Servaire & Co

Servaire & Co We are a global art direction and creative agency. Servaire&Co, agence de direction artistique et de création.

We do graphic and product design, retail, strategy, communication and services (ex-Rpure Studio and Blue Factory). En plongeant au cœur des marques, nous révélons des histoires authentiques et nouvelles. Après 18 années d’expérience cumulée, nous fusionnons nos studios de création Rpure Studio et Blue Factory en Servaire&Co, une agence de direction artistique globale spécialiste de la stratégie, de l’identité, du design et de l’architecture commerciale. Nous sommes au service des marques pour leur apporter une réponse impactante et cohérente, véritable valeur ajoutée porteuse de sens. Au-delà d’une simple agence, Servaire&Co est avant tout une aventure à forte dimension humaine, l’addition d’une trentaine de salariés aux profils résolument différents, où influences et talents se croisent pour relever des challenges créatifs tout en fraîcheur et passion. Parce que nous faisons le pari de bousculer les règles, nous apportons des réponses iconiques et économiquement intelligentes en pensant le sur-mesure pour forcer le challenge et repousser nos limites, comme toujours.

Turning everyday rituals into signature objects 🛁For Diptyque new Bath & Body collection named Les Rituels de Soin, Serv...
01/10/2026

Turning everyday rituals into signature objects 🛁

For Diptyque new Bath & Body collection named Les Rituels de Soin, Servaire & Co reimagined essentials and introduced new objects, creating a coherent universe where function, sensoriality and the Maison’s iconic codes come together.

A ritual designed down to every detail.

📸 Diptyque

DOUBLE WIN! 🏆We’re proud to celebrate two wins at the 2026 Formes de Luxe Awards🥂 FRENCH BLOOM For French Bloom Alcohol-...
30/09/2026

DOUBLE WIN! 🏆

We’re proud to celebrate two wins at the 2026 Formes de Luxe Awards

🥂 FRENCH BLOOM
For French Bloom Alcohol-Free Sparkling , Servaire & Co designed the label and its artistic direction, translating the brand’s identity into an elegant and contemporary expression. Brought to life by Groupe Autajon, combining graphic precision, materiality and craftsmanship.

🕯️ GUERLAIN L’ART & LA MATIÈRE
For Guerlain , Servaire & Co redesigned the L’Art & La Matière candle collection, conceived as a series of sculptural objects where fragrance, form and light come together. Brought to life with the glassmaking expertise of Luigi Bormioli

Two projects. Two awards. One shared vision of luxury design.

A huge thank you to French Bloom, Groupe Autajon, Guerlain and Bormioli Luigi for their trust and collaboration and congratulations to all the teams behind these projects.

📸 R3V41R53

25 YEARS OF DESIGN, ONE WEEK OF CELEBRATION  💫Paris Design Week has come to an end, and what a special moment it has bee...
17/09/2026

25 YEARS OF DESIGN, ONE WEEK OF CELEBRATION 💫

Paris Design Week has come to an end, and what a special moment it has been for Servaire & Co.

With ICONS, we celebrated 25 years of design, creativity and collaboration through a selection of emblematic projects that have shaped our story and our vision over the years.

More than a retrospective, ICONS was a celebration of what continues to drive us every day: creating forms, experiences and identities designed to stand the test of time.

A heartfelt thank you to everyone who came to visit, celebrated with us and made this anniversary even more memorable. And, of course, to all the brands, partners and talents who have been part of this journey.

But ICONS doesn’t end here.

Over the coming weeks, we’ll continue to share the projects, stories and details behind some of our most iconic creations.

25 years behind us. Many more stories still to design.

Stay tuned 💌

📸 SAY WHO Media

12/09/2026

A closer look at ICONS ⭐️

25 years of ideas, identities and objects that have shaped Servaire & Co.
From first ideas to lasting icons, discover the projects that have marked the agency’s story.

ICONS is live until tomorrow

📅 September 10-13, 2026
📍 39 rue des Bourdonnais, 75001 Paris

Drawings by
Motion Design by


Don’t miss ICONS

11/09/2026

ICONS in details 👀

Lines, shapes, textures, gestures.

A closer look at the illustrations of behind ICONS, revealing fragments of 25 years of ideas and creation at Servaire & Co, discover the full pictures at our exhibition.

ICONS is open now

📅 September 10-13, 2026
📍 39 rue des Bourdonnais, 75001 Paris

Drawings by
Motion Design by


Paris Design Week opening night ✨A special evening celebrating 25 years of Servaire & Co, surrounded by friends, partner...
10/09/2026

Paris Design Week opening night ✨

A special evening celebrating 25 years of Servaire & Co, surrounded by friends, partners, collaborators and all those who have been part of the agency’s story.
A heartfelt thank you to everyone who joined us at the gallery, your presence made this moment truly special!

Come and discover the projects, ideas and creations that have shaped Servaire & Co over the past 25 years.

The exhibition continues until September 13th, with doors open daily from 11 am to 7 pm and a special nocturnal night until 8:30 on Saturday.

We look forward to welcoming you at ICONS.
📍 39 rue des Bourdonnais, 75001 Paris

📸 SAY WHO Media
Drawings by Frédéric Forest

designagency paris

08/09/2026

The sketch as a basis ✏️

Behind every product, there is a first line, an idea, a vision.

For ICONS, illustrations and finished objects come together to reveal the creative journey behind some of Servaire & Co’s defining projects as part of Paris Design Week 2026.

25 years of ideas brought to life.

ICONS opens this Thursday.
📅 September 10-13, 2026
📍 39 rue des Bourdonnais, 75001 Paris

Drawings by
Motion Design by


03/09/2026

ICONS by ✨

No better moment to celebrate 25 years of building brands than during Paris Design Week.

Through a selection of defining works, ICONS explores the ideas, identities and creative approaches that have become part of Servaire & Co’s story, projects built to stand the test of time.

Because icons aren’t made overnight. They’re built, detail by detail, project after project.

⏰Opening in one week, from Thursday 10th to Sunday 13th September

📍Happy to see you at:
39 Rue des Bourdonnais
75001, Paris

📷



03/09/2026

ICONS by SERVAIRE & CO ✨

No better moment to celebrate 25 years of building brands than during Paris Design Week.

Through a selection of defining works, ICONS explores the ideas, identities and creative approaches that have become part of Servaire & Co’s story, projects built to stand the test of time.

Because icons aren’t made overnight. They’re built, detail by detail, project after project.

⏰Opening in one week, from Thursday 10th to Sunday 13th September

📍Happy to see you at:
39 Rue des Bourdonnais
75001, Paris

📷 R3V41R53
Paris Design Week
MAISON&OBJET

Adresse

15 Passage De La Main D'or
Paris
75011

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