Woolman

Woolman Nordic-rooted Shopify Platinum Partner helping ambitious brands and retailers master complex commerce and scale globally. We will also simplify your financials.

We are a team of experienced merchants, entrepreneurs, designers, marketing experts, architects, and integration specialists united by a passion for commerce. We are also an Oracle Netsuite Solution Partner. We will not only superpower your commerce.

Meet another new Woolmanian: Gretel Collins 😍Gretel’s background combines business operations, digital strategy and ERP ...
28/05/2026

Meet another new Woolmanian: Gretel Collins 😍

Gretel’s background combines business operations, digital strategy and ERP implementations for e-commerce. Over the years, she’s worked across a wide range of industries, helping businesses streamline workflows and improve the way they operate.

💬 “As a Lead Consultant, I’ll be partnering closely with our customers and helping guide them through their digital optimisation journeys.”

Outside of work, Gretel spends most of her free time with her family and making the most of the Swedish summer: being outdoors, hanging out by the lake, and catching live concerts whenever possible ☀️

So glad to have you with us, Gretel! 🤗

Getting plenty of mobile traffic but not enough sales? 📱For most Shopify stores, mobile brings in the majority of visito...
27/05/2026

Getting plenty of mobile traffic but not enough sales? 📱

For most Shopify stores, mobile brings in the majority of visitors, but the buying experience often still feels clunky. The good news: fixing it doesn’t always require custom development.

Themes like Taiga and Sampo come with built-in, no-code ways to improve the mobile shopping experience and remove friction where it matters most. We put together a quick guide on the theme tweaks that can actually help turn mobile visitors into customers: https://themes.woolman.co/blogs/business-first/shopify-mobile-optimization-theme-features-that-actually-matter

This time, we’re welcoming Matthew Slater as our new Senior Account Executive ⭐Matthew joins us with a background in sal...
24/05/2026

This time, we’re welcoming Matthew Slater as our new Senior Account Executive ⭐

Matthew joins us with a background in sales, account management and ecommerce, most recently leading sales and accounts at 247 Commerce in London. Before ecommerce, his career took him across industries from EV charging solutions to international exports.

💬 “I’ll be working alongside the team to grow sales and pipeline primarily in the UK and helping position Wayfinder as a future must-have for Shopify merchants.”

💬 “I aim to operate as someone within our clients’ ecosystem, not separate from it. Bringing solutions and real conversations that help deliver on strategy long term.”

Outside of work, Matthew enjoys football, the gym, meeting new people, and getting the biggest laughs from his five-year-old son ❤️

Glad to have you with us, Matthew 🤗

What a moment for Ella and the whole Woolman team ✨Our Lead Consultant Ella Ahmaniemi was nominated for the Partner of ...
22/05/2026

What a moment for Ella and the whole Woolman team ✨

Our Lead Consultant Ella Ahmaniemi was nominated for the Partner of the Year award at the eCommerce Summit & Awards last night.
We’re incredibly proud to see Ella recognised among such talented professionals in the industry. She brings sharp commercial thinking, energy, and genuine care for customers into everything she does, and it’s wonderful to see that recognised by the community as well.

Huge congratulations to all nominees and winners of the evening 👏

One of the best things about this industry is the people behind it. As Ella beautifully said, just being nominated by customers already means you’ve done something right. 🫶🏼

We keep growing, and this time we’re welcoming Pavel Kukin as our new Solution Architect. 🤗Shopify has been at the core ...
19/05/2026

We keep growing, and this time we’re welcoming Pavel Kukin as our new Solution Architect. 🤗

Shopify has been at the core of Pavel’s work for the past five years, backed by a long background in e-commerce. His experience spans technical discovery, integrations, Shopify apps, AI-driven practices, and turning complex business requirements into scalable solutions that work in real life.

💬 “I like working with people who know what they’re doing. There’s strong Shopify expertise here and the kind of ambitious projects I genuinely enjoy working on.”

💬 “As a Solution Architect, I’ll be focusing on turning complexity into clarity and helping customers make smart decisions before expensive mistakes are made.”

