Pentagram

Pentagram is the world’s largest independent design consultancy.
(3)

The firm is owned and run by 21 partners, a group of friends who are all leaders in their individual fields. We design architecture and interiors, books, branding and identities, digital installations, exhibitions, films, products, posters, and websites from offices in London, New York, San Francisco, Berlin and Austin.

28/05/2026

and team have designed the logo and title sequence for season 2 of “The Four Seasons,” the Netflix comedy miniseries from “30 Rock” writers-producers Tina Fey, Lang Fisher and Tracey Wigfield.

Adapted from Alan Alda’s 1981 hit romantic comedy, the show tracks the decades-long friendship between three married couples over a year––the four seasons of the title––and what happens when their tradition of quarterly weekend getaways get complicated. Along with Fey, the cast includes Colman Domingo, Will Forte, Kerri Kenney-Silver and Marco Calvani.

Continuing with the tradition from the first season, the design team included Easter eggs based on specific plot points in every title sequence, giving the viewers a little surprise with each episode.

Season 2 is available to stream now on !

Project team: Virginia Shannon

27/05/2026

Pentagram Partner and team have collaborated with to create a data-driven animation and custom award plaques celebrating ’s 2026 Honoree class.

Lupi’s data-driven story builds from one personal anecdote—a moment of curiosity striking engineer Toshio Fukuda in the 1980s—to a collective narrative that highlights the commonalities, collaborations, and breadth of this cohort’s contributions. Data is the entry point to its design, but the outcome is a hand-crafted visual story that highlights the human connections essential to innovation. An IEEE motherboard reveals itself in the video, imagining the organization as the backbone of these connections. An essential network of knowledge and resources, IEEE shapes the journeys of engineers across the globe.

IEEE is the largest technical organization in the world, connecting more than 500,000 innovators worldwide and administering the world’s preeminent engineering awards. The video premiered on April 24, 2026 at IEEE’s Honors Ceremony in Midtown, Manhattan. As the marquee event of the evening, it served as an introduction to the exceptional technological contributions of the brightest minds in a generation—including innovators Jensen Huang (Founder and CEO, ), Luis von Ahn (CEO and Co-founder, ), and Marian Croak (VP of Engineering, ). The connections between the 2026 honorees are one small node in a larger network that expands over generations. The IEEE community is the connecting thread of this network, equipping engineers with resources to transform their curiosity for the world into breakthrough innovations.

Check out the full case study via the link in our bio!

Project team:

26/05/2026

Online pharmacy experienced impressive levels of growth following the rise of GLP-1 medications. It needed a clearer, more structured brand framework to unify communications, strengthen recognition and better reflect its scale and ambition.

and his team at Pentagram were asked to help redefine the business across multiple fronts, from positioning and strategy, to the full brand identity including updated verbal and visual identities, packaging, campaigns and digital output.

Every stage required a balance between the human and clinical. Everything was carefully considered and tested, ensuring the elements worked individually and as part of a wider, cohesive whole. This established a framework that adapts as the business moves forward and continually reinforces clinical excellence, which sits at the heart of the brand.

The updated brand symbol was designed as a modern and digital-first evolution of a medical cross, symbolising the connection between patient and clinician.

This was emphasised across other brand elements including graphic lozenges that connect messaging, imagery and video content, and a suite of custom icons depicting the different treatment areas.

The colour palette evolved and expanded to balance the clinical blues with a series of warmer tones, and Barlow was chosen as the type family for its rounded characteristics echoed in the symbol.

Find the full case study via the link in our bio!

Partner:
Angus Hyland

Project team:

Verbal / Campaign:
pamnani
Ruth Jamieson

Visual Identity:
Christina Pavlou

Alex Wright

Ago Carrea

Strategy:
Claire Berthet

Digital / UX:
Andrew Roberts
Sam Smith

18/05/2026

Pentagram Partner ’s first solo exhibition is on view at in Vicenza, Italy. “Giorgia Lupi: Data Humanism” (“Giorgia Lupi: L’umanesimo dei dati”) is a nine-room installation presenting an in-depth survey of the lauded designer: sketches, data-driven paintings, digital projects, tiles, clothes, rugs, and visual identities spanning two decades of her career.

Curated by for , the exhibition centers Lupi’s philosophy of data humanism—the belief that all datasets are rooted in human actions and decisions—inviting visitors to consider how data can tell stories and forge connections. For Lupi, data is a language: an abstraction of the tangible into a system that expresses thoughts, ideas, and emotions. Using data to document both personal stories and collective experiences, Lupi’s work is a testament to data’s use as a cultural steward, a mode of storytelling, and a medium through which we can gain empathy and understanding.

📊 Giorgia Lupi: Data Humanism | Giorgia Lupi: L’umanesimo dei dati
📍 Gallerie d’Italia – Vicenza
📆 April 30–August 2, 1016 | Dal 30 aprile al 02 agosto 2026

La prima mostra personale di Giorgia Lupi, partner di Pentagram, è aperta e visitabile alle di Vicenza, in Italia. “Giorgia Lupi - L’umanesimo dei dati” è una mostra articolata in nove sale che presenta un’approfondita panoramica del lavoro della famosa designer: schizzi, dipinti basati sui dati, progetti digitali, piastrelle, abiti, tappeti e identità visive che attraversano due decenni della sua carriera.

Curata da per , la mostra ruota attorno alla filosofia dell’umanesimo dei dati di Lupi: l’idea che ogni insieme di dati abbia origine da azioni e decisioni umane. L’esposizione invita i visitatori a riflettere su come i dati possano raccontare storie e creare connessioni.

Full case study at the link in our bio!

Project team:

Collaborators: .to, photography

13/05/2026

and team have developed the Silverlings Report: an interactive digital report with data-driven visuals about the benefits of longevity.

Located at the intersection of economics, biotechnology, and public policy, the Silverlinings Report synthesizes the work of scientists, economists, bioethicists, philanthropists, and policymakers working to understand how emerging therapeutics might extend healthy human life. Working with Rainay Romanni-Klein, a PhD researcher and humanist, and her team, Pentagram distilled hundreds of pages of technical research on the far-reaching social and economic benefits of longevity into clear, engaging visuals for a broad audience.

Lupi and her team collaborated closely with Romanni-Klein’s researchers and economists to understand the longevity simulations central to their work—their models show slowing biological aging even by just one year improves projected outcomes for global populations, governments, and economies. By creating bespoke visual language to illustrate Romanni-Klein’s research, the project positions the Silverlinings Report as both a research platform and a public-facing tool, redefining how we understand aging, innovation, and the future of health.

Check out the full case study via the link in our bio!

Project team:

Collaborators: , development

07/05/2026

Pentagram Industrial Design Talks are back!

Join us for an evening at Pentagram New York with Jon Marshall, industrial design partner in Pentagram’s London office

Wednesday, May 13
6 to 8 pm
Pentagram Design
250 Park Avenue South, NYC
Dining Room, 12th Floor

is an industrial designer whose work fuses product design with strategy, packaging, digital and physical experience.

Since becoming a partner at Pentagram in 2018, Jon has designed products, packaging and experiences for clients from startups to multinationals. His interest lies in working with abstract and emerging technologies, creating accessible user experiences and projects embracing sustainability. Key projects at Pentagram include product design for Graphcore, Yoto, Beeline, Loka and Caligra, as well as packaging experiences for Pink Floyd, Heights and Verizon.

Seats are limited! RSVP at the link in our bio.

06/05/2026

・・・
Hot off the Presses! The official poster for PechaKucha Austin 41, printed by , will be given away to all attendees this Thursday, May 7th at the new Austin History Center at 800 Guadalupe St downtown. Doors open at 7pm and the show starts at 8:20pm. The event is free and open to the public but RSVPs are required in advance. Go to DesignAustin.org to reserve your spot and to see the stellar lineup of ten creative presenters. This edition of is brought to you by .austin and . led the design team on the poster for Pentagram Austin.

