Petite Planet Marketing

25/10/2017

Adopting a strategy of thought leadership is a short term investment in time and budget that, if well executed, can lead to long term results. Nevertheless, this article points out that "the value of thought leadership continues to be seriously underestimated by marketers, particularly when it comes to its impact further down the funnel."

29/09/2017

https://www.standard.co.uk/business/french-overtakes-british-as-top-tech-investors-amid-brexit-frets-a3641121.html?amp

Investors have ploughed more money into French technology funds than their UK rivals this year, a report revealed today. French venture capital funds have raised €2.7 billion (£2.4 billion) from investors so far this year, compared with €2.3 billion in the UK, the first time France has raised more v...

11/08/2017

Theses 17 European cities offer a perfect balance of innovation, inspiration and inclusivity.

02/08/2017

“Older workers possess deep work experience and expertise as well as extensive institutional knowledge and professional networks.” Let’s not let anything go to waste!

Companies can thrive without shunning employees of a certain age. Here’s how.

31/07/2017

By women entrepreneurs. For women entrepreneurs.

31/07/2017

An oldie but a goodie.

Top-down and on-message is way off. The new direction of content creation–not to mention employee enthusiasm–is collaborative, inclusive conversation. Here’s 5 ways to get everybody talking.

28/07/2017

“Il est temps que nous arrêtions de penser à cette tranche démographique comme un poids et que nous la reconnaissions plutôt comme un atout et que nous travaillions à faire tomber les barrières pour libérer le potentiel de cette force. Il est impératif pour les gouvernements de créer une structure innovante et inter-institutions pour rassembler les ressources, catalyser la pensée stratégique, prioriser une nouvelle politique et créer des recherches concrètes pour faire progresser ce mouvement.”

21/07/2017

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here’s a better idea.

03/07/2017

What exactly is the Hub Bpifrance? Directrice Cecile Brosset breaks it down (in French).

Depuis deux ans, ce sont 42 start-up qui ont été accélérées et 60 grands groupes accompagnés par le Hub Bpifrance.

01/07/2017

A.T. Kearney’s latest analysis takes a look at the world’s most influential cities as well as those that are likely to become more important on the global stage.

07/06/2017

2017 Internet Trends Report | Kleiner Perkins Caufield Byers

15/02/2017

The European Union has agreed a trade deal with Canada that could be worth €72 billion. Negotiated for nearly five years and four months, the Comprehensive Economic and Trade Agreement (CETA) with Canada was overwhelmingly voted in by the European Parliament. In 2015 EU-Canada trade accounted for mo...