NayaDaya Analytics Inc.

NayaDaya Analytics Inc. NayaDaya Analytics Inc. Data-driven, actionable insights empower both operational and strategic decision-making.

is the innovator of People Impact Analytics®, a game-changing solution for mitigating people-related risks and fostering inclusive, sustainable growth in M&A integrations and transformations. is the innovator behind People Impact Analytics®, a game-changing solution for addressing people-related risks and opportunities in M&A integrations and transformations. Powered by science- and AI-based emoti

on and behavior intelligence, the patent-pending method and technology offer a unique approach to drive successful change and foster inclusive, sustainable growth. Discover more at https://www.nayadaya.com

People Impact Analytics™ in two-minute video: https://www.nayadaya.com/people-risk-analytics-video

Great to see such strong global interest in our latest webinar – registrations from 25 countries 🌍A special thank you to...
25/03/2026

Great to see such strong global interest in our latest webinar – registrations from 25 countries 🌍

A special thank you to Richard Hicks from Mews for an excellent and insightful discussion on cross-cultural M&A integrations.
Real experiences, honest lessons, and practical perspectives.

Key takeaways:
✅ Practical M&A integration experiences from Mews, the fast-growing disruptor in hospitality technology
✅How cultural differences often complicate the change – whether it’s about regional or corporate cultures
✅Insights on what has worked and what didn’t

If you missed the session, you can watch the recording here 🎥
https://nayadaya.com/webinars/mews-march-24

Feel free to reach out if you’d like to discuss the topic further.

Our webinar series continues later this spring.





Most M&A integrations cross cultural boundaries of some kind. Whether you’re integrating across geographies and languages or bridging distinct corporate cultures, engaging people effectively becomes more critical than ever.

Why do so many M&A integrations struggle?Not because of strategy.Because people don’t align.M&A integrations sound strai...
03/03/2026

Why do so many M&A integrations struggle?

Not because of strategy.
Because people don’t align.

M&A integrations sound straightforward - until different ways of working, communicating, and leading collide across geographic and corporate cultures.

In this free webinar, we discuss real M&A integration experiences - what works and what doesn’t.

Featuring Richard Hicks, Global Senior People Partner, M&A at Mews, sharing firsthand lessons from international integrations and how Mews approaches people, culture and change in practice.

Moderated by Petri Järvinen, CEO and Partner at NayaDaya Analytics.

📅 March 24

🕒 3:00 PM GMT | 4:00 PM CET | 5:00 PM EET

Register here: https://nayadaya.com/webinars/mews-march-24









Most M&A integrations cross cultural boundaries of some kind. Whether you’re integrating across geographies and languages or bridging distinct corporate cultures, engaging people effectively becomes more critical than ever.

🌍 24 countries. One shared challenge in M&A.Thank you to everyone who joined our webinar Quantifying People Risk in M&A:...
19/02/2026

🌍 24 countries. One shared challenge in M&A.

Thank you to everyone who joined our webinar Quantifying People Risk in M&A: The Business Case for Mitigation.

One message stood out clearly:
👉 Deal success increasingly depends on how well organizations understand and manage people risk.

Key takeaways from the discussion:
• The business case is clear: it makes sense financially and humanly to put people in the center of M&A
• By mitigating people and culture risks at the source, you can avoid significant direct costs and exponentially increasing levels of risks
• Driven by science and AI, People Impact Analytics® enables you to identify and manage employee risks in M&A — with a ROI of 20x to 1,000x or more

🎥 The webinar recording is available here:
https://nayadaya.com/webinars/2026-02-18-quantifying-people-risk-in-ma









Join NayaDaya Analytics' webinar on Quantifying People Risk in Mergers and Acquisitions.

📌 Free webinar | Feb 18 Quantifying People Risk in M&A - The Business Case for MitigationPeople and culture risks are wi...
26/01/2026

📌 Free webinar | Feb 18
Quantifying People Risk in M&A - The Business Case for Mitigation

People and culture risks are widely recognized in M&A - but too often assessed inconsistently and mitigated without a clear business case.

