Pentagram

Pentagram is the world’s largest independent design consultancy.
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The firm is owned and run by 21 partners, a group of friends who are all leaders in their individual fields. We design architecture and interiors, books, branding and identities, digital installations, exhibitions, films, products, posters, and websites from offices in London, New York, San Francisco, Berlin and Austin.

18/06/2026

Natasha Jen and team have developed a brand refresh for Mozilla Foundation, the global nonprofit behind the open-source Mozilla movement.

Best known through Mozilla and its Mozilla Firefox browser, the Foundation champions an internet that is open, accessible, and designed in the public interest. The new framework spans both visual and verbal identity and distinguishes the Foundation from the Corporation, helping it reclaim its own voice and clarify its position within the digital rights landscape.

The brand strategy is built around the organizing idea of “Lift”—a concept that conveys momentum, conviction, and collective action. For the verbal identity, we developed a mobilizing tone of voice that brings greater clarity to the Foundation’s mission. This centers on the brand line “Make Good,” a message that captures both promise and practice.

The visual identity grew from this same spirit of openness. Within Mozilla’s custom typeface — developed first for the Corporation’s rebrand — a set of negative spaces, angular cuts, circular apertures, square forms, had always existed quietly inside the letterforms. We kept this shared typeface to preserve the family connection, then extracted those negative spaces and made them the Foundation’s primary design language.

The system includes arrows for directional energy, freeform elements, and hand-drawn touches that add humanity. The shapes work in concert with a bold color palette led by vibrant orange, a deliberate departure from the Corporation’s green. The modular shapes are filled with colors, photography, or illustrations, creating a flexible visual language that feels both structured and alive.

The framework also made room for Nothing Personal, the Foundation’s counterculture editorial platform. More on this soon!

Full case study at the link in our bio!

Project team: Natasha Jen Alexanda Saundra Marcel dvd.ufo Donovan Brien Yubin Won

17/06/2026

DJ Stout and the Pentagram Austin team’s design of the 2026 Texas Book Festival poster was unveiled last week. It features the work of Temi Coker, a multidisciplinary artist based in Dallas. Every year the Texas Book Festival selects an artist with a strong Texas affiliation whose work reflects the spirit of the festival, an annual celebration of imagination, creativity, community and diverse artistic expression. Past artists include Julie Speed, Dan Winters, Jack Unruh, Zeke Peña, Keith Carter, Jon Flaming, Randal Ford, Dave McClinton, Marc Burckhardt, Sarah Wilson, Bob Daddy-O Wade, Clemente Guzman and many others throughout the Festival’s 30-year history.

The Austin office of Pentagram has been involved with the Texas Book Festival from its inception when the First Lady of Texas (at the time), Laura Bush, called Partner DJ Stout and asked him if he’d be involved in the new book festival she was founding to support Texas libraries. Pentagram Austin has designed the majority of the annual posters over the years and designed the festival’s brand identity.

Temi Coker, who has done a half-dozen editorial illustrations for Pentagram Austin over the years, is a Nigerian-born, digital artist working at the intersection of photography, design and storytelling. He’s worked with clients like Apple, Google, The Oscars, Amazon, Footlocker, AT&T and was a Partner in the Adobe Creative Apprenticeship Program. He’s also created a collection of custom objects and apparel for Walmart.

Project team: DJ Stout Ava Webber Becky Plante

16/06/2026

DJ Stout and the Pentagram Austin team received five accolades from the SPD Awards!

The team received a Gold medal for a feature treatment and a Silver for an opening spread design, both for Texas Law Magazine.

They garnered two additional Silver medals, one for a cover design for the Oregon State University “Oregon Stater” magazine and one for a multi-page feature treatment for a story about trees in The University of Utah magazine.

They also received a Gold medal for their opening spread design for Texas A&M Foundation Maroon magazine.

