Servaire & Co

Servaire & Co We are a global art direction and creative agency. Servaire&Co, agence de direction artistique et de création.

We do graphic and product design, retail, strategy, communication and services (ex-Rpure Studio and Blue Factory). En plongeant au cœur des marques, nous révélons des histoires authentiques et nouvelles. Après 18 années d’expérience cumulée, nous fusionnons nos studios de création Rpure Studio et Blue Factory en Servaire&Co, une agence de direction artistique globale spécialiste de la stratégie, d

e l’identité, du design et de l’architecture commerciale. Nous sommes au service des marques pour leur apporter une réponse impactante et cohérente, véritable valeur ajoutée porteuse de sens. Au-delà d’une simple agence, Servaire&Co est avant tout une aventure à forte dimension humaine, l’addition d’une trentaine de salariés aux profils résolument différents, où influences et talents se croisent pour relever des challenges créatifs tout en fraîcheur et passion. Parce que nous faisons le pari de bousculer les règles, nous apportons des réponses iconiques et économiquement intelligentes en pensant le sur-mesure pour forcer le challenge et repousser nos limites, comme toujours.

A line. A sketch. An intuition ✏️At Servaire & Co, every project begins on paper. Designers sketch with one hand, hold t...
11/06/2026

A line. A sketch. An intuition ✏️

At Servaire & Co, every project begins on paper. Designers sketch with one hand, hold the reference in the other, constantly moving between the drawn and the real, testing proportions, adjusting volumes, refining shapes.

It is a simple process, and an essential one. Before any material decision, before any production, there is this moment: a hand, a pen, and an idea taking form.
The art of creating begins with a pencil.

📷 SERVAIRE & CO

Black, met by colour 🌸 x  . A limited-edition collaboration that bridges nearly four centuries of champagne-making excel...
10/06/2026

Black, met by colour 🌸

x . A limited-edition collaboration that bridges nearly four centuries of champagne-making excellence with one of contemporary art’s most iconic voices.

At the heart of the project, a bold structural choice: not a single gift box, but a triptych, for brut and rosé. Three distinct objects that, when positioned together, reconstruct Murakami’s original artwork in its fullest form. On shelf, a visual statement. In hand, a moment of personal choice. Each box complete on its own, yet part of a larger whole.

The graphic ex*****on follows the same ambition. Hot-stamping, varnishes, overprinting, embossing, layered with precision to honour the density and tactile energy of Murakami’s vibrant universe

And at the center of it all, Dom Pérignon’s iconic shield superimposed with Murakami’s signature floral emblem. Two symbols of mastery, overlaid in a single visual act. Not decoration, a statement.

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©2025 Takashi Murakami/Kaikai Kiki Co., Ltd. ALL RIGHTS RESERVED
Drink responsibly. L’abus d’alcool est dangereux pour la santé. À consommer avec modération.

Black, met by colour 🌸 x  . A limited-edition collaboration that bridges nearly four centuries of champagne-making excel...
09/06/2026

Black, met by colour 🌸

x . A limited-edition collaboration that bridges nearly four centuries of champagne-making excellence with one of contemporary art’s most iconic voices.
At the heart of the project, a bold structural choice: not a single gift box, but a triptych, for brut and rosé. Three distinct objects that, when positioned together, reconstruct Murakami’s original artwork in its fullest form. On shelf, a visual statement. In hand, a moment of personal choice. Each box complete on its own, yet part of a larger whole.

The graphic ex*****on follows the same ambition. Hot-stamping, varnishes, overprinting, embossing, layered with precision to honour the density and tactile energy of Murakami’s vibrant universe
And at the center of it, Dom Pérignon’s iconic shield superimposed with Murakami’s signature floral emblem. Two symbols of mastery, overlaid in a single visual act. Not decoration, a statement.

📷

©2025 Takashi Murakami/Kaikai Kiki Co., Ltd. all rights reserved
Drink responsibly. L’abus d’alcool est dangereux pour la santé. À consommer avec modération.

