DMBC Global

20/06/2023

Today is a special day 🎉 Our amazing colleague, Iulia, is celebrating her 🎂💪 Wishing her all the best and lots of in the future 🙏 Here's to many more birthdays together! 🥂

19/12/2022

generates three times more customers than traditional advertising methods, and the cost is 62% less. How can you use content effectively in 2023? Read our latest blog article on for 2023 HERE >> https://d-mbc.com/content-marketing-trends-for-2023/

📞 You can reach us any time by using this link: https://lnkd.in/dfiqn5YK
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Content marketing generates three times more customers than traditional advertising methods. See the content marketing trends for 2023.

07/12/2022

No today? What about a cup of inspiring coffee?
If it still doesn't work you can schedule a short call with us: https://d-mbc.com/schedule-a-call/
Together we can make your customers the hero of your stories: https://d-mbc.com/content-marketing/
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20/09/2022

If you're looking to boost your sales and get more leads, you need to incorporate account-based marketing into your strategy. Here's why: 1. You can hyper-target your ideal customers; 2. Easily measure results and ROI; 3. Increased leads and sales opportunities. Start seeing results by incorporating account-based marketing into your sales strategy today! Check our latest article on this topic for further information :)

Understanding direct marketing can improve your brand's relationship with its audience and create more trustful communication. Discover more.

06/07/2022

As a company that is defined by the drive to enhance all forms of communication, iCONic Talks is one of our greatest results.
When we first heard from Oana Nicolau Clinic, the mental health division of Regina Maria healthcare network, we knew we had to exceed the expectations and business objectives. We had to deliver valuable, evergreen content in a way only possible through a media product that DMBC masters: a branded podcast.
Not only did the podcast raise awareness of the company's purpose and qualitative services, but it boosted lead generation.
Branded podcasts are a certain way of delivering worthwhile content and asserting your image as a people-oriented brand.
Find out more about iCONic Talks impact in the next case study: https://d-mbc.com/branded-podcast-leads-generation/

iCONic Talks is a branded podcast that not only provides insights surrounding mental health but increases lead generation and loyalty.

24/06/2022

Have you ever thought about your brand's purpose? Not the object of your activity, nor the subject of your communication, but your brand's identity? What drives your company to function?
That is a question we frequently ask for ourselves and we encourage you to do so. Why? Because your customers are becoming more and more interested in learning about the company they acquire products or services from. Convincing them to buy through commercial-driven strategies or CTAs will no longer prove effective. Establishing an identity for your brand helps you create authentic, remarkable content and deeply connect with your audience.
So for today we let you with this question, hoping it will aid you in your content marketing journey. And why not, perhaps you will want to book a call with us: https://d-mbc.com/schedule-a-call/

17/06/2022

We are always up for a good challenge and Farmec request was no less than great. The objective was to bring together a diverse range of quality insights from specialists while creating a tight community among consumers. And how to better achieve that than through a branded magazine?
The Gerovital Magazine is a project very dear to us that proved our orientation towards branded media can grant us the best results.
Read more about its story and how it helped improved brand to customer communication in the next article: https://d-mbc.com/branded-magazine-case-study/

14/04/2022

Our brain creates a model according to which something exists in our mind but it doesn’t exist in the real world. A great exemple in this sense comes from a recent computer vision research under the name of the parable of the six blind men [Leordeanu, (2020), p. 35]. It states that even if in the real world everyone of the six blind men touches an elephant, each one of them sees the elephant in his mind completley different. The interpretation of the author is that just their combined perceptions could indicate the presence of the elephant, which highlights a stong need of a coocurence between the six blind mens’ perceptions. Everyone of the six blind men interpret parts of the elephant acoording to other things they have experienced before: a wall, a snake etc. [Leordeanu, (2020)] Marius Leordeanu. Unsupervised Learning in Space and Time. A Modern Approach for Computer Vision using Graph-based Techniques and Deep Neural Networks. Springer, 2020, p. 35. [photo descriprion] - Fig. 1. The parable of the six blind men and the elephant [Leordeanu, (2020), p. 35]. Original drawing by artist Cristina Lazăr. (Cristina Lazăr, Nicolae Roșia, Petru Lucaci and Marius Leordeanu, Smile Project: Deep Immersive Art with Humman – AI Interaction)

13/04/2022

Your brain has 150,000 cortical columns. Each column is a learning machine

Each column learns a predictive model of its inputs by observing how they change over time. Columns don’t know what they are learning; they don’t know what their models represent. The entire enterprise and the resultant models are built on reference frames. The correct reference frame to understand how the brain works is reference frames [Hawkins, (2021)] Jeff Hawkins. A Thousand Brains: A New Theory of Intelligence. Basic Books, 2021.p.89.

16/03/2022

People got a lot to say about their relationship with brands, how they have been treated, and they feel good when are valued by a brand. Customer relations it's a psychological phenomenon.

Put the audience first. What do they want? As an example of this, BBC has the "Human Values Framework", a methodology that measures the success of content through the emotions it generates within audiences.

For more, listen to our DMBC Talk about Sentiment Analysis with Sanjay M Dhumieres
👉 https://www.youtube.com/watch?v=IATo8hUK-ME

15/03/2022

Make yourself comfortable for our first Sentiment Analysis Talk - Data Intelligence Applied to Marketing with Sanjay M Dhumieres, CEO at RTCX.

Press play to find out about the impact of in our daily working routine.

It was a blast! 🙌

Sanjay d'Humières is the co-Founder and CEO of RTCX. A graduate of theThe University of Westminster in Media Management, Sanjay has acquiredextensive experie...

11/03/2022

As promised, today we announce our first guest from the Online Talks. A round of applauses for Sanjay d'Humières, the co-Founder and CEO of RTCX. 👏

A graduate of The University of Westminster in Media Management, Sanjay has acquired extensive experience in large media organizations such as the BBC and Disney Channel working on Social TV and digital marketing projects before creating his own company in 2017.

Meet Sanjay on Tuesday, 15th of March talking about the importance of Sentiment Analysis and RTCX, a tool specialized in the analysis of consumer feedback with its integrated solution dedicated to the media, advertising, and digital customer service sectors.