19/05/2023
ᴠᴏɪᴄɪ ᴘᴏᴜʀǫᴜᴏɪ ʟᴇ ᴡᴇʙᴍᴀʀᴋᴇᴛɪɴɢ ᴇsᴛ ᴘʟᴜs ǫᴜ’ɪɴᴅɪsᴘᴇɴsᴀʙʟᴇ ᴘᴏᴜʀ ᴠᴏᴛʀᴇ ᴇɴᴛʀᴇᴘʀɪsᴇ.
ɴᴏᴜs ᴀᴠɪᴏɴs ᴘʀès ᴅᴇ 𝟻 ᴍɪʟʟɪᴀʀᴅs ᴅᴇ ʟᴀ ᴘᴏᴘᴜʟᴀᴛɪᴏɴ ᴍᴏɴᴅɪᴀʟᴇ ᴄᴏɴɴᴇᴄᴛéᴇ sᴜʀ ɪɴᴛᴇʀɴᴇᴛ ᴇᴛ sᴜʀ ʟᴇs ʀésᴇᴀᴜx sᴏᴄɪᴀᴜx. ɴᴏᴜs ᴠᴏᴜs ᴅᴏɴɴᴏɴs ɪᴄɪ ᴜɴᴇ ʀéᴘᴀʀᴛɪᴛɪᴏɴ ᴘᴀʀ ᴄᴏɴᴛɪɴᴇɴᴛ. ɴᴏᴛʀᴇ ᴇsᴛɪᴍᴀᴛɪᴏɴ ᴇsᴛ ᴀᴘᴘʀᴏxɪᴍᴀᴛɪᴠᴇ ʙᴀséᴇ sᴜʀ ʟᴇs ᴅᴏɴɴéᴇs ᴅᴇ 𝟸𝟶𝟸𝟷 :
- ᴀsɪᴇ : ʟᴀ ᴘʟᴜs ɢʀᴀɴᴅᴇ ᴘᴏᴘᴜʟᴀᴛɪᴏɴ ᴄᴏɴɴᴇᴄᴛéᴇ à ɪɴᴛᴇʀɴᴇᴛ, ᴀᴠᴇᴄ ᴘʟᴜs ᴅᴇ 𝟸,𝟼 ᴍɪʟʟɪᴀʀᴅs ᴅᴇ ᴘᴇʀsᴏɴɴᴇs.
- ᴇᴜʀᴏᴘᴇ : ᴇɴᴠɪʀᴏɴ 𝟽𝟸𝟽 ᴍɪʟʟɪᴏɴs ᴅᴇ ᴘᴇʀsᴏɴɴᴇs ᴄᴏɴɴᴇᴄᴛéᴇs à ɪɴᴛᴇʀɴᴇᴛ.
- ᴀᴍéʀɪǫᴜᴇ ᴅᴜ ɴᴏʀᴅ : ᴇɴᴠɪʀᴏɴ 𝟹𝟻𝟻 ᴍɪʟʟɪᴏɴs ᴅᴇ ᴘᴇʀsᴏɴɴᴇs ᴄᴏɴɴᴇᴄᴛéᴇs à ɪɴᴛᴇʀɴᴇᴛ.
- ᴀᴍéʀɪǫᴜᴇ ᴅᴜ sᴜᴅ : ᴇɴᴠɪʀᴏɴ 𝟺𝟸𝟶 ᴍɪʟʟɪᴏɴs ᴅᴇ ᴘᴇʀsᴏɴɴᴇs ᴄᴏɴɴᴇᴄᴛéᴇs à ɪɴᴛᴇʀɴᴇᴛ.
- ᴀғʀɪǫᴜᴇ : ᴇɴᴠɪʀᴏɴ 𝟽𝟶𝟶 ᴍɪʟʟɪᴏɴs ᴅᴇ ᴘᴇʀsᴏɴɴᴇs ᴄᴏɴɴᴇᴄᴛéᴇs à ɪɴᴛᴇʀɴᴇᴛ.
- ᴏᴄéᴀɴɪᴇ : ᴇɴᴠɪʀᴏɴ 𝟸𝟿 ᴍɪʟʟɪᴏɴs ᴅᴇ ᴘᴇʀsᴏɴɴᴇs ᴄᴏɴɴᴇᴄᴛéᴇs à ɪɴᴛᴇʀɴᴇᴛ.
