Upside Creative Solutions

Upside Creative Solutions Notre mission est d’accompagner les marques du secteur du luxe, de la cosmétique et des spiritueu

11/06/2026

For the Rénergie coffret by , the creative direction was built around a simple idea: translating the codes of aesthetic surgery into a packaging experience.

The case draws inspiration from the medical world through metallic paper, integrated tools (scissors and spatula), and a wire-cutting system designed to release the cream jar. A mechanism imagined to turn the opening into a true experience.

The technical challenge also lay in securing the product through these tensioned wires, while integrating a metallic closing system combined with cardboard construction.

On the exterior, a contrast of matte and glossy finishes enhances the visual impact, with a logo treated in gloss.

The coffret was also designed for reuse thanks to a removable insert. A project developed in collaboration with on the creative direction.

10/06/2026

This summer, is transforming the Hôtel in Cap d’Antibes into an immersive brand experience. ☀️

The House’s iconic Check is reinterpreted everywhere: beach club, jetty, elevator, bar, furniture, even ice creams… Every touchpoint becomes a direct extension of the Burberry universe.

This type of activation reflects a clear evolution in luxury: desirability is no longer driven solely by the product itself, but by a brand’s ability to create memorable physical experiences designed to be lived, photographed and shared.

Packaging now follows the same logic : creating an experience fully aligned with the brand universe, far beyond its primary function.

05/06/2026

A stand is built the same way as a packaging project : every detail matters.

Meetings, sketches, 3D projections, furniture testing… everything was carefully developed to create a space aligned with our universe and the way we design packaging.

We look forward to welcoming you on June 10th and 11th at in Munich📍 Hall 4 Stand B21.

These kinds of packaging projects need to be seen in real life to fully understand the level of detail. 👀Scooping textur...
03/06/2026

These kinds of packaging projects need to be seen in real life to fully understand the level of detail. 👀

Scooping textures, custom trunk structures, cut-through opening systems… We will showcase several of our packaging creations on June 10th and 11th at in Munich. 🇩🇪

A great opportunity to discover the materials, opening mechanics and technical choices behind each project.

And most importantly, to experience everything that cannot fully be seen on screen : volumes, finishes, interactions and construction details.

Fleur de Lait by , Wanted Eau de Parfum by , Rénergie by … and many more projects to discover at our booth.

Join us in our stand 📍 Hall 4 Stand B21.

Join us on June 10th and 11th at in Munich 📍 Hall 4 Stand B21 🇩🇪We will be showcasing several of our packaging creatio...
27/05/2026

Join us on June 10th and 11th at in Munich 📍 Hall 4 Stand B21 🇩🇪

We will be showcasing several of our packaging creations developed for the fragrance, skincare and luxury industries.

Among them: the Fleur de Lait influencer box for , designed as a multi-sensory experience inspired by the freshness and iced universe of the fragrance.

A great opportunity to discuss your projects, our development process and current luxury packaging challenges.

26/05/2026

challenged us to develop a multi-sensory influencer box for the launch of Fleur de Lait by

The idea ? Recreate the freshness of a summer day and the iced universe of the fragrance through every detail of the box. 🍦

That Miu Miu blue ?
Successfully adapted across different materials with no colour variation: outer box, metal ice bucket, accessories. ✅

And that “milky” texture made to be scooped ?
Several tests were needed to achieve the right whiteness, texture and tactile feel… and yes, we even had time to make a few scoops of ice cream. The goal : make people want to dive the spoon into it like a real ice cream tub. ✅

And those details ?
The scented lid ? ✅
The Miu Miu fabric label ? ✅
The product insert ? ✅
The metal spoon and ice blue bucket ? ✅

Not to mention the ice bag and all the removable elements integrated into the box.

A project developed with , distributed across more than 19 destinations worldwide.

Challenges completed in 4 months. What do you think? 👀

21/05/2026

dévoile Égérie Phase Lune Fleur de Printemps, une édition limitée de 100 pièces où chaque détail participe à l’expérience de l’objet.

Bracelet peint à la main, cadran en nacre, sertissage, phase de lune travaillée comme un élément décoratif : la montre met en avant le niveau de précision des métiers d’art et le temps nécessaire à leur exécution.

Dans le luxe, ce sont souvent ces détails de finition qui créent la différence. Ceux que l’on ne remarque pas immédiatement, mais qui influencent la perception de qualité dès la prise en main.

Une exigence que l’on retrouve aussi dans le packaging : choix des matières, précision des assemblages, qualité d’exécution.

Un projet packaging ne se joue pas uniquement au moment de la production.Tout se construit en amont. Anticiper la faisab...
18/05/2026

Un projet packaging ne se joue pas uniquement au moment de la production.

Tout se construit en amont. Anticiper la faisabilité technique, vérifier et retravailler les fichiers, projeter rapidement en 3D pour valider les intentions. Chaque étape permet d’absorber la complexité avant qu’elle ne devienne un risque.

Le travail passe aussi par la gestion des contraintes réelles : délais, choix matières, capacités de production. Puis par la maquette, indispensable pour valider volumes, montage et usage.

Nous explorons toujours des pistes créatives, testons des papiers, affinons des constructions.

Une approche complète et éco-responsable pour sécuriser le projet du concept à la réalisation.

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