Outside of work, Pavel enjoys kendo, cooking, and spending time outdoors hiking or skiing. He also has a soft spot for hidden gems from 20th-century cinema. 🎬💎

Glad to have you with us, Pavel! 😍

A big step in our partnership ✨Our Chief Evangelist, Mikko Rekola, has been selected to Klaviyo’s Partner Advisory Counc...
07/05/2026

A big step in our partnership ✨

Our Chief Evangelist, Mikko Rekola, has been selected to Klaviyo’s Partner Advisory Council for 2026.

is the autonomous B2C CRM used by leading commerce brands globally. Being part of this council brings us closer to product and commercial decision-making. It means a deeper partnership, closer collaboration, and more value for our customers.

We’re proud of the work behind this and excited for what’s ahead.

Congrats, Mikko! 👏

Meet our new Growth Consultant, Aatu Petäjä ⭐Aatu joins Woolman with a background in digital marketing, focusing on cont...
03/05/2026

Meet our new Growth Consultant, Aatu Petäjä ⭐

Aatu joins Woolman with a background in digital marketing, focusing on content, SEO and paid campaigns. He’s worked across both e-commerce and culture, combining data-driven advertising with clear and structured communication.

💬 “I was impressed by Woolman’s strong expertise and practical approach. The opportunity to work with different clients and support their growth felt like a welcome challenge.”

💬 “My focus is on identifying growth opportunities and helping clients find solutions that support sustainable growth. I’m especially interested in working hands-on with Shopify and its integrations.”

Fun facts about Aatu:
🌲 Dreams of visiting every national park in Finland
📚 Always up for a good book
🎬 Enjoys films and series, as long as they’re not too scary

So glad to have you with us, Aatu 🤗

Some brands don’t just sell products, they rethink the whole business. 💡 is a membership brand creating luxury home and ...
27/04/2026

Some brands don’t just sell products, they rethink the whole business. 💡

is a membership brand creating luxury home and wardrobe essentials using the highest quality materials and techniques, with one key difference: customers only pay for what it costs to make.

Instead of traditional retail markups, they’ve built a membership-first model where customers pay for access to thoughtfully designed, high-quality essentials at close-to-production cost.

We’re proud to support Singular Society as their partner.

This case study is genuinely inspiring:
- A small team running efficiently.
- Launching a new market like Norway in under a month.
- Physical retail becoming a strategic growth channel.

“It’s just amazing how simply and how small of a team we can be and efficiently operated.”

That’s what modern commerce should feel like: clear, scalable, and built for growth.

Meet our new Lead Consultant, Minna Reddy! 🥳Minna joins Woolman with a strong background in e-commerce, sales and brand ...
21/04/2026

Meet our new Lead Consultant, Minna Reddy! 🥳

Minna joins Woolman with a strong background in e-commerce, sales and brand growth. She spent over a decade at Hurtta, working with global distributors and later leading D2C growth. Most recently, she’s been helping Shopify businesses spot bottlenecks and unlock their full potential.

”I had worked with Woolman before, so I knew the level of expertise here. It felt like a natural next step. I’ll be working as a strategic partner for our customers – helping them solve complex challenges and grow with clarity.”

Fun facts about Minna:
🏋️‍♀️ Regular training keeps her sharp
🌲 Happiest in the Finnish forest
🍿 Never says no to a good series

Welcome to Woolman, Minna 🤗

20/04/2026

New Think ei ole tavallinen kesätyö. Viikon aikana:
- opit käyttämään tekoälyä
- rakennat oman verkkokaupan tai palvelun
- näet, miten ideasta syntyy jotain oikeaa 🌟

Tämä ei ole teoriaa, vaan tekemistä.

📍Woolmanin toimisto, Jyväskylän Matkakeskus
📅 8.-12.6.2026
💰 400 euroa

Hae mukaan: www.newthink.app
tai vinkkaa eteenpäin 🤗

Osoite

Jyväskylä

Aukioloajat

Maanantai 09:00 - 17:00
Tiistai 09:00 - 17:00
Keskiviikko 09:00 - 17:00
Torstai 09:00 - 17:00
Perjantai 09:00 - 17:00

Nettisivu

Hälytykset

Tiedä ensimmäisenä ja anna meille oikeus lähettää sinulle sähköpostitse uutisia ja promootioita Woolman :ltä. Sähköpostiosoitettasi ei käytetä muihin tarkoituksiin, ja voit perua milloin tahansa.

Oikopolut

Jaa