Le Culbuto, once againWe are proud to share that Servaire & Co has been honored at the VAND Design Award 2026, one of th...
09/06/2026

Le Culbuto, once again

We are proud to share that Servaire & Co has been honored at the VAND Design Award 2026, one of the most respected international design institutions, bringing together 140 jury members from 32 nations.

Le Culbuto has been awarded in the Product Design category, a recognition that reflects the poetry, precision, and playfulness at the heart of this project. A sculptural object that moves, balances, and invites, designed to be as much felt as seen.

Stimulskin Plus has also been shortlisted, acknowledging a design rooted in science and skin architecture, where the metallic exoskeleton symbolically and visually mirrors the skin’s natural matrix.

Two distinct visions. One shared commitment to meaningful and enduring design.

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The right material, alwaysAt Servaire & Co, research is at the heart of every creative process. Our teams engage in an o...
29/05/2026

The right material, always

At Servaire & Co, research is at the heart of every creative process. Our teams engage in an ongoing process of research and exploration of the most relevant materials for each project.

Sourcing, testing, and challenging materials to find the ones that best serve each creative vision, glass, metal, paper, wood, ceramic or textile, nothing is taken for granted.
Every surface, every finish, every texture is considered as a carrier of meaning, our 3D printers are part of that journey, tools for testing, refining, and pushing ideas further before they reach production.

Our approach is driven by this conviction: the right material doesn’t just complete a design, it elevates it, it transforms a concept into something you can feel, something that resonates beyond the idea.

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Crafting the new visual chapter of  🍊Servaire & Co is proud to have shot the new lifestyle campaign for Grand Marnier, a...
28/05/2026

Crafting the new visual chapter of 🍊

Servaire & Co is proud to have shot the new lifestyle campaign for Grand Marnier, a visual translation of the Maison’s bold territory: the masters of the audacious combination.
From the Grand Margarita to the neat serve, from the on-the-rocks to the Grand Sidecar, each asset magnifies the iconic bottle and its unique liquid in aspirational on-trade settings. Spotlight lighting, sharp exposure, vibrant hues, sophistication with a twist, where Ribbon Red meets flourishes of Liqueur d’Orange.

This campaign was produced entirely in-house, within our Paris studio, from creative direction and set design to lighting and post-production. A space built to host ambitious productions end-to-end, where brands shape their visual universe alongside our teams, with the agility of an integrated workflow and the precision of a dedicated craft.

Drink responsibly.
L’abus d’alcool est dangereux pour la santé. À consommer avec modération.

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22/05/2026

The bodywork mascara, sculpted in glass

For Le 8 Hypnôse by , Servaire & Co transformed a makeup essential into a design object. Conceived with Pochet, it is the first mascara created in recycled, recyclable glass, combining responsibility with desirability.

An elongated silhouette, an internal bubble that captures the formula, and a play of rigor and curves inspired by the world of fragrance: every detail redefines an icon for the future.

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22/05/2026
We are delighted to share some exciting news 🏆 Servaire & Co has been honored at the Drinks Business Awards 2026, one of...
21/05/2026

We are delighted to share some exciting news 🏆

Servaire & Co has been honored at the Drinks Business Awards 2026, one of the wine and spirits industry’s most respected international awards, with our work for Core Range winning the Best Packaging Redesign category.

This recognition celebrates a collective effort, from strategy and design to production and implementation, and reflects the dedication, talent and passion of everyone involved throughout the project.

A heartfelt thank you to our client, partners and teams who helped bring this vision to life. Congratulations to everyone who contributed, near and far ✨

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.estoublon - The gold of ProvenceWhen luxury becomes an experience rather than a possession.For Château Estoublon, Serva...
20/05/2026

.estoublon - The gold of Provence

When luxury becomes an experience rather than a possession.

For Château Estoublon, Servaire & Co crafted a visual language inspired by the light, textures and landscapes of Provence. Sculpted bottles, haute parfumerie-inspired details and a refined identity transform every olive oil into a collectible object.

A design rooted in terroir, elevated through form.

📷 .estoublon

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15 Passage De La Main D'or
Paris
75011

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