In this session, we’ll explore how to:
💡 Quantify people risk and its impact on deal value
💡 Build a mitigation business case (costs, savings, ROI)
💡 Turn insights into targeted, measurable action

Two sessions, choose yours!
👉 Register here: https://www.nayadaya.com/post/webinar-feb-18
✅ Can’t join live? Register anyway - we’ll share the recording with all registrants.

Hosted in English by Petri Järvinen & Timo Salomäki, NayaDaya Analytics Inc.




When you invest millions or billions of dollars, you need a robust plan for deal strategy and ex*****on: the value drivers, the risks, and how those risks will be mitigated. That requires fluency in both people and numbers.

What a year it has been! Before heading into the holiday season, I wanted to reflect on a few of NayaDaya Analytics’ 202...
18/12/2025

What a year it has been! Before heading into the holiday season, I wanted to reflect on a few of NayaDaya Analytics’ 2025 highlights – here are my “top six”:

💡 Wonderful new clients helped us grow and deliver analytics across all three regions: the Americas, EMEA, and APAC.
💡We’ve been honoured to walk alongside our clients on their journeys supporting so many M&A integrations and helping companies and employees understand each other and succeed together.
💡Great partners, large and small, are continuously enabling us to learn, improve, and scale.
💡Our webinars remained hugely popular, bringing together M&A professionals from 30 countries.
💡After many requests, we introduced a new use case by expanding our analytics to make People Due Diligence more accurate and predictive – helping protect deal value before Day 1.
💡Rapid advances in AI have helped us further develop our analytics, reaching capabilities, use cases, and client benefits that we could only dream about a couple of years ago.

A heartfelt thank-you to all the wonderful professionals across the M&A community I’ve had the privilege to connect with this year. Wishing you a relaxing holiday season filled with joy! 💚

Petri
CEO, Partner

Only three questions – and we show where your integration will fail



We’ve recently introduced a new use case for People Impact Analytics® – bringing actionable people-insights into People ...
10/12/2025

We’ve recently introduced a new use case for People Impact Analytics® – bringing actionable people-insights into People Due Diligence to protect the deal value. It has been encouraging to see how strongly the topic resonates with deal teams and transformation leaders across markets.

We were also delighted to be featured in a recent Forbes article by Jennifer J. Fondrevay:

“NayaDaya Analytics quantifies employee commitment through targeted survey questions delivered via the target company’s existing employee survey tools. The process captures meaningful employee perception data while maintaining deal confidentiality and avoiding direct exposure to employees, providing insightful risk assessment without leaking deal information.”
Forbes, Jennifer J. Fondrevay (November 2025)

Link to the full article in the comments.




A warm thank you to everyone who joined our "Improve People Due Diligence Accuracy with Science and AI" webinar last wee...
04/12/2025

A warm thank you to everyone who joined our "Improve People Due Diligence Accuracy with Science and AI" webinar last week!

We were delighted to welcome participants from 20 countries, and the level of engagement was exceptional – we received a remarkable number of insightful questions, and each one has now been answered personally.

Here are the key takeaways from the session:
💡 People dynamics and emotions can make or break deal success - and can now be assessed already during People Due Diligence.
💡 Combining science and AI reveals people-related risks and opportunities that traditional People DD misses.
💡 Integrating these insights early helps reduce post-deal surprises and protect deal value before and after Day 1.

Thank you again for the great discussions and interest in this rapidly evolving area. 💚

Our webinar series will continue in 2026 – we look forward to seeing you next year.

🎥 The recording is in the comments.




We're excited to introduce a new use case for People Impact Analytics® — bringing people-insights into Due Diligence.In ...
13/11/2025

We're excited to introduce a new use case for People Impact Analytics® — bringing people-insights into Due Diligence.

In our upcoming webinar, we show how People Due Diligence helps deal teams detect emotional, behavioral, and cultural signals before the deal closes — reducing post-deal surprises and strengthening integration plans.