ᴠᴏᴜs ᴄᴏᴍᴘʀᴇɴᴇᴢ ǫᴜᴇ ʟᴇ ᴍᴏɴᴅᴇ ᴇsᴛ ᴀᴜᴊᴏᴜʀᴅ’ʜᴜɪ ᴜɴ ɢʀᴀɴᴅ ᴠɪʟʟᴀɢᴇ ᴀᴠᴇᴄ 𝟻 ᴍɪʟʟɪᴀʀᴅs ᴅᴇ ᴘᴇʀsᴏɴɴᴇs ǫᴜ’ᴏɴ ʀᴇᴛʀᴏᴜᴠᴇ ᴀᴜ ᴍɪɴɪᴍᴀ ʜᴇʙᴅᴏᴍᴀᴅᴀɪʀᴇᴍᴇɴᴛ sᴜʀ ʟᴀ ᴛᴏɪʟᴇ. ɪɴᴛᴇʀɴᴇᴛ et ʟᴇs ʀésᴇᴀᴜx sᴏᴄɪᴀᴜx sont devenus un ʟɪᴇᴜ ᴅᴇ ᴠɪᴇ : ᴏɴ sᴇ ғᴀɪᴛ ᴅᴇs ᴀᴍɪs, ᴏɴ ғᴀɪᴛ ᴅᴇs ʀᴇɴᴄᴏɴᴛʀᴇs, ᴏɴ éᴄʜᴀɴɢᴇ, ᴏɴ ғᴀɪᴛ sᴇs ᴄᴏᴜʀsᴇs. sᴇ ᴘʀɪᴠᴇʀ ᴅᴇ ʟᴀ ᴛᴏɪʟᴇ ᴄ’ᴇsᴛ ʀᴇғᴜsᴇʀ ᴅᴇ ᴠɪᴠʀᴇ à sᴏɴ éᴘᴏǫᴜᴇ, ᴄ’ᴇsᴛ ᴅéᴍɪssɪᴏɴɴᴇʀ ᴅᴇ sᴏɴ ᴇxɪsᴛᴇɴᴄᴇ. ᴊᴇ ᴘᴀʀɪᴇ ǫᴜᴇ ᴅ’ɪᴄɪ 𝟸𝟶𝟹𝟻 ʟᴇs ʙᴏᴜᴛɪǫᴜᴇs ᴘʜʏsɪǫᴜᴇs, ᴀᴄᴄᴜᴇɪʟʟᴀɴᴛ ᴅᴜ ᴘᴜʙʟɪᴄ ᴀᴜʀᴏɴᴛ ᴅɪᴍɪɴᴜé ᴅ’ᴀᴜ ᴍᴏɪɴs ʟᴇ ¼. ᴄᴇʀᴛᴀɪɴᴇs ᴘᴇʀsᴏɴɴᴇs ᴅᴇ ʟᴀ ᴠɪᴇɪʟʟᴇ éᴘᴏǫᴜᴇ ɴᴇ ᴄʀᴏʏᴀɪᴇɴᴛ ᴘᴀs ᴀᴜx ʀᴇʟᴀᴛɪᴏɴs ᴘᴀʀ ᴄᴏʀʀᴇsᴘᴏɴᴅᴀɴᴄᴇ, ᴍᴀɪs ɪʟ ᴇsᴛ ᴄʟᴀɪʀ ǫᴜᴇ çᴀ ᴅᴇᴠɪᴇɴᴛ ᴍᴏɴɴᴀɪᴇ ᴄᴏᴜʀᴀɴᴛᴇ ᴘᴏᴜʀ ɴᴇ ᴘᴀs ᴅɪʀᴇ ᴠɪᴛᴀʟᴇs. ᴠᴏᴜs ɴᴇ ᴘᴏᴜʀʀᴇᴢ ᴘʟᴜs ᴀᴠᴏɪʀ ᴜɴᴇ ᴀᴄᴛɪᴠɪᴛé ᴘʀᴏsᴘèʀᴇ ᴅᴀɴs ʟᴀǫᴜᴇʟʟᴇ ᴠᴏᴜs ᴠᴇɴᴅᴇᴢ ᴅᴇs ᴘʀᴏᴅᴜɪᴛs ᴇᴛ/ᴏᴜ ᴅᴇs sᴇʀᴠɪᴄᴇs ᴇɴ ʀᴇsᴛᴀɴᴛ ᴀʙsᴇɴᴛs sᴜʀ ʟᴇs ʀésᴇᴀᴜx sᴏᴄɪᴀᴜx.