04/05/2026

Pentagram Partner and team have designed a new identity and data visualization system for . As the premier digital marketing agency for arts and culture in North America, Capacity is a longstanding partner to some of the most iconic institutions and organizations—from major performance halls, art museums, and production companies to smaller regional operations. Their offerings span traditional marketing services and strategy, alongside industry-leading insights, community-building and conferences, educational tools, and technological resources that allow clients to meet the moment.

As technology evolves, Capacity’s offering has expanded. The new identity signals a shift from its roots as an upstart “digital-first” agency to an established, industry-leading partner. A more sophisticated logo, visual, and typographic system elevates communications, while a dynamic suite of patterns, motion, and color reinforces a commitment to the joy audiences experience. Subtle nods to seating charts, vintage promotional materials, and Art Deco typography connect a contemporary offering to a legacy of arts and culture that is both hardworking and distinctive.

Alongside the identity, Pentagram worked with the Capacity team on a strategic repositioning, voice and tone, and a new tagline: Promoting Collective Joy.

For the data visualization system, the team began by analyzing existing datasets and reports, categorizing common use cases and core data needs. Lupi’s team then created a data philosophy with principles tailored to these use cases, and extended the brand identity to data visualization through a cohesive framework.

After refining the brand and data visualization systems, the Pentagram team developed a series of bespoke generative web applications to support implementation. A pattern generator enables easy iteration across proprietary pattern types, while a chart generator allows Capacity’s team to quickly build custom charts from preset options using their own text and data.

Full case study in our bio! 
Project team:
.design .roscini

02/05/2026

Congratulations to the recipients of this year’s awards! and team have created a colorful campaign that highlights the 2026 honorees, building on the identity they previously designed for the Doris Duke Foundation.

The Doris Duke Foundation believes that the most effective illustration of the power of the performing arts to positively impact our society is found in the vital work of artists themselves. Since 2012, the Doris Duke Artist Awards have granted over $40 million to leading contemporary dance, jazz, and theater artists. As the largest prize of its kind in the United States, the awards uniquely recognize artists as both individuals and creative workers. The 2026 recipients are Allison Orr and Tomeka Reid (dance), Val Jeanty (Val-Inc) and Makaya McCraven (jazz), and Aleshea Harris and Yara Travieso (theater).

Timed to May Day, the awards program centers on the theme “Creative Labor, Creative Conditions,” promoting the idea that those who make art—artists—are often overlooked, and their labor is taken for granted, but they deserve the same protections and support as other workers. Powerful typography is combined with striking portraits of the artists by the photographer Erik Carter. The campaign includes digital kiosks and a massive dynamic digital display in Times Square.

The campaign also incorporates the Doris Duke Foundation identity designed by Pentagram, which features a bold dimensional “D” with a dynamic counter that swings through the space of the letter.

Check out the full case study via the link in our bio!

Project team:

Collaborators:
Erik Carter, photographer
& , photography direction

01/05/2026

Introducing The Hudson Transparencies at the Osh Gallery

The Hudson Transparencies are a set of fifty-eight images of microscopic plants and animals, created in the late nineteenth century by and ’s great, great grandfather, Victorian naturalist Charles Thomas Hudson, to accompany his educational talks. The exhibition celebrates his work as a pioneer in the world of microscopy and offers an opportunity to experience how Hudson’s back-lit transparencies would have appeared to Victorian audiences.

The exhibition coincides with the launch of Pentagram Paper No.52, also based on the life and work of Charles Thomas Hudson, showcasing all 58 images and designed by Luke Powell, Jody Hudson-Powell and team.

On show at Osh until Thursday 11 June 2026

Gallery open Tuesday - Thursday 11am - 4pm

Osh Gallery
The Old Sorting House
46 Essex Road
London N1 8LN

Adresse

Lieu Dit Engalin
Mauvezin
32120 FRANCE

Site Web

https://www.pentagram.com/

Notifications

Soyez le premier à savoir et laissez-nous vous envoyer un courriel lorsque Pentagram publie des nouvelles et des promotions. Votre adresse e-mail ne sera pas utilisée à d'autres fins, et vous pouvez vous désabonner à tout moment.