Pacific Reach

Pacific Reach Forty years in the South Pacific into publishing, marketing, public relations, advertising, IT, and photography, providing effective communications.

One could almost claim naming rights for Pacific Reach as the longest standing and most experienced public relations, and advertising company in the region. We have been big in publishing: Fiji Women, Fiji Magic, Fiji Holiday, Trade News of the South Pacific, Fiji Trade News, Fiji Exporter, Fiji Video Today, Talanoa the Travel Trade and soon to be introduced, Construction Trade News Agency and Gro

w, an agricultural journal. But our major focus over the years is in providing quality public relations and advertising for a range of clients that virtually would make up the Who’s Who of business in Fiji. Tourism Fiji, South Pacific Tourism Organization, Carpenters, Airport Fiji Limited, Fiji Sugar Corporation, Outrigger Resorts & Spa, Dateline Resources (Udu Point Gold Mine), Warwick Fiji, Naviti, Tabua Sands, Post Fiji, Fiji National Provident Fund, Fiji Electricity Authority (EFL) Sheraton Fiji Resort, Castaway, Beachcomber, Fiji Water, Musket Cove, Fiji Care, AON, Williams & Gosling, CAAF, Telecom Fiji, Tappoos Duty-Free, ANZ Bank, Fiji Road Authority, , the list goes on. And that now includes Fiji Revenue & Customs, Water Authority of Fiji, Fiji Dairy Cooperative, Ministry of Forests, Fiji Sports Commission, Fiji Sports Council, Fiji Crop and Livestock Council, Fiji Master Builders, and the Construction Industry Council (CIC). We helped to organize both its 2018 and 2019 CIC Conferences as the Secretariat. In the Pacific we have completed an awards publication for South Pacific Business Development and continue our work with the Solomon Islands Port Authority, the Solomon Islands Development Bank, and the Solomon Island Electricity Authority, producing their annual reports and related publications; and have worked extensively with Secretariat of the Pacific Community (SPC) as well as SOPAC which was absorbed by SPC, essentially as their correspondents working with the regional media. We provided the marketing for the Australian Pacific Technical College (APTC) for four years (2009-2013) and presently review its selected publications. We have provided regional communications for FAO specifically for Cyclone Winston rehabilitation work and a major international SIDS conference on regional health issues. More recently we completed work for DFAT/GIZ and coverage for ACP EU Technical Centre for Agriculture and Rural Cooperation,

04/06/2026

Rest in eternal love Moira 😞❤️

19/05/2026
13/05/2026

SUNIL KUMAR RETIRES AFTER MORE THAN 40 YEARS OF SERVICE

After 44 years of unbroken service to Fiji’s maritime industry, Mr. Sunil Kumar has officially "anchored" into retirement, leaving his post at the Maritime Safety Authority of Fiji (MSAF) as the Senior Navigation Safety Officer.

Sunil Kumar’s journey began in 1982, long before the establishment of MSAF, when he joined the Republic of Fiji Navy back when it was formerly known as the Royal Fijian Navy. Serving as a Hydrographic Assistant onboard the survey ship HMFS Ruve, he discovered a fascination for the science of hydrography and nautical charting, a specialized field that would become his life’s work.

“I was initially drawn to the industry through the field of hydrography and the specialized profession of nautical charts,” he recalls.

Throughout his career, Kumar contributed significantly to the development and continuity of Fiji’s maritime navigation and safety services through various organizational transitions within the maritime sector.

In his role as Senior Navigation Safety Officer, he was involved in supporting and overseeing key navigation safety functions, including the maintenance and improvement of maritime aids to navigation and other initiatives aimed at improving safety at sea.

He also contributed to maritime safety coordination efforts through navigational information management, technical advisory support, and work related to nautical charting and maritime safety systems.

Among his many achievements, Kumar was instrumental in modernizing Fiji’s maritime infrastructure. He often oversaw the construction and rehabilitation of lighthouses that had long been neglected and led the introduction of state-of-the-art solar LED marine lights and internationally compliant navigation buoys in Fiji's ports of entry.

“LEDs have a longer life than traditional lights,” he explains, noting the shift from old systems that required external power to the efficiency of self-contained solar technology.

His role often placed him at the heart of international cooperation. Kumar served as a trainer for the International Hydrographic Organisation (IHO), sharing his knowledge with member countries across the South West Pacific such as Wellington, Niue and New Caledonia. One of his proudest milestones was achieving the Marine Aids to Navigation Manager Level 1 qualification from the IALA World-Wide Academy.

Kumar also played a critical role in the 2017 oil spill response for the vessel MV Southern Phoenix, deploying specialized equipment he had helped secure through a partnership with the New Zealand Government just a year earlier.

Kumar stressed the importance of using updated official sea charts and navigation information to help keep vessels and passengers safe at sea.

As he prepares to trade his charts for a well-deserved break, Kumar is looking forward to the simple joys of life beyond the office.

“I want to maintain my physical fitness and take a long break to visit relatives and friends living abroad,” he says. “I’m not quite sure what is in the bag thereafter.”

For the next generation of officers tasked with keeping Fiji’s waters safe, his parting advice is simple yet meaningful: “If you have chosen to serve, do it with passion, pride, and discipline.”

MSAF thanks Mr. Sunil Kumar for his incredible 44-year legacy and wishes him a happy and fulfilling retirement.

04/05/2026

Seruvakula Names 50-Member Extended Squad for Nations Championship

Acting Head Coach Senirusi Seruvakula has named a formidable 50-member extended squad for the FIJI Water Flying Fijians ahead of the upcoming Nations Championship in July, with the final 32-player traveling squad to be confirmed two weeks before the opening match against Wales.

Read more: https://shorturl.at/BUxtu

The Swire Shipping Fijian Drua secured their first away win since 2023 and their first ever win in Canberra, edging the ...
20/04/2026

The Swire Shipping Fijian Drua secured their first away win since 2023 and their first ever win in Canberra, edging the Brumbies 33–28 in Round 10 of the Shop N Save Super Rugby Pacific competition over the weekend.

The Swire Shipping Fijian Drua secured their first away win since 2023 and their first ever win in Canberra, edging the Brumbies 33–28 in Round 10 of the Shop N Save Super Rugby Pacific competition.

16/04/2026

PUBLIC ADVISORY: STATE FUNERAL ARRANGEMENTS – FRIDAY, 17 APRIL 2026

The Government of Fiji advises members of the public of the following key arrangements for the State Funeral of the late former President, Ratu Epeli Nailatikau:

State Memorial Church Service
The State Memorial Church Service will be held at Albert Park, Suva, commencing at 8:30am. Members of the public are requested to be seated by 7:00am.

Funeral Cortege
The funeral cortege will depart State House at 7:30am and travel to Albert Park. Following the church service, a ceremonial procession will move through Suva City before proceeding to Bau.
The public is advised to expect temporary road closures and traffic disruptions along the procession route and to plan accordingly.

Burial
The cortege is expected to arrive on Bau Island at 12:00pm, with the burial ceremony at Sautabu scheduled for 2:00pm.

Members of the public are requested to be respectful, follow instructions from authorities, and observe all arrangements during this period of national mourning.

16/04/2026
14/04/2026

Moana Pasifika will disband at the end of the 2026 Super Rugby Pacific season, the club announced today.

Address

33 Navurevure Road
Suva

Opening Hours

Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 17:00
Saturday 10:30 - 14:00

Alerts

Be the first to know and let us send you an email when Pacific Reach posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share