YLW digital

30/10/2021

ANNOUNCEMENT 📢⁠
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Do you have a niche that you focus on?⁠
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Because we moved our focus!⁠
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We are now working more closely with hospitality as well as alcohol and spirits. We can't wait to share behind the scenes of all of our latest projects!⁠

24/08/2021

That moment when you appreciate your own content too much.... 🤪

Who else watches/looks at their well-made content over and over again?

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We amplify brands to stand out among the competition, we're always open for new clients and would love to hear from you! Send us a DM or an email if you're interested.

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20/08/2021

Clients, we love you, but respect needs to work both ways!

If you are looking to work with someone to run your media, it's amazing that you love your company and believe in it! Believe it in enough to also invest in it!

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We amplify brands to stand out among the competition, we're always open for new clients and would love to hear from you! Send us a DM or an email if you're interested.
Follow us for more posts.
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23/06/2021

Today we're sharing one of the YLW values - transparency 💛
Having a clear set of business values is integral to allowing both potential clients and employees understand you and what your business stands for. It helps us achieve a cohesive vision and work towards our goals.

That's why transparency is one of the YLW values - nothing is swept under the rug. When we talk to you we are 100% transparent about the time and energy that goes into our work.
So... we've told you one of the YLW values, now we want to know one of yours! Let us know some of your business values in the comments below 👋

16/06/2021

Is there such a thing as BAD engagement?

There's a lot of information out there about what analytics to track, but in reality: engagement is all relative!

You could be a small account only getting a few likes, but if your community is strong and interactive then that's what you should be focusing on!

At the end of the day, ALL engagement is positive.

👍Likes are a good indicator of the content your followers enjoy.
🔒Saves let you know that you are producing useful, quality content, worth going back to.
💬Comments encourage conversation! They also boost engagement on the IG feed.
📣Shares are a great way for your content to reach new followers.

What's your favourite way to interact with a post you like? We like to show the love by leaving a comment!

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We amplify brands to stand out among the competition, we're always open for new clients and would love to hear from you! Send us a DM or an email if you're interested.
Follow us for more posts.
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08/06/2021

Today we've got a little YLW digital biz update to share with you all...

New business cards! Hands up in the comments if you love them as much as we do 🙋

If you're new here, hi!

Let us re-introduce ourselves... We're YLW, a digital marketing agency based in Paris. We help brands with content creation and social media management. Think we could help you out?

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We amplify brands to stand out among the competition, we're always open for new clients and would love to hear from you! Send us a DM or an email if you're interested.

07/06/2021

Happy Pride Month! 🌈

We wanted to take a minute to talk about 'rainbow-washing'.

Your social media feeds are probably inundated with rainbow logos, pride promotions and all sorts at the moment, right?

It seems that now, many brands latch onto social and environmental causes as their new marketing strategy, showcasing an extremely unethical approach to marketing and social media.

Not only is it unethical marketing, these brands often support practices, businesses, and people that are in direct conflict with their messaging.

Take, for example, clothing brands releasing Pride merchandise, but contracting their labor in countries that persecute members of the LGBTQ+ community.

What do you do to support the causes you believe in?

01/06/2021

Social media has brought a new era of shopping, and it looks like TikTok is taking the lead.

"Almost half of the users on TikTok had made a purchase directly from the application."

What are your thoughts?

Adweek-Morning Consult conducted a survey for TikTok which shows that almost half of the users on TikTok had made a purchase directly from the app.

10/05/2021

What is one piece of advice you would give your past self?

Here is what Jamie, founder and CEO, would say:

"I'd take all social media more seriously. I kept on thinking that having a strong social presence would never be important, but I was wrong! In the world of social media management and digital marketing, understanding social media is extremely valuable even if the experience comes from your personal accounts!"

04/05/2021

The people who think they know everything, are the ones that know nothing....

When you think you know don't know something, you are far more likely to go out and learn everything there is to know on the subject.

We all start somewhere, so keep pushing yourself and don't be afraid to do things differently.

PS. For many companies, it's those with fresh eyes that are the most impactful.

We amplify brands to stand out among the competition, we're always open for new clients and would love to hear from you! Send us a DM or an email if you're interested.

22/04/2021

Happy Earth Day!

Let's take time out of our day to not post about all the great things we can do for the planet, and actually do them too!

07/04/2021

Time to streamline your content strategy

As someone who runs a social media account, you probably have come across or had to make a content calendar.

Creating content can take a long time, so we shared 5 of our content calendar secrets.

Do you agree with us? What do you do to simplify your monthly content calendar?

Did you know that having a killer content calendar can be the key to higher follower engagement and referral traffic to your web page? Today we let your business in on our secrets to creating the perfect content calendar. Putting out exciting content into the world can sometimes become a team effort...