Project team: DJ Stout Davian-Lynn Hopkins Becky Plante Daniel Mejia

Collaborators: Mike McQuade Irene Laschi Bratislav Milenkovic

15/06/2026

Netflix Tudum Magazine (formerly known as Queue) received four accolades from the SPD Awards, including the Silver Medal for Entire Issue: Custom Publishing. The publication also earned Merit Awards for Special Section Design and Illustration.

Tudum Magazine is a collaboration between Partners Emily Oberman and .

Project team: Emily Oberman Chad McCabe Patrick Crowley Elizabeth McMann bretthilton Anna LaGrone

Illustrations: Hope Gangloff (Train Dreams) and Remie Geoffroi (Passports)

A special thank you to Krista Smith and the full team at Netflix Tudum!

12/06/2026

This year marks the 25th anniversary of Festival! runs through this Sunday, 6/14, with films, TV, games, art, music, comedy, talks, immersive experiences and more presented across NYC and beyond.

First launched in the fall of 2001 and originally known as the Tribeca Film Festival, it was created to help revitalize its namesake neighborhood following the devastation of 9/11. Co-founded by producer Jane Rosenthal and Robert De Niro, the Tribeca Festival has grown to become one of the most popular and prestigious cultural festivals in the U.S.

To celebrate the anniversary, and team have revamped the identity, inspired by the 25 vibrant chapters of Tribeca Festival’s story. The graphics feature a new anniversary lockup that weaves in and out of colorful blocks representing the rich legacy of the festival’s catalogue and the contagious energy of the city. Paired with classic shots of New York, the new mark and vibrant pops of color parallel the spirit of storytelling and joyful creative expression that is so synonymous with the festival.

Project team:

10/06/2026

Thirty-two years ago, the world came to America for football. This summer, the games come home again.

When the United States hosted the FIFA World Cup in 1994, it was an act of enormous ambition — the nation staking its claim to the world’s largest sporting event. Pentagram partner Michael Gericke designed its logo and laid the foundation of the game’s visual identity.

The identity centered on a pictorial symbol featuring a blue soccer ball with an embedded white star, formed by the spaces between the ball’s pentagons, flying over the red stripes of a waving American flag. The icon carried dual and interwoven meanings, portraying both the sport and the host country in a single image. The initial logo, which was subsequently updated, featured the “World Cup ‘94” name in an arc, illustrating it was pushed by the speeding ball.

The tournament and its graphic program traveled across nine host cities, onto millions of tickets, programs, stadium signage, event venues, merchandise, and broadcast media.

In a dramatic final before 94,000 spectators at the Rose Bowl in Pasadena, Brazil won the World Cup by defeating Italy 3-2 after 120 goalless minutes, forcing the first penalty shootout in the tournament’s history.

As an event, it proved to be transformative for sports in America: attendance records were shattered (still unsurpassed), the country fell in love with the game, and Major League Soccer was born in its wake.

The 2026 World Cup, co-hosted by the United States, Canada, and Mexico, arrives with America’s soccer culture now firmly established — and proudly earned.

Adidas Originals also released a collection this year, revisiting the graphics of FIFA World Cup USA 94, including tees, crewnecks, and track jackets.

Check out the newly updated case study via the link in our bio!

08/06/2026

AFTERHOURS RETURNS

Join us for an AfterHours talk with Richard The () this Thursday at our New York studio.

Richard is a partner at the interdisciplinary design studio . He previously worked as a Designer at Sagmeister Inc. and Creative Director at Creative Lab.

Richard is a designer and artist whose work investigates the aesthetic and cultural implications of technology on society. His projects are media-agnostic, ranging from graphic design, to user interfaces to immersive installations. His most recent work explores image datasets as the foundation of crucial systems we interact with everyday, such as cultural and academic institutions, generative AI and surveillance algorithms.

Richard is an Assistant Professor of Interaction Design at Parsons School of Design and the director of the MS Data Visualization program. He has previously taught at MIT, NYU and SVA. Richard has an MFA in Visual Communication from the University of the Arts Berlin, and a Master of Science from MIT Media Lab.

