Savoir Social

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Savoir Social

We are a full-service boutique social media agency that specializes in social media management and b

07/07/2022

Every business has different marketing needs depending on the industry. But if you're just getting started, and you're looking for ways to make the most of your time on social media, then here are 3 tips that work across all industries:

1. Analyze what’s working for your competitors and industry peers.
By looking at your competitor's content, you can identify which posts perform best and use this as inspiration for your own content.

2. Focus your efforts on the right social media platforms.
Different platforms attract different audiences. Before investing time on a social network, ask yourself:
- Are my target audience active on this channel?
- Does this match the content that I plan to create?

3. Create a social media style guide.
Plan ahead to decide how your social media is going to look, feel and sound before publishing any content. This will help to create a more cohesive and recognizable online brand presence.

Let us know what industry you're in, and we'll offer some specific social media tips for you in the comments down below. 👇

30/06/2022

Stuck for content ideas for July? 🤔 Whether you're running a small service-based business or just starting out selling products, we've got you covered! Which piece of content will you be creating first? 👇

Don't forget to save 💾 this post if you found it helpful! 💡

23/12/2021

Merry Christmas Eve Eve from the Savoir Social team! 🎄✨

Own a business and trying to reach more potential customers to get some last-minute sales in? 💰 Content creator wanting to hit a personal target before the new year? 🎯 Here are some current, trending songs you could use for your Instagram Reels!

Make sure to save this post so you can come back to it! 💕

20/12/2021

''If you aren't being treated with love & respect, check your price tag. Maybe you've marked yourself down. It's you who tells people what you're worth. Get off the clearance rack & get behind the glass where they keep the valuables.'' 💁‍♀️

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16/12/2021

It's easy to get caught up with the amount of followers you have on social media. 📱 But it's pretty surreal imagining even just 100 people all in a physical room. If you have 200 followers, double this image. 👀

It's not the quantity of followers that matters but the quality and thus engagement. 100 followers that engage consistently or purchase are much valuable than 1000 secret watchers that never interact, or even worse fake ones! Especially in the long run. 🏃

Yes, the bigger numbers are even more mind-boggling to imagine in real life, but just be proud of the progress you've made so far (especially if your followers are authentically engaging with your content!). 💫

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13/12/2021

We all use them, we all know they have a purpose, but what are the rules of the hashtag? #️⃣ What's the most effective way of using them? Here's our checklist! 👇

✨ Ensure they're relevant. Don't use for a car business (obvs).

✨ Research into the top and trending hashtags for your niche and use them!

✨ Do they make sense to your audience? If nobody else knows what they mean and therefore can't use them, this makes them irrelevant.

✨ Engage with the hashtags you're using to connect with the community you're trying to reach. You'll likely find some of these accounts will engage with your content back!

✨ Don't overuse them! Try and have a few different sets of hashtags, or even create a new set of 30 each time (ensuring you use your brand/key hashtags still, of course).

✨ Make them memorable! You never know when a hashtag will take off and become a 'trending hashtag'...

✨ Don't JUST use your brand hashtag! What's the point in just self-promoting? If you're a vegan dog treat business based in the UK, think about all of the different hashtags you could use and engage with such as , , , . 🌱

✨ Keep them short and simple. If you want to use all 30 hashtags for maximum effect, consider adding these to the comments section instead (see ours for an example).

Do you have a brand hashtag? Comment it below! 💕

09/12/2021

What do you think matters more on social media... quality or quantity? 🤔

It's a valid question for sure as we know posting consistently and regularly is beneficial for any social media page. However, if it's a question between the two, quality always wins! What you post matters more than how often you do it. 💕

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06/12/2021

Looking for ways to increase your Facebook engagement organically? 👀

💬 Ask questions! 💬
This is one of the easiest ways to increase engagement on your page. Sometimes people won’t respond to a post if they don’t think you’re addressing them! 🤦‍♀️

Try to avoid asking controversial things or inquiring about touchy subjects, you want to start positive and healthy conversations on your Facebook posts.

📹 Share viral videos in your industry! 📹
The current algorithm on Facebook rewards pages that post shareable and viral content. Due to the popularity of viral content, it will easily show up on Facebook.

You can use this to your advantage by sharing viral content in your particular industry for your audience so they will be more likely to view your page and engage. Plus, sharing popular industry content can make you look informed and a good source to come back to.

📆 Keep content consistent! 📆
A simple way to improve engagement on Facebook is to stick to a consistent posting schedule so your audience knows when to expect an update from you. But try and stick to a schedule that works for you so that you don't feel more pressured than you need to! 😬

📸 Use images, not text only! 📸
You should already by using images on Facebook, but if you aren’t, you should start ASAP. Like Instagram and Pinterest, Facebook is very visual and high-quality images thrive on the site.

Find this post useful? Share it with someone who you think may also benefit from these Facebook tips! 💕

03/12/2021

''Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.'' - Zig Ziglar

📸: Yana Nikuli

01/12/2021

Looking for some December content inspiration? ✨

Here's a list of our favorite calendar dates to get you started!

December 4th
- NATIONAL COOKIE DAY 🍪

December 10th
- INTERNATIONAL HUMAN RIGHTS DAY 🌍

December 10th
- INTERNATIONAL ANIMAL RIGHTS DAY 🐔🐱

December 21st
- FIRST DAY OF WINTER ☃️

December 24th
- CHRISTMAS EVE 🎁

December 25th
- CHRISTMAS DAY 🎄

December 31st
- NEW YEAR'S EYE 🎉

Which of these December days of celebration is your favourite? Comment below! 👇

25/11/2021

Remember to take a break every once in a while! 😴 Yes, it's important to be active on social media as much as possible. The more you engage with other accounts, the more they'll engage back (usually). 💕

However, remember there are ways to avoid staying glued to your laptop and phone 24/7. 📱 Such as using scheduling tools for posting content regularly for you! Even if you own your own business, have a refreshing break on us! Just wait for the productivity boom after too. 💫

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22/11/2021

Choosing the right song 🎵🎶 for your Instagram Reel can sometimes be more important than the caption or even the content itself. Especially when it comes to reaching larger audiences!

Why use trending songs though? 👉 Instagram algorithm will naturally place your Reel higher up people's timeline than others not containing a trending song - it deems yours as more popular!

Here are some current, trending songs you could use for your Instagram Reels! Make sure to save this post so you can come back to it! 💕

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