Stacy Aguilar Design

Stacy Aguilar Design → Branding | Web | Course Launch Design
→ Sharing designer life, BTS + inspo ✌🏽 Hi there! I’m Stacy, and I’m a Graphic Designer, Teacher, and mama of two.

As an advertising manager turned CTE design teacher and freelance design coach, I help teacher business owners and online educators improve their branding and graphic design so they can be confident, save time, and have a professional online business. So if you’ve ever avoided starting a new business because you’re worried about your design skills or you just don’t have time to learn enough about

design to feel ready, you’re in the right place! I’ve spent years designing for small business owners and for the education sector, and now, I’m here to share all my tips & tricks with you! When not designing templates or devouring podcasts and online courses, I’m exploring Fort Worth with my two littles — one craft coffee shop and Target aisle at a time.

Hi! I'm here! June flew by in rapid fashion, but in part because we went to…⁠⁠Europe, the continent that has fueled our ...
05/07/2023

Hi! I'm here! June flew by in rapid fashion, but in part because we went to…⁠

Europe, the continent that has fueled our sense of adventure and wanderlust for the past 10+ years 💕⁠

I still recall our first European trip nine years ago when we explored the glittering streets of Paris during the start of our marriage.⁠

On this trip we roamed the historic landmarks of London, savored the famed foods of Lyon, soaked in the breathtaking beauty of Lake Annecy, and meandered (and ate 🤣) our way through the vibrant streets of Barcelona. Each city has left its own unique imprint and memories. My top 5 including:⁠

1. Taking a group excursion into the Spanish countryside to visit two family-owned wineries.⁠
2. Eating tapas and cold beer in Barcelona during a warm afternoon.⁠
3. Walking along the Lake in Annecy and soaking in the mountains.⁠
4. Exploring the streets of London as the workday ended and people spilled into the pubs and street-side cafés.⁠
5. Walking around Lyon in the early morning, latte, and croissant in hand.⁠

One day, we'll be back, perhaps with our kiddos, so we can see their smiles get as big as ours.⁠

But until then, I’ll enjoy my cava and Catalan tomato bread from home. And I’ll start buying croissants in bulk 💕⁠

Side note, have you ever started eating something new, regularly, after going on a trip? For me, it would be eating at Pret a Manger on the reg and getting fresh croissants every morning ✨

Happy launch week to  from Fused to Fitness!⁠⁠I worked with Morgan on her rebrand, website design, and Ab Rehab set up w...
18/05/2023

Happy launch week to from Fused to Fitness!⁠

I worked with Morgan on her rebrand, website design, and Ab Rehab set up within Kajabi…and I'm just so excited about this brand and all the women she continues to support through it! ⁠

Morgan offers an incredibly sustainable and holistic approach to fitness that I identified with so much when we first met. (Honestly, during the research phase of our project, I screengrabbed some of Morgan's testimonials and vision/mission research and sent to my friend with 😍🔥 surrounding it. It all just resonated so much.) ⁠

Her empathy and compassion is so evident and essential for the self-care and recovery us mamas need—postpartum and for the years that follow.⁠

Her program, Ab Rehab, closes this Sunday! ⁠Make sure you check it out and give her a follow 👏🏼

We're getting so close to summer over here at the design studio, and this year that means we’re one step closer to an ep...
03/05/2023

We're getting so close to summer over here at the design studio, and this year that means we’re one step closer to an epic European adventure! ✈️⁠

In just 6 weeks, my husband and I will start our journey to Lyon, France, with an overnight stopover in London. From there, we will travel to Annecy in the French Alps (Google it 😍), before taking a short flight from Geneva, Switzerland to our final stop in Barcelona, Spain!⁠

Y'all, I can't wait to soak up all the inspiration and bring back tons of fresh ideas—for my business and yours! The colors, food, architecture, and language are going to be absolutely amazing. Get ready, because I'm going to come back with some seriously inspired design magic! ✨⁠

Side note ➡️ The ENTIRE TRIP (flights and hotels) was booked using points. My husband should definitely start a Medium page about travel and using points to travel for free, right?! Would you read it??

Want to know a tip that has really helped me when rounding out a brand design?We know that stories have the power to cap...
10/04/2023

Want to know a tip that has really helped me when rounding out a brand design?

We know that stories have the power to capture attention, evoke emotion, and stay with us long after they’re told. ⁠

That’s why brand storytelling is so important – it builds a lasting connection between you and your audience. And when you think about it, a lot of that storytelling involves latching on to key phrases and terms.⁠

When I'm designing a brand for a client, I like to highlight key phrases and integrate these into the overall design package. Like the message that HEALING TAKES TIME, used here for Morgan Tebeau - Fused to Fitness. ⁠

These marks and additional design elements give depth and a cohesive brand experience that can extend into merchandise, website design, and even into the key copy and phrases used beyond the design world. ⁠

It's where copy and design strategy merge, and it adds so much meaning 🫶🏽⁠

So remember, create content that tells your story AND leverage key phrases to highlight your message in your design. And if you'd like to work with a designer to help you along that journey, send me a message! I'm now booking for summer start dates 📩 www.stacyeaguilar.com/contact

A question I get asked a lot is: “how long does it take to design a brand?”⁠⁠⁠⁠Typically, for me the process of designin...
28/03/2023

A question I get asked a lot is: “how long does it take to design a brand?”⁠
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Typically, for me the process of designing a brand can take anywhere from several weeks to several months, depending on the complexity and size of the project.⁠
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Before starting work with new branding clients I always outline the project schedule, so you know when you can expect to hear from me.⁠
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Here is my step-by-step branding process broken down for you!

