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The Chinese Pulse

The first consulting agency dedicated to contemporary China Instagram:

http://thechinesepulse.com/

We bring a fresh, young and trendy decyphering of contemporary China for fashion, beauty, luxury, lifestyle and tourism companies.

27/02/2026

Korea Fresh Insight 🇰🇷 | 8 K-Beauty Trends Shaping 2026

For 2026, CJ Olive Young selected “FULLMOON” as the keyword to reflect 8 evolving beauty consumer behaviors. FULLMOON represents wholeness and balance, showing the current shift in consumer attitudes toward emotional well-being, physical recovery, and long-term health.  1/ Feel-Good Wellness. New emerging superfood supplement brand takes inspiration from “easy” + “routine”.

2/ Unwind to Win. BETTER REST functional beverage features plant-based melatonin designed to aid relaxation and sleep.

3/ Lifestyle Shift (Climate). .official cooling products are must-have to get fast recovery from heat.

27/02/2026

China Fresh Insight 🐎 ✨ | CNY 2026: The Horse as An Emotional Symbol

2026 marks the Year of the Horse in the Chinese zodiac: an animal rich in symbolism, often associated with ambition, success, and upward momentum. This makes the Horse Year particularly fertile ground for brands: increasingly using the horse as an emotional mirror, projecting values, lifestyles, and personal aspirations onto their CNY storytelling.  1/the photo of captures “the happy pony in the inner heart,” portraying a child and pony bathed in gentle morning light. The campaign reframes the horse not as a status emblem, but as a metaphor for simple happiness and emotional ease.  2/the photo of connects the Year of the Horse to Mongolian nomadic rituals, collaborating with perfumer Jasmine Liu to translate festive abundance into an olfactory journey rooted in land, heritage, and cultural memory. 
3/the photo of draws from Tang Dynasty poetry to highlight the youthful, free spirit of galloping — celebrating curiosity and protecting innocence rather than projecting ambition.

24/02/2026

新年快乐，开工大吉！
HAPPY CHINESE NEW YEAR & GOOD LUCK IN START

Photo of (1901-1966) was a trailblazing French-Chinese modern artist who fused the elegance of traditional Chinese ink painting with the freedom of Western modernism. His work is known for its simplicity, poetic calm, and quietly confident spirit.

Featuring Sanyu‘s horse painting as a tribute to his artistic legacy. The gentle, composed horse reflects grace and inner resilience, carrying hopes for a smoother journey, steady progress, and a better year ahead.

13/06/2025

Emerging Chinese female Artists – Chapter 3
Qin Fanqi: Honors Women‘s Stories Musician

Fanqi Qin is a musician from Sichuan province,China. Her music blends soft electronic sounds with folk music elements. She writes songs that reflect the female experience, touching on identity, emotions, body and family. Recently, in her second album Feather Sword, Fanqi Qin captures the strength and vulnerability of women’s lives, drawing from her mother’s influence and shared female experiences to explore how women navigate love, pain, and self-discovery

1,2,3/ the concept photo of second album Feather Sword 4 /the MV moments of Feather Sword
The MV of Feather Sword in the bio.

11/06/2025

Emerging Chinese female Artists – Chapter 2
Rebecca Wu: Dreamcore Style Painting

Rebecca Wu , the painter was born in 1998 in China. Her works are calm and intimate, often painted in female perspective that reflect quiet moments from childhood, often echoing a dreamlike atmosphere. She focuses on small everyday details, such as a shadow behind a curtain, her grandmother’s earrings or her mother’s hand wrapping wontons, and turns them into scenes full of emotion and care. Through these images, she captures the warmth and sadness of familiar things slowly fading away.

1,3,4/ the photo by Rebecca Wu painting about her childhood 2 /the photo of Rebecca Wu

09/06/2025

Emerging Chinese Artists – Chapter 1
LI JUN: Feminine Emotion In Daily Objects

Li Jun , born in 1994 in Changsha, China, is a contemporary Chinese artist whose work focuses on the female perspective and cultural structures. She often uses soft, gentle colors create spaces that are intimate and full of conflict.By placing everyday objects, such as eggs, high heels, gloves and snails into unexpected combinations, she explores the complex feelings of being pulled, watched and defined within the experience of being a woman.

1,3,4,5/ the photo of Li Jun’s artworks on feminine themes 2 /the photo of Li Jun

28/05/2025

China Fresh Insight 💡！Tan Suan: Louis Vuitton’s Spring With China Gen Z Vibes

In China, with Gen Z’s growing spending power and strong reliance on social media and KOLs, young influencers are increasingly chosen as brand ambassadors.

On April 11,Chinese fashion KOL appeared spring campaign as the only Asian Gen Z representative, recognized for her bold use of color and playful, boyish style.She quickly gained attention through outfit changes while biking and during fashion week. Her style blends Y2K, street culture, and luxury, breaking traditional style rules. Her unique style and creative visual effects make her a prominent voice, helping luxury brands attract young and fashionable audiences.

1,2/picture by showcased new spring collection; 3/picture by her fashion week look; 4/picture by featured in ; 5,6/picture by her outfit with boyish and colorful style

19/05/2025

Cantonese Old Money Rap🎵

is a rapper from Guangdong,China. His songs “Smooth Fortune(八方来财)” gained over a million monthly listeners on Spotify.

Known for his “Cantonese Old Money” style, his lyrics include feng shui（风水）, which is a traditional Chinese philosophy about good fortune, luxury homes, designer watches,and Cantonese street culture.The track also has some Memphis rap style. It’s a rough, low-sound type of rap with strong beats and street feel.

Many listeners even regard it as a musical blessing for prosperity. It has become one of the defining voices in Cantonese rap.

1/picture by the cover of “Smooth Fortune(八方来财)” album; 2/picture by MV about traditional Cantonese blessing rituals；3/picture by album reflected retro Cantonese streets；4/picture by the cover of other album called Acoustic

12/05/2025

Lulicore: A Playful Color Game🎨

Recently, XHS released the spring fashion outfit Lulicore. This trend is inspired by french canelé (ke lu li in chinese) pastries, playing brown colors with pasteltones of pink, blue, yellow, and green, etc. has been viewed more than 514.7 million times on xhs, dominated early spring fashion trend on the platform.

1/picture by xhs kol @44 2/ picture by April issue from ss collection with Chinese actress
3/picture by Chinese clothing brand interpreted the Lulicore style with new products 4/picture by green Lulicore-style labubu

30/04/2025

China Fresh Insight 🌟！Whitening For Sensitive Skin: China’s Next Beauty Trend

Discover our latest article in Jing Daily about new whitening solutions are emerging for sensitive skin.

Chinese skincare brand , known for its pearl-derived brightening, is leading with its second-generation “Soothing Whitening Essence”.
German dermocosmetic brand follows with the “Spotless Brightening Pro Aesthetic Crystal Booster Serum”.
Botanical brand offers a full whitening line powered by “YangBaiYing (氧白因)”. Together, they are redefining whitening standards in China.

The article link is in the bio.

25/04/2025

Webinar invitation 💌 : China Consumers Now & Cultural lifestyle shifts

Amid global economic shifts and a following a noticeable slowdown in consumption, many brands have taken a step back from China. But the reality? 🇨🇳 China remains one of the most crucial—and complex—consumer markets in the world.

At The Chinese Pulse, we’ve been tracking the latest shifts in consumers‘ mindset and cultural lifestyle and we’ll share some key insights in our upcoming webinar.

Date & timing : 29th of April 2025 / 12pm-12:45pm CET
Join us and register here : http://bit.ly/4irwAGd

pic : Wallpaper China June 2024, photo by Ziqian

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