✅ New use case for People Impact Analytics®

✅ What traditional DD misses about people

✅ Practical examples + Q&A

✅ Recording available for all registrants

📅 25 November

🕘 Two sessions: EMEA & APAC and Americas

👉 Register here:

https://www.nayadaya.com/post/dd-webinar-nov-25

Warmly welcome to join!





Improve People Due Diligence Accuracy with Science and AI.

New collaboration with Astu Labs: accelerator of organizational AI capabilityAI transformation succeeds only when people...
11/11/2025

New collaboration with Astu Labs: accelerator of organizational AI capability

AI transformation succeeds only when people evolve with it. In our newly launched partnership with Astu Labs, the AI transformation consulting powerhouse uses our analytics to guide companies on their AI journey.

Together, we connect two critical perspectives for success:
• Astu Labs provides the framework and guidance for leading and executing AI transformation.
• NayaDaya Analytics delivers deep people insight through People Impact Analytics®, revealing the human reality, risks, and opportunities throughout the transformation.

By combining these forces, organizations can unlock full human–AI synergy – where people and technology drive transformation together.

👉 Read more: https://www.nayadaya.com/post/ai-transformation-astu-labs-nayadaya-analytics


Astu Labs, an accelerator of organizational AI capability, and NayaDaya Analytics, a pioneer in human-centered analytics, have entered into a strategic partnership. The collaboration ensures that AI transformations succeed not only as tool adoptions but by unlocking the full, shared potential of peo...

🌍 Thank you to everyone who joined our webinar!Last week, we explored What Employees Really Experience in M&A with parti...
06/11/2025

🌍 Thank you to everyone who joined our webinar!

Last week, we explored What Employees Really Experience in M&A with participants from 20+ countries — thank you for the great energy, questions, and insights. 🙏

Key takeaways from the session:
• Employees experience both opportunities and stress during M&A — both shape outcomes
• Hidden emotional dynamics can turn into significant business risks if ignored
• Science- and AI-based People Impact Analytics® helps identify people risks early
• Understanding emotions → predicting behaviors → enabling leaders to act with clarity

It was a powerful reminder:
💡 M&A success is built through people — and data helps leaders see what intuition alone cannot.

🎥 Recording & next webinar registration in the comments ⬇️

(📅 Nov 25 — Improve People Due Diligence Accuracy with Science and AI)

Looking forward to keeping the conversation going!



🔍 M&A success is not only about strategy and numbers - it’s about what employees actually experience.Emotions, behaviors...
09/10/2025

🔍 M&A success is not only about strategy and numbers - it’s about what employees actually experience.

Emotions, behaviors, and engagement shape the outcomes of integrations and transformations. Too often, leaders underestimate these dynamics.

In our upcoming webinar “What Employees Really Experience in M&A”, we’ll share science- and AI-driven insights into employee experiences — and how to turn them into drivers of success.

👉 Learn more and sign up here: https://www.nayadaya.com/post/webinar-oct-28




“The buyer will be blamed for all the problems.” That’s one of the difficult truths that many M&A integration leaders learn the hard way. But can it be avoided? And what other behavioral patterns should we understand in advance, before they undermine integration success?

AI won’t transform your business - people will.AI is reshaping organizations - but like in all changes, success depends ...
02/10/2025

AI won’t transform your business - people will.

AI is reshaping organizations - but like in all changes, success depends on people.

Alongside business transformations, we now also apply our AI- and science-driven People Impact Analytics® to support AI transformations.

In his latest blog, Founder Timo Järvinen explores how emotion and behavior intelligence, powered by AI and behavioral science, helps organizations succeed on their AI journey.

Because even the smartest technology fails without employee trust, commitment, and engagement.

👉 Read more: https://www.nayadaya.com/post/ai-transformation




"AI is no longer the future – it’s here, rewriting how companies and organizations create value. But there’s a harsh truth: those who fail to unite people and AI will fall behind," writes Timo Järvinen, Co-Founder of NayaDaya Analytics Inc., the Finnish creator of People Impact Analytics®.

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