Fiji Agro Marketing

10/09/2026

28/08/2026

Strengthening Our Teams. Driving Our Future.

The Agricultural Marketing Authority (AMA) continues to move forward with renewed energy, stronger collaboration and a clear focus on delivering against our strategic priorities.
During his visit to Savusavu from 27–28 August 2026, Executive Chairman Mr. Jone Sovalawa met with the AMA team in Savusavu and also took the opportunity to connect with staff in Dama.
The visit provided a valuable opportunity to engage directly with our teams, hear their perspectives and discuss key priorities for the year ahead — from strengthening operations and improving service delivery to building greater efficiency, accountability and innovation across AMA.
Our people are at the heart of our progress.
As AMA moves forward, our focus remains on:
• Strengthening operational performance
• Improving services to farmers and stakeholders
• Building capable, accountable and engaged teams
• Driving efficiency and innovation
• Turning our strategic goals into meaningful results

25/08/2026

DRIVING DECISIONS WITH DATA: AMA TEAM AT FCEF WORKSHOP
Our team from the Agricultural Marketing Authority (AMA) recently participated in an insightful one-day workshop titled “Strategic Insights: Using Data to Drive Better Decisions,” organized by the Fiji Commerce & Employers Federation (FCEF) at the Employers Hub in Suva on 19th August 2026.
Led by facilitator Dr. Jai Raj and featuring guest speaker Mr. Vilash Ram, CFO of ATH, the session focused on transforming data into actionable strategies for operational excellence.
Representing AMA at the training were our Regional Manager West Mr. Keni Talebulamainaivalu, Team Leader Fleet and Property Management Mr. Waisake Odro, and Warehouse Supervisor Nausori Ms. Vani Viroba.
Key Takeaways:
• Data-Driven Efficiency: Learning how reliable data improves stock management, inventory accuracy, and cold storage utilization.
• Performance Monitoring: Utilizing Key Performance Indicators (KPIs) and business intelligence tools to track operational performance and identify gaps early.
• Agricultural Innovation: Exploring advanced technological applications in agriculture, such as soil-monitoring tools that assist with crop planning and resource management.
We look forward to applying these valuable learnings to enhance our service delivery, strengthen supply chains, and support Fiji's agricultural sector through evidence-based decision-making!
Vinaka vakalevu to FCEF, our facilitators, and all participating organizations for a fantastic learning experience.

25/08/2026

FOSTERING STRATEGIC PARTNERSHIPS AT THE AGRICULTURAL MARKETING AUTHORITY (AMA)
Our Executive Chairman, Mr. Jone Sovalawa, was delighted to host a courtesy visit today from Mr. Aisake Taito, CEO of the iTaukei Trust Fund Board.
It was a highly engaging session cantered around AMA’s proposed commercial projects. Mr. Taito, who is also the former CEO of FNPF, brought valuable insights and rich institutional experience to the table as we discussed avenues for future collaboration and economic growth.
We look forward to building strong synergies that support sustainable development for our communities.
Vinaka vakalevu, Mr. Aisake Taito, for your visit!

20/08/2026

AMA Driving Innovation Through AI
The Agricultural Marketing Authority (AMA) participated in the Artificial Intelligence (AI) for Business Productivity and Innovation training held from 12–14 August 2026, delivered by TVET Pasifika – NTPC, Fiji National University (FNU).
The training explored how AI can help AMA work smarter, strengthen market intelligence, improve engagement with farmers and stakeholders, enhance supply-chain efficiency, support value addition and open new pathways to local and international markets.
For AMA, embracing technology is about more than productivity—it is about creating better opportunities for our farmers, strengthening our markets and positioning Fiji’s agricultural products for greater competitiveness.
Think Forward. Innovate with Purpose. Grow Beyond Borders.
#20262027

20/08/2026

AMA Supports Fiji’s Horizon 2030 Food Systems Vision

The Agricultural Marketing Authority (AMA) was represented at the official launch of Horizon 2030: Fiji’s National Food Systems Pathway, held on 14 August 2026 at Novotel, Lami, Suva.

The pathway was officially launched by The Honourable Prime Minister of Fiji, Hon. Sitiveni Rabuka, alongside development partners and key stakeholders from across Fiji’s food system.

Horizon 2030 provides a clear direction towards building a productive, competitive, resilient and inclusive food system, with a focus on strengthening local production, food security, value addition, market access, infrastructure, food safety and climate resilience.

For AMA, this vision aligns closely with our role in processing, storage, quality assurance, marketing, supply chain development and creating stronger market opportunities for local farmers and producers.

The launch reinforced an important message: transforming Fiji’s food system requires collaboration across the entire value chain.

AMA remains committed to working with Government, farmers, producers, private-sector partners and other stakeholders to contribute towards a stronger, safer, more resilient and sustainable food system for Fiji.

From Vision to Action. Strengthening Food Systems. Empowering Communities. Moving Fiji Forward.

#20262027

20/08/2026

AMA West Team Engagement | 13 August 2026
On 13 August 2026, AMA Executive Chairman Mr. Jone Sovalawa met with the West Team to reflect on the gaps and lessons from the 2025–2026 financial year and discuss opportunities for improved performance in 2026–2027.
The Executive Chairman also met with the Trading Solution Director to discuss future development opportunities for the Agricultural Marketing Authority.
Reflect. Improve. Grow. Moving AMA Forward.
#20262027