26/03/2026
Acuitis challenged us for their latest global campaign, designed for TV, cinema and digital platforms, with a simple and bold idea: speaking about cinema through advertising. As a major partner of the Cannes Film Festival, it was a subject that felt both natural and demanding to explore, especially for a team deeply passionate about cinema.
Guillaume and Hugo imagined a love story built around the intensity of love at first sight, that fleeting moment when two people suddenly find themselves alone in the world, suspended in a tension that is as delicious as it is terrifying: instinctive, overwhelming, impossible to control. Then reality rushes back in. Yet through the silhouettes of the crowd, she sees only him, and he sees only her. Surrounded by everyone else, they see only each other.
Alongside Tijuana Productions, Léa Dete and Victoria Maldotti on art direction, and the entire Team Whaaat!, we shaped every detail from the first line to the final delivery.
CREATIVE AGENCY:
DIRECTORS: .le.quement &
AD: .dete & .maldotti
DOP: .pery
CAMERA: & .pery
PRODUCTION COMPANY: .productions
PRODUCER:
PRODUCTION COORDINATOR:
IN HOUSE PRODUCER TEAM WHAAAT!:
LOCATION MANAGER: .productions
1ST AD:
BACKGROUND ACTORS COORDINATOR (BAC):
BAC ASSISTANT: .cam
STEADICAM:
GAFFER:
1ST AC:
2ND AC:
SPARKS:
STYLISM:
MUA: .aradia
HAIR:
DIT: .rec
EDITOR: .le.quement
ASSISTANT EDITOR: Mateo Fernandez Lopez
COLOR GRADER:
FLAME ARTIST:
MUSIC & SOUND DESIGN:
MODELS: .ua