Servaire & Co

Name: Servaire & Co
Address: 15 passage de la main d'or, Paris, 75011, FR
Telephone: +33140533901

Page d'Accueil
France
Paris
Servaire & Co

We are a global art direction and creative agency. Servaire&Co, agence de direction artistique et de création.

We do graphic and product design, retail, strategy, communication and services (ex-Rpure Studio and Blue Factory). En plongeant au cœur des marques, nous révélons des histoires authentiques et nouvelles. Après 18 années d’expérience cumulée, nous fusionnons nos studios de création Rpure Studio et Blue Factory en Servaire&Co, une agence de direction artistique globale spécialiste de la stratégie, d

e l’identité, du design et de l’architecture commerciale. Nous sommes au service des marques pour leur apporter une réponse impactante et cohérente, véritable valeur ajoutée porteuse de sens. Au-delà d’une simple agence, Servaire&Co est avant tout une aventure à forte dimension humaine, l’addition d’une trentaine de salariés aux profils résolument différents, où influences et talents se croisent pour relever des challenges créatifs tout en fraîcheur et passion. Parce que nous faisons le pari de bousculer les règles, nous apportons des réponses iconiques et économiquement intelligentes en pensant le sur-mesure pour forcer le challenge et repousser nos limites, comme toujours.

05/08/2026

ICONS comes to Paris Design Week ✨

Servaire & Co is proud to present ICONS, an original exhibition celebrating the agency’s 25th anniversary as part of Paris Design Week 2026.

📅 September 9-13, 2026
📍 39 rue des Bourdonnais, 75001 Paris

Drawings by
Motion Design by

We look forward to welcoming you to ICONS.
See you in Paris!

08/07/2026

The Art of Diffusion 🫧

Designed and patented by Servaire & Co for Diptyque , the Sablier reinvents the home fragrance ritual through cold diffusion technology without heat or combustion. Its entirely mechanical diffusion system precisely controls the flow of the fragrance for a consistent and controlled release. A simple flip is all it takes to begin a ritual that is as intuitive as it is innovative.

At the intersection of design and technology, this object combines technical performance and elegance in a silhouette that has become iconic.

18/06/2026

Pleasure, undiluted 🥂

French Bloom Alcohol-Free Sparkling was born from a simple question: why should celebration require alcohol?

What followed was not a compromise, it was a new standard. Alcohol-free wine, noble, balanced, built with the same technical rigor as Champagne, for a generation that wants both pleasure and clarity.

Servaire & Co was invited to give this ambition a visual language equal to its scale. To refine the codes of a leader in a category still defining Itself, with the lightness and confidence the brand embodies.

At the heart of the design, a Pointillist-style label printed on perforated paper, as a direct reference to the dealcoholizing process.

An absence made visible. A technical constraint turned into the brand’s most distinctive signature.

Around it, a world of freshness, flowers, and effervescence. Cases treated as objects, not packaging. A coherent identity that places French Bloom exactly where it belongs : at the intersection of winemaking precision and contemporary elegance.

Clear-headed luxury. A new register, where the quality of the moment matters as much as what fills the glass.

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16/06/2026

An extension of Guerlain’s Art de Vivre, reimagined through design 🕯️

Servaire & Co has reimagined the House’s iconic candle collection, transforming its olfactory heritage into sculptural objects that blend fragrance, form, and light.

Each candle combines refined proportions, luxurious materials, and subtle finishes inspired by Guerlain’s timeless codes. The iconic octagonal silhouette is paired with brushed gold details and a color palette inspired by the six ingredients of the legendary Guerlinade: bergamot, rose, jasmine, iris, vanilla, and tonka bean.

Through color, pattern, and material, each container reveals its own olfactory identity and transforms raw materials into a visual language.

Refillable and customizable, the collection invites you to mix and match, allowing everyone to create a unique candle.

A design where fragrance takes shape and where Guerlain’s heritage continues to evolve through new lifestyle rituals.

📷

11/06/2026

A line. A sketch. An intuition ✏️

At Servaire & Co, every project begins on paper. Designers sketch with one hand, hold the reference in the other, constantly moving between the drawn and the real, testing proportions, adjusting volumes, refining shapes.

It is a simple process, and an essential one. Before any material decision, before any production, there is this moment: a hand, a pen, and an idea taking form.
The art of creating begins with a pencil.

