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Woolman

Nordic-rooted Shopify Platinum Partner helping ambitious brands and retailers master complex commerce and scale globally. We will also simplify your financials.

We are a team of experienced merchants, entrepreneurs, designers, marketing experts, architects, and integration specialists united by a passion for commerce. We are also an Oracle Netsuite Solution Partner. We will not only superpower your commerce.

18/09/2026

What does ownership actually look like in consulting? 🤔

For , our Lead Consultant, it means knowing where the project stands, keeping things moving and taking responsibility for getting it to the finish line.

But it’s also about staying close to the client, solving problems along the way and making sure they feel supported throughout the process.

💬 “Problem-solving and client communication are at the heart of my role.”

Marta has been with Woolman for three years, growing from Project Manager into a role that combines project management, consulting and informally leading our North team.

This is what ownership looks like at Woolman. 💚

13/09/2026

We are Klaviyo’s 2026 EMEA Nordics Partner of the Year! 🏆

Our Chief Evangelist .rekola was at K:BOS to celebrate the win. And judging by this photo, he was in excellent company. Alongside Mikko are fellow winners Daniel Höhnke from Andzen | Customer Journey Ecom Marketing Agency, APAC Partner of the Year, and Jan Soerensen from Nosto, EMEA Technology Partner of the Year.

A huge thank you to Klaviyo, our customers and every Woolmanian who helped make this happen. We’re incredibly proud of this one!

Huge congratulations to all the other winners, too! 👏

08/09/2026

88% feel positive about 2026. 56% say their systems are too rigid to act on it. That’s the innovation gap.

Our new report, Bridging the Innovation Gap in an Era of Agentic Commerce, explores what’s really happening inside Northern European retail, from AI maturity and legacy technology to omnichannel operations and the priorities ahead.
Based on interviews with senior retail leaders across Finland, Sweden and the UK.

31 pages. One clear picture of where retail stands and what comes next. Created with insights from our technology partners Shopify, Klaviyo, Gorgias, Yotpo, Nosto, La Team OneStock and Emfas.

🔗 Download the report via the link in bio.

04/09/2026

What makes you better at serving clients? Having been one yourself.

Before joining Woolman, Ella Ahmaniemi, our Head of Delivery, spent years working with commerce in-house. She knows what deadlines, pressure and big decisions feel like from the client’s side of the table.

That experience still shapes how she works today: understand the business, communicate openly and genuinely care about the outcome.

And clients notice. Ella was recently nominated for Partner of the Year at the Digital Commerce Finland eCommerce Summit & Awards. 👏

01/09/2026

Every client has their own opinion about what their store needs to be.

And that’s exactly what has kept the work interesting for Joonas Solkinen. He has been building Shopify and e-commerce solutions at Woolman for almost five years now. He started as a trainee back in 2021, and today he often takes ownership of projects from start to finish.

👉 Over the years, the platform has become familiar. The interesting part is figuring out what the right solution looks like for each individual business.

💬 “There are so many e-commerce clients, and everyone has their own opinion about what needs to be in their store.”

Because even when two clients are building on the same platform, the business behind the store can be completely different. One might care deeply about bringing the brand experience to life online. Another is focused on making the buying journey as simple and effective as possible.

💬 “There aren’t that many identical solutions across clients. Sure, there are some similarities, but otherwise everyone wants something a bit different. Some want more of the brand showing through, so we build things that support that. Others just want to sell – plain and simple – so we focus on things related to that instead.”

And that means the work isn’t really about repeating a Shopify setup that worked before. It’s about understanding what the client is actually trying to achieve – and then figuring out how technology can support that.

After almost five years, there are still new problems to solve, different businesses to understand and new ways to build.

28/08/2026

What’s really happening inside retail operations?

We’ve been asking retail leaders across Finland, Sweden and the UK.
How is AI being used in practice? How well are strategy and everyday operations connected? Where are retailers making progress, and what’s still holding them back?

On 8 September, we’ll share what we learned in The 2026 State of Northern European Retail Operations & Technology.
Created with perspectives from our partners Shopify, Klaviyo, Nosto, Yotpo, La Team OneStock, Gorgias and Emfas.

