The Proper Agency

14/02/2022

We are proud to announce the launch of the new logo as part of the ongoing evolution of our brand. The Proper Agency ® has grown and evolved over the last 8 years and now it is time for a change. We have altered our logo to go beyond, to go Meta, to reflect who we are today and to symbolize our dynamic future, metaverse-ready.

Basically, the new logo was designed in collaboration with .2.matter and crystalizes the acronym “TPA” as the company’s most popular identification label. Also, the new design of the outside squircle frame is meant to improve the readability of the full name of the company.

The logo is no longer only static but comes to life in several dimensions which represents the multidimensionality of the agency.

11/11/2021

AR Virtual Photography 🖥

c/o for in Partneship with Cella.

11/11/2021

AR Experience developped in Partnership with Canadian Based Company Cella for c/o . The activation allows the customer to interact with the sneakers online & offline. This is another step towards the Metaverse.

11/11/2021

Art Direction — Propergate Magazine ©
2021 c/o 💙

Interview by Jessica Baker,
Articles by Katie Robinson

25/09/2021

May 2019 — Cover Adweek — Magazine
“ Stronger Together “

13/09/2021

Advertorial —
Very Proper.

Photography | Carolyne Teston
Art Direction | The Proper Agency ™

13/09/2021

Art Direction — Coffee Table Book
Drip Sustainably c/o The Proper Label

More details coming soon.
Properganda Publishing Inc, © 2021.

12/09/2021

revealed alongside as faces of the new Mango “Family” Fall Winter 2021 2022 campaign.

09/09/2021

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Features in the Entrepreneur book c/o c/o . ✨🕊♻️

08/09/2021

Proper Baby Blue. ✨🌊♻️🕊

08/09/2021

Proper on the chest. ✨♻️🕊

08/09/2021