24/01/2023
Do you know about the Social Cycle?
Social Media doesn't have a one-size-fits-all go-to guide. Achieving your goals can look very different to the next person - especially as the platforms update and change almost daily.
For this, you can use the Social Cycle to help you with your journey to success with socials.
CONSISTENCY
🪩Consistently showing up (this doesn't necessarily mean CONSTANTLY)
🪩Being consistent with branding and your messaging
🪩Being consistent with your strategy
UNIQUE STRATEGY
Create a unique strategy for your goals and aims for your business being on socials. This could include:
🪩Where, Why, How, What, Who
🪩Branding
🪩Target market
🪩What are your unique selling points
🪩Content creation
🪩Planning ahead
BEST PRACTICES
Following the best practices for each platform to give your strategy its best fighting chance.
Remember:
🪩Each platform is slightly different
🪩Maintain good housekeeping for your profile
🪩Optimising content for the best chance of the results you want
ANALYSE
Make sure to check in on your strategy regularly and analyse:
🪩What's working well
🪩Why isn't something working
🪩Adapt to what your audience wants for achieving your goals
PERSISTENCE
As with achieving in anything, alongside consistency, persistence is key:
🪩Not giving up when it gets boring
🪩Not giving up when you don't see results straight away
🪩Not giving up when you really want to
🪩The ability to know when to switch plan