There’s a lot to unpack. And plenty to act on.

13/08/2026

💬 ”I’d known people on this team since 2018 and they were still there when I finally joined. That told me something.”

Ella Ahmaniemi is our Head of Delivery. Before joining in October 2024, she’d spent years running e-commerce in-house as our client.

At most companies, that kind of history barely registers. Here, it’s part of the story: a fair share of the team has known each other, in one role or another, for years before actually working together.

💬 ”I first met our CCO Teemu Tolonen and one of our founders, Juha Harju , back in 2018. We worked together regularly for years. By the time I was ready for something new, I already knew a bunch of people on the team and they were still there.”

That’s the detail Ella kept coming back to. Not the brand, not the pitch, just the fact that the same people, years later, hadn’t left.

💬 ”When people who worked together years ago are still at the same company, that’s usually not a coincidence. There’s normally a reason for it.”

04/08/2026

A client says: ”We just want our stock levels to be accurate everywhere.” 🗣️

One sentence. Behind it: three warehouses, an ERP that syncs once a night, a PIM that’s never heard of backorders, and a Shopify storefront confidently showing ”In stock.”

That gap – between what the business asks for and what the systems actually do – is where a Senior Solutions Architect lives.

🔸 Turning ”keep it simple for the customer” into an integration map spanning five systems.
🔸Turning ”can we just connect X to Y” into architecture that still holds up three years from now.
🔸 Turning ”it used to work fine” into a real answer for why it doesn’t anymore.

At here Woolman, that’s the job. You design the commerce ecosystems that power some of Europe’s most ambitious Shopify brands – connecting Shopify, ERP, PIM, OMS, CRM and custom integrations into something that actually scales. 🔧

More importantly, you’re not handed a finished spec. You’re in the room while the problem is still messy, helping shape what gets built – and why. Beyond the job title, you’re a partner, not just an implementer.

Curious what that looks like day to day? Swipe through the carousel 👉

We’re hiring for this role in both Finland and the UK. Applications are reviewed on a rolling basis. Apply by August 10th!

31/07/2026

Most companies don’t notice their analytics are broken. 📊

Until they start making decisions based on the wrong data.

🔸 A missing event here.
🔸 A duplicated purchase there.
🔸 Consent implemented ”well enough.”

Dashboards everyone looks at – but nobody fully trusts. 📉

That’s where an Analytics & Tracking Consultant comes in.

At Woolman, you won’t just fix tracking issues. You’ll help some of Europe’s most ambitious Shopify brands build measurement they can actually rely on – from GA4 and GTM to server-side tagging, Consent Mode v2, Meta CAPI, and scalable data layer architecture. 🔧

More importantly, you’ll work as a consultant. Turning messy data into clear answers, helping clients understand what they should measure, why it matters, and how to make better business decisions because of it. 💡

Curious what the role actually looks like? Swipe through the carousel 👉

Applications are reviewed on a rolling basis. Apply by August 2!

28/07/2026

If you want to own a service end-to-end instead of maintaining someone else’s, this might be your next challenge. 🔥

We’re hiring two people to join our growth:

Senior Solutions Architect (Finland or UK)

🔸 Own solution architecture end-to-end on our biggest Shopify Plus replatforming projects, help turn our AI-agent-driven delivery model (Claude Code, Cowork) into a repeatable practice for the whole team, and combine hands-on architecture with pre-sales and mentoring.

Analytics & Tracking Consultant (Finland)

🔸 Own Shopify tracking and analytics end-to-end (GTM, GA4, DataLayer, consent/GDPR), turn reactive maintenance into a productized, monthly-billed service, and guide clients from a vague need to a clear measurement plan.

If you’re excited about a role where your work genuinely moves the needle, we’d love to hear from you.

Apply by 2 August. Learn more on our Careers page.

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Jyväskylä

Aukioloajat

Maanantai	09:00 - 17:00
Tiistai	09:00 - 17:00
Keskiviikko	09:00 - 17:00
Torstai	09:00 - 17:00
Perjantai	09:00 - 17:00

Nettisivu

http://www.woolman.co/

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