09/09/2026
Running at Finland’s most prestigious sports venue, raising funds for young athletes, and 12 minutes of all-out effort. What could be better?🔥🤩
Stadion Cooper is an annual charity event for runners of all levels, hosted by European Champ Topi Raitanen at the iconic Olympic Stadium in Helsinki. The notorious 12-minute Cooper fitness test is a great way to challenge people for a good cause: raising funds for young athletes.
As the event’s official creative partner, we produced various materials for the event as well as a visual identity that draws its shape and colors from the venue. Starting from the event logo, we based the color scheme on the Olympic Stadium and the Stadion Cooper logo, which we pushed a bit to find bright, energetic tones: running track orange, bright blue, and a dark frame for the stands with enough white space to emphasize the scale and grandeur.
The overarching theme is cooperation and strength in numbers, as this is a charity event. Our goal was to create a simple yet recognizable identity that builds credibility and helps imprint vivid memories.
The 2026 event is on Wed 9 September from 2 pm to 7 pm, and you can watch a live stream of the event over at ISTV 👉🏼 https://www.ruutu.fi/stream/100324943
If you’re looking for a creative partner in your upcoming event, project, or day-to-day marketing, get in touch and challenge us to go the extra mile!
☎️ Contact us: https://flatlight.fi/contact/
Crew
Client: Stadion Cooper, Ville Köngäs
Project lead: Miikka Niemi
Graphic Designer: Sara Korkala