Helsinki.

From early morning tennis sessions to prepping for our Winter Popup Sale, our day with Polestar 4 truly showed how seamlessly this electric powerhouse integrates into the Helsinki lifestyle. Whether you’re a tech enthusiast, a car lover, or just curious about how the future feels behind the wheel, our latest editorial is packed with juicy details.

Make sure to head over to Hypend.com (link below 🔗) for the full story and video! 🌍💨

From early morning tennis sessions to prepping for our Winter Popup Sale, our day with Polestar 4 exemplified how seamlessly this electric powerhouse integrates into the trendy Helsinki lifestyle.

28/11/2024

Slush 2024 went off with a bang and team Hypend was on site to experience and capture all its magic ❤️‍🔥

Slush once again proved why it’s the premier gathering for tech visionaries, entrepreneurs, and change-makers. From AI’s transformative potential to the grit required for leadership and the value of user-centered innovation, the insights shared this year were nothing short of inspiring. Leaders like Meredith Whittaker, Dylan Field, and Miki Kuusi offered a rare glimpse into the challenges and wins that shape the future of tech and business.

⛓️‍💥 Click the link below for the 25 most interesting quotes our team picked up from the amazing set of global leaders speaking on Slush's various stages this year!

Here are the top 25 most interesting quotes Hypend picked up from the amazing set of global leaders speaking on Slush’s various stages this year. 

25/04/2024

Polestar invited team Hypend to takeover their showroom, Polestar Helsinki, to celebrate the release of their newest and baddest car yet - the Polestar 4.

🔗 Click the link in the comments for a full recap of our Polestar Helsinki takeover with more photos, tech specs, and all-around beautiful words.

In case you want to go see and experience the Polestar 4 in Finland yourself, you’re in luck as the car will be on display in the following cities:
📍 Helsinki: 25.4. – 4.5.
📍 Tampere: 6.5. - 11.5.
📍 Oulu: 15.5. - 18.5.
📍 Kuopio: 21.5. 26.5.
📍 Turku: 28.5. - 1.6.

10/04/2024

Just dropped: https://aidaimpact.com/products/clover

New additions in the x Aida Lucky Clover Collection dropping this friday 🍀

Photo by:

21/12/2023

Jorma Valtonen, a Finnish former professional ice hockey goaltender who played hockey professionally during the years 1964-1987. He played on the Finland men’s national ice hockey team at the 1980 Winter Olympics, and was inducted into the Finnish Hockey Hall of Fame in 1989, and into the IIHF Hall of Fame in 1999. 

Text: Wikipedia

02/10/2023

WE JUST RELEASED THE HYPEND x SCHOTT N.Y.C. COLLAB ONLINE: www.hypend.com/shop

07/09/2023

About 30 years ago, in the year 1995, the 20-something-year-old brothers Jaakko Rytsölä and Antti Rytsölä founded the Saunalahti and Jippii internet-company. Jippii Group Oy was listed to the Helsinki Stock Exchange only 5 years later, in 2000, making the Rytsölä brothers IT-millionaires.

Their success, luxurious lifestyles, and the matching Lamborghini Diablos they bought for 900,000€ brought a lot of fame and media interviews in Finland - even the singer Frederik made a song about their shopping sprees called “Rytsölät Baanalla.”

However, as was the case with a lot of early internet companies when the dot-com bubble bursted between 2001 and 2002, the Jippii Group Oy’s value crashed down 90% in August 2001, and the brothers lost everything. Jaakko Rytsölä has said publicly that he lost over 8,5million euros over a single night and, at all time high, the value of his Jippii Group Oy stocks was around 15million euros.

In March 2003, Jaakko was found financially broke and unable to pay his 1.3 million debt to the Finnish government and was sentenced to one year and six months probation for gross dishonesty of the debtor in the Helsinki district court.

20/06/2023

Last year, we joined forces with Saucony Originals to launch a community-driven series called ‘Originals by Hypend’ - featuring some of the people that make Helsinki move. With each talent, we photographed them in their personal space of creativity and printed five superior-quality 70x100cm posters on paper canvases weighing over 300g each. As a homage to the nostalgic vibes of 90s skateboard magazines, we also published a brief Q&A interview with each talent in the Hypend Magazine on our website.

To celebrate the campaign, we invited some members of the Hypend community to spend a day with us at our Showroom in Punavuori, Helsinki. The main idea behind the event was to showcase the five posters featuring the five remarkable talents who fuel the vibrant pulse of Helsinki and to honor the release of Saucony Originals’ new Program Omni 9 Silver in two colorways: Red & Blue.

🔑 Tap the link belowfor the full details of the campaign, including all of the Originals by Hypend posters.

To celebrate the Originals by Hypend campaign, we invited some members of the Hypend community to party with us at our Showroom in Punavuori, Helsinki - and here’s what happened.

29/05/2023

Link in the comments: The Finnish eyewear designer Vincent Catani just released his newest collection titled Collection ID.

From sleek and sophisticated frames to bold and avant-garde shapes, the Collection ID caters to diverse tastes while maintaining an unmistakable Vincent Catani aesthetic. To accompany the launch, Catani collaborated with renowned photographer Ville Mäkäräinen to create a captivating lookbook. Through Mäkäräinen's lens, the essence of the Collection ID comes to life, capturing the interplay of light and shadow, form and function. The lookbook offers a glimpse into the world of Vincent Catani, where style, artistry, and impeccable craftsmanship converge.

Vincent Catani's journey from Finland to Copenhagen, and his collaboration with the finest eyewear craftsmen in Japan, exemplify his dedication to creating eyewear that transcends trends and becomes timeless.

🔦 Click the link in the comments for the full lookbook and story.

15/05/2023

Hypend x 3 Kaveria Ice Cream: Our Sweetest Partnership Yet and a Visit to Their Ice Cream Factory 😋🤌

To celebrate 3 Kaveria’s 10th anniversary, they organized a special event — a pop-up drive-in factory sale in Kivikko, Helsinki. We took our partnership with the ice cream brand to the next level by organising a Itä-Helsinki field trip with our friends as part of the overall campaign. We first visited the Vintage arcade Sugoi, which allowed us to relive the magic of vintage Japanese video games, before stopping by the 3 Kaveria pop-up to pick up boxes full of their new flavours, as well as a quick tour of ice cream factory that was just as cool as one would expect it to be!

🍬🍭🍦🧡 LINK TO THE FULL ARTICLE AND PHOTOS: https://www.hypend.com/blog/hypend-and-3-kaveria-ice-cream-our-sweetest-partnership-yet-and-a-visit-to-their-ice-cream-factory 🧡🍦🍭🍬


📸: Kasper Kasanen & Karim Awad
✍️: Kasper Kasanen & Joel Kotivuori

12/04/2023

Young Cheek rocking New Era fitted, Rocawear, baggy jeans, and Timbs of course 🤝

28/03/2023

A+ for presidential swag.