Mobext

19/02/2018

80% of the 1,011 US adults Adobe surveyed in December 2017 said that, if a piece of content takes too long to load, they will either stop viewing it altogether or switch to a different device, according to eMarketer. http://ow.ly/FrX430irQeG

16/02/2018

Over 90% of digital video viewers in the UK regularly get their video watching fix from YouTube, with 40.4m (60% of people) in the UK watching a video on the platform at least once a month. Mobile Marketing cites a study from eMarketer, expecting over 66% of the UK population to watch some form of digital video in 2018, with 64.3% of these viewers viewing content via a mobile device! http://ow.ly/ULqy30irjLQ

15/02/2018

In 2017, retail ecommerce sales worldwide reached $2.304 trillion, a 24.8% increase over the previous year, according to eMarketer. Mobile played a huge part, as mcommerce sales totaled $1.357 trillion, making up 58.9% of digital sales, compared to 40.2% in 2015! http://ow.ly/1aV730ioUaK

14/02/2018

UK mobile ad spend surpasses TV for the first time! About 25% of ad spending in the UK went to mobile platforms in Q3 2017, as mobile ad spend surged 31% to £1.3 billion from a year earlier, according to a report by Warc, also predicting a 2.8% gain for UK advertising spending in 2018. Learn more about the study with Mobile Marketer: http://ow.ly/TWpo30inpLU

13/02/2018

In 2018, local ads on mobile devices sold by pure-play mobile providers will hit $19 billion, with traditional media players selling another $3.1 billion in mobile ads, according to a new forecast from BIA/Kelsey, relayed by MediaPost. “Mobile has become a preferred platform for the advertising dollar because of its ability to capture audiences of all ages based precisely on where they are and what they are doing, at any given moment,” according to Mark Fratrik, chief economist and SVP at BIA/Kelsey. Based on that report, the “mobile/social” category will therefore become the third-largest local ad platform in 2018.

A new forecast says local ads on mobile devices sold by pure-play mobile providers will hit $19 billion. Traditional media players will sell another $3.1 billion in mobile ads in 2018, BIA/Kelsey predicts.

12/02/2018

78.4% of digital video viewers will use their mobile phones to watch streamed content in 2018, with nearly a quarter of the world’s population watching at least one video over a mobile phone this year, according to Mobile Marketing, citing an eMarketer study. http://ow.ly/fs4k30ij7JS

09/02/2018

A study by Wyzowl found that Google & Facebook are considered the first- and second-most effective video platforms for marketing. 78.8% of marketers surveyed find YouTube an effective video platform for marketing, followed by Facebook with 58.5%, and Webinar with 37.9%. Instagram, LinkedIn and Twitter are following just behind, while Snapchat remains far behind, with 88.6% of marketers surveyed stating they have never used this platform. Learn more about the study with eMarketer. http://ow.ly/1go430ihCiv

08/02/2018

The fourth quarter of 2017 was a record breaking quarter for apps download, with 27 million downloads across iOS and Google Play globally. A study from App Annie found that consumer spend exceeded $17 billion worldwide in the last quarter, representing a year-on-year increase of 20% over the same period in 2016. http://ow.ly/YxsG30igesi

07/02/2018

The fourth quarter of 2017 was a record breaking quarter for apps download, with 27 million downloads across iOS and Google Play globally. A study from App Annie found that consumer spend exceeded $17 billion worldwide in the last quarter, representing a year-on-year increase of 20% over the same period in 2016. http://ow.ly/BguF30ieJgg

06/02/2018

U.S. consumer spending in the top 10 subscription video-on-demand (SVOD) apps surged 77% to $781 million last year from 2016, according to Mobile Marketer, citing a study by Sensor Tower. The growth was led by Netflix, which saw its spending on SVOD apps rise by 113% from a year earlier, reaching more than $290 million. http://ow.ly/QyLh30id4kJ

05/02/2018

A Forrester study found that mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022! According to MediaPost, U.S. mobile search users are forecast to grow to 242.8 million in 2022 from 204.4 million last year.

Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022.

01/02/2018

App spending has doubled in 2 years, reaching $86 billion in 2017, according to a study by App Annie. Mobile Marketer reports that the number of downloads last year jumped 60% from 2015 to more than 175 billion, as the average smartphone user has 80 apps on their phone, using forty of them in a month. App Annie projects that consumer spending will rise to 30%, reaching more than $110 billion in 2018 from a year earlier! http://ow.ly/HAYC30i7ctE