24/11/2021
Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy
Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy
Edit content produced by your team, including conceptualizing the projects upfront, assigning projects and overseeing development and copy-editing prior to publishing
Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot and social media analytics tools
Build and maintain editorial calendar and written guidelines
Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently
Interact with content specialists, graphic designers and internal team members to create and review all content & ensure consistent message
Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization
Management of all creative resources including designers, writers, and other agency personnel