16/01/2026
My Google Ad Grants course for TechSoup starts on February 19, 2026. Over six weeks I'll guide you through the strategy and techniques to run a digital advertising campaign using Google's free ad budget for nonprofits.
What you'll learn:
—Best practice tips on building ad campaigns that get real-world results for your nonprofit;
—Current Ad Grants policies and compliance;
—New features including Performance Max campaigns and audience targeting methods;
—Why local nonprofits can put ads on Google Maps;
—How to expand ads' reach into AI overviews;
—How to set up conversion tracking in Google Analytics to power your ad campaigns, which is the trickiest technical challenge you'll face as an advertiser.
There will be plenty of opportunities to get your own questions answered and discuss your nonprofit's ad strategy. Join a cohort of learners for six live sessions + self-paced work.
Act fast to get $100 off with code ADGRANT100 (through January 20):
We want to help you effectively manage the Google Ad Grant for Nonprofits. With this grant, you can spend up to $120,000 next year in Google’s advertising dollars, all to help you multiply your digital impact. We’ve seen plenty of nonprofits max the potential offered...