Sneak peek at some design elements from 's brand refresh. A little obsessed with this pop of purple y’all 👀⁠⁠Can't wait ...
27/03/2023

Sneak peek at some design elements from 's brand refresh. A little obsessed with this pop of purple y’all 👀⁠

Can't wait to show you more in the coming weeks!

Snapshots of the Caffeinated Behavior Change rebrand in action 🫶🏽⁠⁠I was going for a relaxed coffee shop meets fun and c...
24/03/2023

Snapshots of the Caffeinated Behavior Change rebrand in action 🫶🏽⁠

I was going for a relaxed coffee shop meets fun and casual educator, feminine sort of vibe. How'd I do? 😂⁠

A lot of my clients come to me with some pieces of their brand in place, but it feels disjointed and has nowhere to grow.⁠

But here's the thing…that's where I love to step in.⁠

I love to pull the pieces together and create visual order and a layer of intentionality. To bring the story to life. To add direction and support where a brand is going next.⁠

Sometimes my clients need a full rebrand and other times, they just need a designer's touch to bring it all together.⁠

But either way—goodness, I just love it all. And it's a joy to see all the pieces fall in place.⁠

What do you think of the rebrand?!!

This project started out as a quick DM question about streamlining and systemizing programs with Kajabi, and grew into a...
22/03/2023

This project started out as a quick DM question about streamlining and systemizing programs with Kajabi, and grew into an amazing collaboration with Morgan Tebeau - Fused2Fitness.⁠

Morgan came to me with the desire to create the systems in her business that would allow her to focus even more on her clients and their health journey. ⁠

And what resulted is a beautiful, nature and adventure inspired brand designed to create a grounded, yet aspirational brand experience connected to nature, big goals, and a sense of calm.⁠

What's next? We've already got merchandise designed and on the way for her upcoming photoshoot, we're working on getting her course, Ab Rehab, set up in Kajabi this week, and a brand-new website will be launched in the weeks to come. (And I get to collaborate with Grace Marie Griffith again on that!)⁠

I've loved working with Morgan, and if you’re looking for a health and wellness coach that focuses on simplifying self-care for moms in a well-rounded approach…check her out!⁠

If you’re looking to work with me for branding, web design or program/launch support, click the link in my bio for details. I’m currently booking for May & June! 📩

Y’all, I have all the feels for this new work that JUST LAUNCHED! World, let me introduce you to  🚎 ✨⁠⁠Sit Beside, a mag...
24/06/2022

Y’all, I have all the feels for this new work that JUST LAUNCHED! World, let me introduce you to 🚎 ✨⁠

Sit Beside, a magical classroom experience…on wheels!⁠

Sit Beside is a mobile learning studio in Fort Worth providing small group tutoring, unique learning experiences, and assessment services for children and families.⁠

I love this project so much because: ⁠

1️⃣ This is project is based here in Fort Worth, in my own little pocket of the world⁠
2️⃣ Jennifer (aka Ms. Hannah) is just the most lovely person ever, 3️⃣ And, this is the cutest little bus-based classroom that is going to have such a positive impact for so many families 💕⁠

I also loved working so closely again with my copywriter bud, !⁠

Sit Beside is all about creating an environment where kids feel safe to stretch and grow and tumble and fall and get up and keep on going. The starburst at the top ties in the magic and excitement of this process, while the playful line shows that journey of engaged, active learning.⁠

Can you find the other story hidden within? ⤵️⁠

The “first e” represents the student exploring and learning new concepts until they are at the “second e” where they confidently stand up tall with confidence and their new knowledge! ⁠

I am honored to have been able to work on such a fun and creative project, starting with clarifying Sit Beside's brand strategy and personality, then translating that into a brand and website that instantly makes you smile. I can't wait to see this little bus out and about on the streets of Fort Worth!⁠

✏️ Client testimonial ✏️⁠

"I am impressed, excited, and eternally grateful for all the work you've put into this. I know without a doubt that when people come to my website they will be reassured that I am an expert, that their child will learn, and that they shouldn't hesitate to sign up!!!!! Thank you!!"⁠

Ready to update your website and elevate your branding? Click the link in my bio or send me a DM to explore next steps! 📩

When I was still in the classroom, I started doing freelance projects with local businesses. At the time, it was such a ...
11/03/2021

When I was still in the classroom, I started doing freelance projects with local businesses. At the time, it was such a nice creative outlet that brought it a little extra income -- but eventually, it completely turned my world around! 😍⁠⁠
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Have you been curious if taking on freelance projects or retainer-based gigs is right for you? ⁠⁠
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I'm talking about supporting other entrepreneurs with business services such as a graphic designer, social media manager, business coach, virtual assistant, Pinterest strategist, copywriter, and the like -- on your schedule. On your own terms.⁠⁠
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I’m going to be on Instagram Live THIS Sunday, March 14th at 8 pm CST to share my 3 Tips for Getting Started as a Freelancer and share a little more about my journey ⁠⁠
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Sign up for reminders and a couple of behind-the-scene goodies in my link. Have any questions you’d like to ask? Drop'em below or send me a DM! https://bit.ly/3bDnyXt

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