Richard will be speaking to us about his approach & process in design.

RSVP via the link in our bio.

Pentagram
250 Park Avenue South
Dining Room, 12th Floor

There will be beers. And wine. Open to all!

Seats limited, please RSVP.
NO LATE ENTRIES.

08/06/2026

On show now , ‘Wes Anderson: The Archives’ brings together more than 700 objects from the filmmaker’s personal archive.

Marina Willer and her team at Pentagram designed the exhibition graphics and marketing campaign for the popular show, while the exhibition itself was designed by and his studio in collaboration with Pentagram.

Marina and team’s graphics for the exhibition title are inspired by the hand crafted stencil typography that appears on shipping crates, echoing Anderson’s creative and idiosyncratic approach.

The motion design and audio are inspired by the form and sounds of a manual typewriter, an object which often appears in Wes Anderson’s films. The image of Edward Norton working on an Olivetti typewriter in ‘Asteroid City’ was used as the key campaign image.

The campaign itself needed to cut through the noise in a busy period and appeal to visitors of all ages. It was important that it avoided pastiche and wasn’t either a tribute to Wes Anderson or too gimmicky. This was achieved by focusing on a series of intriguing images featuring objects from the exhibition, giving the feeling of exploring Anderson’s extensive archive.

The critically-acclaimed exhibition has proved extremely popular with visitors and has been extended beyond its original run, until 26 August. Alongside ‘Ferrari: Under the Skin’ and ‘Stanley Kubrick: The Exhibition‘, ‘Wes Anderson: The Archives’ is one of the Museum’s top three most-attended shows, all of which have all been designed by Marina and her team at Pentagram.

Partner:
Marina Willer

Project team:

design

Collaborators:
Architect: rogers
Sabrina Summer
Feng Yang

03/06/2026

Pentagram’s is part of the advisory board as a mentor for the 2026 . Fellow board members include educators, curators and designers such as Paola Antonelli, Bruce Mau, Mariam Issofou, Carson Chan and Alice Rawsthorn.

The Young Climate Prize is an award and mentorship program conceived by to support the generation of designers and activists who were born into the climate crisis and are uniquely positioned to address it. The prize pairs young change-makers with mentors in the international design community who can accelerate the impact of their work and connect them with a global network of like-minded people.

25 finalists will win a life-changing mentorship, and three winners will be flown to New York City to share their work and ideas at The World Around’s prestigious Annual Summit.

In 2024, emerging designer (founder/CEO of cleantech venture LightEd, which turns electronic and plastic waste into solar-powered energy solutions for communities that lack reliable electricity) became a Climate Prize finalist.

Stanley then spent a month working alongside and his team at Pentagram’s London office, and was also mentored by Jon and Harry. Since then his work has reached over 30,000 people, including over 10,000 refugees, and trained more than 6,000 young people in sustainability and renewable energy.

🗓 Deadline: 30 June
🎯 Eligibility: Young climate leaders 13-25 with a self-initiated, climate-focused project
🏆 Award: mentorship, training, trip to NY
🌍Application: free to enter
🔗 Learn More and Apply: www.youngclimateprize.org

28/05/2026

and team have designed the logo and title sequence for season 2 of “The Four Seasons,” the Netflix comedy miniseries from “30 Rock” writers-producers Tina Fey, Lang Fisher and Tracey Wigfield.

Adapted from Alan Alda’s 1981 hit romantic comedy, the show tracks the decades-long friendship between three married couples over a year––the four seasons of the title––and what happens when their tradition of quarterly weekend getaways get complicated. Along with Fey, the cast includes Colman Domingo, Will Forte, Kerri Kenney-Silver and Marco Calvani.

Continuing with the tradition from the first season, the design team included Easter eggs based on specific plot points in every title sequence, giving the viewers a little surprise with each episode.

Season 2 is available to stream now on !

Project team: Virginia Shannon

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