📷 SERVAIRE & CO

10/06/2026

Black, met by colour 🌸

x . A limited-edition collaboration that bridges nearly four centuries of champagne-making excellence with one of contemporary art’s most iconic voices.

At the heart of the project, a bold structural choice: not a single gift box, but a triptych, for brut and rosé. Three distinct objects that, when positioned together, reconstruct Murakami’s original artwork in its fullest form. On shelf, a visual statement. In hand, a moment of personal choice. Each box complete on its own, yet part of a larger whole.

The graphic ex*****on follows the same ambition. Hot-stamping, varnishes, overprinting, embossing, layered with precision to honour the density and tactile energy of Murakami’s vibrant universe

And at the center of it all, Dom Pérignon’s iconic shield superimposed with Murakami’s signature floral emblem. Two symbols of mastery, overlaid in a single visual act. Not decoration, a statement.

📷
📷
©2025 Takashi Murakami/Kaikai Kiki Co., Ltd. ALL RIGHTS RESERVED
Drink responsibly. L’abus d’alcool est dangereux pour la santé. À consommer avec modération.

09/06/2026

Black, met by colour 🌸

x . A limited-edition collaboration that bridges nearly four centuries of champagne-making excellence with one of contemporary art’s most iconic voices.
At the heart of the project, a bold structural choice: not a single gift box, but a triptych, for brut and rosé. Three distinct objects that, when positioned together, reconstruct Murakami’s original artwork in its fullest form. On shelf, a visual statement. In hand, a moment of personal choice. Each box complete on its own, yet part of a larger whole.

The graphic ex*****on follows the same ambition. Hot-stamping, varnishes, overprinting, embossing, layered with precision to honour the density and tactile energy of Murakami’s vibrant universe
And at the center of it, Dom Pérignon’s iconic shield superimposed with Murakami’s signature floral emblem. Two symbols of mastery, overlaid in a single visual act. Not decoration, a statement.

📷

©2025 Takashi Murakami/Kaikai Kiki Co., Ltd. all rights reserved
Drink responsibly. L’abus d’alcool est dangereux pour la santé. À consommer avec modération.

09/06/2026

Le Culbuto, once again

We are proud to share that Servaire & Co has been honored at the VAND Design Award 2026, one of the most respected international design institutions, bringing together 140 jury members from 32 nations.

Le Culbuto has been awarded in the Product Design category, a recognition that reflects the poetry, precision, and playfulness at the heart of this project. A sculptural object that moves, balances, and invites, designed to be as much felt as seen.

Stimulskin Plus has also been shortlisted, acknowledging a design rooted in science and skin architecture, where the metallic exoskeleton symbolically and visually mirrors the skin’s natural matrix.

Two distinct visions. One shared commitment to meaningful and enduring design.

📷

29/05/2026

The right material, always

At Servaire & Co, research is at the heart of every creative process. Our teams engage in an ongoing process of research and exploration of the most relevant materials for each project.

Sourcing, testing, and challenging materials to find the ones that best serve each creative vision, glass, metal, paper, wood, ceramic or textile, nothing is taken for granted.
Every surface, every finish, every texture is considered as a carrier of meaning, our 3D printers are part of that journey, tools for testing, refining, and pushing ideas further before they reach production.

Our approach is driven by this conviction: the right material doesn’t just complete a design, it elevates it, it transforms a concept into something you can feel, something that resonates beyond the idea.

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28/05/2026

Crafting the new visual chapter of 🍊

Servaire & Co is proud to have shot the new lifestyle campaign for Grand Marnier, a visual translation of the Maison’s bold territory: the masters of the audacious combination.
From the Grand Margarita to the neat serve, from the on-the-rocks to the Grand Sidecar, each asset magnifies the iconic bottle and its unique liquid in aspirational on-trade settings. Spotlight lighting, sharp exposure, vibrant hues, sophistication with a twist, where Ribbon Red meets flourishes of Liqueur d’Orange.

This campaign was produced entirely in-house, within our Paris studio, from creative direction and set design to lighting and post-production. A space built to host ambitious productions end-to-end, where brands shape their visual universe alongside our teams, with the agility of an integrated workflow and the precision of a dedicated craft.

Drink responsibly.
L’abus d’alcool est dangereux pour la santé. À consommer avec modération.

📷

Adresse

15 Passage De La Main D'or
Paris
75011

Téléphone

+33140533901

Site Web

https://www.servaireandco.com/

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