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ZeCraft

Name: ZeCraft
Address: Clamart, 92140, FR
Telephone: +33146542692

Co-founded by Jean François Porchez, ZeCraft highly skilled and creative team is specialized in typ

Your identity is built from colors and typefaces and is the most ubiquitous expression of your brand. It lives in the minds of your customers and influence the perception of your company. In our design approach, strong typographical references and creative thinking are inextricably linked, leading to a bespoke typeface solution that truly brings your visual identity to life. Bespoke typefaces
We h

ave been very privileged to work on very different kind of type projects over the years. We especially like to interact with our fabulous clients to build the best story that will tie in with their projects. Pop an email over & let’s get talkin’ about your typeface concept. Lettering & logotypes
Based on an open dialogue with you, bespoke lettering jobs and logotypes are created from your brief, a targeted research and substantial historical resources. Lettering & logotypes comprise another part of the work done at ZeCraft, whether that work is completely original or redrawn from existing designs.

04/04/2018

“I think graphic expression is an expression of a deeper desire trying to find a voice in the world,”

Last year, Chobani got a new logo. Since the yogurt company was founded in 2005, it had used an angular sans serif font called Broadband to adorn its plastic cups. The font was designed in 1991 at the height of the first internet boom, which made its geometric, no-nonsense demeanor perfect for the l

23/01/2018

New Typeface: BCG Henderson Mod. http://www.zecraft.com/fonts/bcg-henderson-mod/
The Henderson is a proprietary typeface family designed to convey a strong personality to the Boston Consulting Group communication tools. It asserts The group’s faith in progress and modernity while remaining true to its heritage and history. It contributes both to strengthening company’s presence in the market and to enhancing the reader’s comfort through increased clarity and readability.

Henderson Mod
Henderson Mod was born to better accompany the new think tank, BCG Henderson Institute which challenges the future and the induced transformations. Based on Henderson Sans, Henderson Mod is the most recent companion of Henderson super family. As part of the Boston Consulting Group’s business expansion, the Slab version was born from the desire to reaffirm the power of ideas within this new think tank. The challenge of this design was to imagine new forms, in harmony with the two other existing families, the Serif and Sans. Risk taking in the ideas brought by this think tank to be offset by a solid and assertive typeface design. As a matter of fact, the idea of adding solid rectangular serifs appeared as obvious.
Client: BCG Henderson Institute.

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09/09/2017

should delivering something new, not simply claiming something new.

This past weekend, The Washington Post put out a blog article entitled, ‘We’re starting to shop online as often as we take the trash out’. This title

26/07/2017

The 2017 Typeface https://t.co/asR19jFsYu A stencil typeface (1) with its illegible variant for the identity. Thanks 👌🏽 https://t.co/DlLHdqqm6q

“The 2017 Typeface https://t.co/asR19jFsYu A stencil typeface (1) with its illegible variant for the identity. Thanks 👌🏽”

26/07/2017

The 2017 Typeface https://t.co/asR19jFsYu A stencil typeface with its illegible variant (2) for the identity. Thanks 👌🏽 https://t.co/1jbBkBvsa9

“The 2017 Typeface https://t.co/asR19jFsYu A stencil typeface with its illegible variant (2) for the identity. Thanks 👌🏽”

06/04/2017

Leo’s Red Carpet Rampage https://t.co/aCRhBnslIz

Get Leo the Ultimate Award or die trying in Leo’s Red Carpet Rampage, an arcade style platform game where you race down the red carpet on a quest for the ultimate award. Collect as many Emmy’s and Golden Globes as you can along the way. But beware of pushy photographers and watch out for Lady Gaga.....

31/03/2017

Through The Dark is a Hilltop Hoods / Google. It's an interactive film that merges art and technology https://t.co/W5kbrJ6eWO

Explore an interactive film in two worlds. Use your phone to follow a boy's courageous journey through darkness and light.