ǫᴜᴇʟ ʀôʟᴇ ᴠᴀ ᴊᴏᴜᴇʀ ʟᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ᴅɪɢɪᴛᴀʟ ᴘᴏᴜʀ ᴠᴏᴜs ?
ʟᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇsᴛ ᴜɴᴇ ᴀᴄᴛɪᴠɪᴛé ǫᴜɪ ᴠɪsᴇ à ᴘʀᴏᴍᴏᴜᴠᴏɪʀ ᴜɴ ᴘʀᴏᴅᴜɪᴛ, ᴜɴ sᴇʀᴠɪᴄᴇ ᴏᴜ ᴜɴᴇ ᴍᴀʀǫᴜᴇ ᴀᴜᴘʀès ᴅ'ᴜɴ ᴘᴜʙʟɪᴄ ᴄɪʙʟᴇ. ɪʟ s'ᴀɢɪᴛ ᴅᴇ ᴄᴏᴍᴘʀᴇɴᴅʀᴇ ʟᴇs ʙᴇsᴏɪɴs ᴇᴛ ʟᴇs ᴅésɪʀs ᴅᴇs ᴄᴏɴsᴏᴍᴍᴀᴛᴇᴜʀs ᴘᴀʀ ᴅᴇs éᴛᴜᴅᴇs ǫᴜɪ ᴠᴏɴᴛ ᴅᴇ ʟᴇᴜʀ ᴄᴀᴘᴀᴄɪᴛé ғɪɴᴀɴᴄɪèʀᴇ, ɪɴᴛᴇʟʟᴇᴄᴛᴜᴇʟʟᴇ à ʟᴇᴜʀs ʙᴇsᴏɪɴs ᴀᴜ sᴇɴs ʟᴀʀɢᴇ : ɴᴜᴛʀɪᴛɪᴏɴɴᴇʟs, ʜᴀʙɪʟʟᴇᴍᴇɴᴛs, ʟᴏɢᴇᴍᴇɴᴛs sᴀɴs ᴏᴜʙʟɪᴇʀ ᴅ’ᴀᴜᴛʀᴇs ᴄᴇɴᴛʀᴇs ᴅ’ɪɴᴛéʀêᴛs ᴅᴇsᴅɪᴛs ᴄᴏɴsᴏᴍᴍᴀᴛᴇᴜʀs. ʟᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ᴅéᴠᴇʟᴏᴘᴘᴇ ᴅᴇs sᴛʀᴀᴛéɢɪᴇs ᴘᴏᴜʀ ᴀᴛᴛᴇɪɴᴅʀᴇ ʟᴇ ᴘᴜʙʟɪᴄ ᴄɪʙʟᴇ ᴄ’ᴇsᴛ-à-ᴅɪʀᴇ ʟᴇ ᴘᴜʙʟɪᴄ ᴀᴜǫᴜᴇʟ ᴠᴏᴜs ᴠᴏᴜʟᴇᴢ ᴠᴇɴᴅʀᴇ, ᴇᴛ ᴍᴇᴛ ᴇɴ œᴜᴠʀᴇ ᴅᴇs ᴛᴀᴄᴛɪǫᴜᴇs ᴘᴏᴜʀ ɪɴғʟᴜᴇɴᴄᴇʀ ʟᴇs ᴅéᴄɪsɪᴏɴs ᴅ'ᴀᴄʜᴀᴛ.
ʟᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ᴛʀᴀᴅɪᴛɪᴏɴɴᴇʟ ɪɴᴄʟᴜᴛ ᴅᴇs ᴀᴄᴛɪᴠɪᴛés ᴛᴇʟʟᴇs ǫᴜᴇ ʟᴀ ᴘᴜʙʟɪᴄɪᴛé ᴅᴀɴs ʟᴇs ᴍéᴅɪᴀs ᴛʀᴀᴅɪᴛɪᴏɴɴᴇʟs (ᴛéʟéᴠɪsɪᴏɴ, ʀᴀᴅɪᴏ, ᴊᴏᴜʀɴᴀᴜx), ʟᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ᴅɪʀᴇᴄᴛ, ʟᴇs ʀᴇʟᴀᴛɪᴏɴs ᴘᴜʙʟɪǫᴜᴇs, ʟᴇs ᴘʀᴏᴍᴏᴛɪᴏɴs ᴇᴛ ʟᴇs éᴠéɴᴇᴍᴇɴᴛs. ᴀᴠᴇᴄ ʟ’ᴀʀʀɪᴠéᴇ ᴅ’ɪɴᴛᴇʀɴᴇᴛ ᴇᴛ ᴅᴇs ʀésᴇᴀᴜx sᴏᴄɪᴀᴜx, ʟᴀ ᴘᴏᴘᴜʟᴀᴛɪᴏɴ s’ᴇsᴛ ᴛʀᴀɴsᴘᴏʀᴛéᴇ ᴅᴀɴs ᴄᴇs ᴏᴜᴛɪʟs ǫᴜɪ sᴏɴᴛ ᴘᴏᴜʀ ʟᴇ ᴄᴏɴsᴏᴍᴍᴀᴛᴇᴜʀ ᴜɴᴇ ᴘʀéᴅɪʟᴇᴄᴛɪᴏɴ.
ʟᴇ ᴡᴇʙᴍᴀʀᴋᴇᴛɪɴɢ, éɢᴀʟᴇᴍᴇɴᴛ ᴄᴏɴɴᴜ sᴏᴜs ʟᴇ ɴᴏᴍ ᴅᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ɴᴜᴍéʀɪǫᴜᴇ ᴏᴜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇɴ ʟɪɢɴᴇ, s’ᴇsᴛ ᴅéᴠᴇʟᴏᴘᴘé ᴘᴏᴜʀ ʀéᴘᴏɴᴅʀᴇ ᴀᴜx ʙᴇsᴏɪɴs ᴅᴇ ᴄᴇs ᴄᴏɴsᴏᴍᴍᴀᴛᴇᴜʀs ǫᴜɪ ᴘᴀssᴇɴᴛ ᴘʟᴜs ᴅᴇ ᴛᴇᴍᴘs sᴜʀ ʟᴀ ᴛᴏɪʟᴇ ǫᴜ’ᴀɪʟʟᴇᴜʀs. ɪʟ se ᴄᴏɴᴄᴇɴᴛʀᴇ sᴘéᴄɪғɪǫᴜᴇᴍᴇɴᴛ sᴜʀ ʟᴇs ᴀᴄᴛɪᴠɪᴛés ᴅᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇғғᴇᴄᴛᴜéᴇs sᴜʀ ɪɴᴛᴇʀɴᴇᴛ. ɪʟ ᴇɴɢʟᴏʙᴇ ᴛᴏᴜᴛᴇs ʟᴇs sᴛʀᴀᴛéɢɪᴇs ᴇᴛ ᴛᴀᴄᴛɪǫᴜᴇs ᴅᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ᴜᴛɪʟɪséᴇs ᴘᴏᴜʀ ᴘʀᴏᴍᴏᴜᴠᴏɪʀ ᴜɴᴇ ᴇɴᴛʀᴇᴘʀɪsᴇ, ᴜɴ ᴘʀᴏᴅᴜɪᴛ ᴏᴜ ᴜɴ sᴇʀᴠɪᴄᴇ ᴇɴ ʟɪɢɴᴇ. ᴄᴇʟᴀ ᴘᴇᴜᴛ ɪɴᴄʟᴜʀᴇ ᴅᴇs ᴀᴄᴛɪᴠɪᴛés ᴛᴇʟʟᴇs ǫᴜᴇ ʟᴇ ʀéғéʀᴇɴᴄᴇᴍᴇɴᴛ (sᴇᴏ), ʟᴀ ᴘᴜʙʟɪᴄɪᴛé ᴇɴ ʟɪɢɴᴇ (ɢᴏᴏɢʟᴇ ᴀᴅᴡᴏʀᴅs, ғᴀᴄᴇʙᴏᴏᴋ ᴀᴅs), ʟ’ᴇᴍᴀɪʟ ᴍᴀʀᴋᴇᴛɪɴɢ, ʟᴇs ʀésᴇᴀᴜx sᴏᴄɪᴀᴜx, ʟᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ᴅ'ᴀғғɪʟɪᴀᴛɪᴏɴ, ʟᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ᴅᴇ ᴄᴏɴᴛᴇɴᴜ, ᴇᴛᴄ. ʟᴇ ᴡᴇʙᴍᴀʀᴋᴇᴛɪɴɢ ᴘʀᴏғɪᴛᴇ ᴅᴇs ᴄᴀɴᴀᴜx ᴇɴ ʟɪɢɴᴇ ᴘᴏᴜʀ ᴀᴛᴛᴇɪɴᴅʀᴇ ᴜɴ ᴘᴜʙʟɪᴄ ᴘʟᴜs ʟᴀʀɢᴇ ᴇᴛ ᴘᴏᴜʀ ᴄɪʙʟᴇʀ ʟᴇs ᴄᴏɴsᴏᴍᴍᴀᴛᴇᴜʀs ᴅᴇ ᴍᴀɴɪèʀᴇ ᴘʟᴜs ᴘʀéᴄɪsᴇ.
ᴠᴏᴜs ᴄᴏᴍᴘʀᴇɴᴇᴢ ᴀᴘʀès ᴛᴏᴜᴛᴇs ᴄᴇs ᴇxᴘʟɪᴄᴀᴛɪᴏɴs ǫᴜᴇ ᴠᴏᴛʀᴇ ᴀᴄᴛɪᴠɪᴛé ᴀ ᴠʀᴀɪᴍᴇɴᴛ ʙᴇsᴏɪɴ du webmarketing ! ᴠᴏᴜs ɴᴇ ᴘᴏᴜᴠᴇᴢ ᴘᴀs ᴠᴏᴜs ᴇɴ ᴘᴀssᴇʀ ! ᴠɪᴠʀᴇ sᴀɴs, ᴄ’ᴇsᴛ ɴᴇ ᴘᴀs ᴠɪᴠʀᴇ ᴅᴜ ᴛᴏᴜᴛ ! ᴇᴛ ᴘᴏᴜʀ ᴠᴏᴜs ғᴀᴄɪʟɪᴛᴇʀ ʟᴀ ᴛâᴄʜᴇ, ɴᴏᴜs ᴠᴏᴜs ᴏғғʀᴏɴs ᴜɴ ᴍᴏɪs ɢʀᴀᴛᴜɪᴛ ᴘᴏᴜʀ ᴛᴏᴜᴛ ᴄᴏɴᴛʀᴀᴛ ᴅᴇ sɪx ᴍᴏɪs ᴀᴜ ᴄᴏᴜʀs ᴅᴜǫᴜᴇʟ ɴᴏᴜs ᴘʀᴏᴍᴏᴜᴠᴏɴs ᴠᴏᴛʀᴇ ɴᴏᴛᴏʀɪéᴛé, ᴄᴇʟʟᴇ ǫᴜɪ ᴠᴏᴜs ᴘᴇʀᴍᴇᴛᴛʀᴀ ᴅ’êᴛʀᴇ ᴠɪsɪʙʟᴇ ᴇᴛ ᴅᴇ ᴠᴇɴᴅʀᴇ sᴜʀ ɪɴᴛᴇʀɴᴇᴛ.
ᴘᴏᴜʀ ᴇɴ sᴀᴠᴏɪʀ ᴘʟᴜs, ᴠᴏᴜs ɴ’ᴀᴠᴇᴢ ᴘʟᴜs ǫᴜ’à ᴄʟɪǫᴜᴇʀ sᴜʀ ʟᴇ ʟɪᴇɴ ᴄɪ-ᴅᴇssᴜs. ᴠᴏᴜs ᴀʟʟᴇᴢ ᴀɪᴍᴇʀ êᴛʀᴇ sᴜʀ ʟᴇ ɴᴇᴛ, ᴠᴏᴜs ᴅᴇᴠɪᴇɴᴅʀᴇᴢ ᴜɴ ᴀᴄᴄʀᴏᴄ !