24/10/2025
This summer, we launched the new online shop for , a brand that has carved a distinctive space within and beyond the world of jewellery. Its pieces are defined by a strong aesthetic and a unique approach to how they are worn.
To translates Panconesi’s craftsmanship and ethos, the website establishes a strong visual language. Full-bleed compositions, showcasing the variety of pieces & collections and the incredible imagery that the brand puts forth. The design merges storytelling with structure, where visual rhythm, texture, and narrative become tools for discovery and cross-selling, while negative overlays and interactive cues subtly choreograph navigation. A precise yet sensorial interface, balancing clarity, tension, and motion in equal measure.
Thanks to the team &
Global Srategy & Management
Full Shopify custom build
Design and Art Direction
🔗 marcopanconesi.com