adopt by armstrong

09/01/2018

Les réseaux sociaux plus indispensables que jamais pour le consommateur, tout au long de son parcours d'achat et bien au-delà : 63% d'internautes FR ont utilisé Facebook Messenger pour contacter une marque. Via : https://lnkd.in/eZrTb4T

08/11/2017

47.7% of respondents had made their most recent purchase on Facebook, far more than on any other platform; Nearly one-third of respondents said FB had an impact on their purchases; fashion & apparel ranked top of product categories for social commerce purchases -- Figures that would be even higher if the survey could take into account FB's potential along the consumer path, instead of last-click only.

New research shows Facebook is the foremost social network for social commerce, as measured by last click. But a more nuanced picture emerges when marketers use multitouch attribution.

09/10/2017

Last week, armstrong 's President, Pierre Laromiguiere, attended the Facebook Global Partner Summit 2017, and shared his thoughts on the fastest growing trend for 2018: short-format video Ads >>

"A few weeks ago I shared an article about 6 seconds videos and how they're are reshaping the advertising world now.
Big up to Vine and its persistent community.
Too bad Twitter couldn't keep up...

YouTube is making a bold move in that direction with bumper ads.
Facebook is clearly pushing towards short form based on data and behavioral analysis.

I am definitely pushing for the 6sec format as you can really tell a compelling story about your brand in that format and make sure you fully engage audiences instead of the current 25-50% viewability which is nonsense to most of us."

22/06/2017

Notre campagne pour Direct Energie parue sur le e-mag Interactions Digitales. Check it out! http://www.interactions-digitales.com/direct-energie-fait-decoller-ses-performances-facebook-avec-adopt-by-armstrong/

Adopt by armstrong, la nouvelle plateforme martech, fait décoller les performances Facebook d’un acteur majeur de l’énergie

12/06/2017

Adopt by armstrong sélectionné par la r***e Marketing dans les "200 solutions pour un marketing fresh". L'article identifie Adopt comme l'outil Facebook qui aide les marques à adresser "le bon message à la bonne personne".

27/04/2017

"...on YouTube, you’re buying reach, not clicks. Brands looking to drive conversions to sales through clicks, such as e-commerce companies, are likely to do better where users are more inclined to post and share content, like on Facebook." http://uk.businessinsider.com/people-dont-trust-youtube-but-they-cant-look-away-2017-4?r=UK&IR=T

There’s no question that YouTube is under...

30/03/2017

"Digital ad investment in France will rise due to increased spending on ads destined for social media, digital video and mobile devices [...] Google is the leading player, but most brands are also strongly committed to activity on Facebook [...] Rapid expansion of ecommerce is helping to fuel search spending, while the boom in video viewing has a greater influence on display.
https://www.emarketer.com/Article/More-than-Quarter-of-Ad-Spend-France-Devoted-Digital/1015411?utm_content=bufferd21f2&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

Marketers in France will devote more than a quarter of ad spending to digital efforts this year, with digital investment rising 5.2%, according to eMarketer’s latest forecast of ad spending.

21/03/2017

Spending quality time with Facebook's marketing gurus

23/01/2017

Whether on mobile on desktop, among Millenials or GenX, Facebook remains the ultimate social media king. https://www.emarketer.com/corporate/coverage/be-prepared-facebook?ECID=SOC1001&utm_content=buffer38b2d&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer