13/03/2026
Have you noticed random profiles commenting “send this post” under Instagram posts?
it’s not genuine interest!
It’s part of a common growth tactic used by bots or semi-automated accounts.
Some accounts use automation tools to comment the same phrases (“send this”, “dm this”, “feature this”) on hundreds or even thousands of posts found through hashtags or recent uploads. The goal is simple: get the creator to start a DM conversation first.
Once you message them, they might try to sell you a paid promotion, ask for the original content file, collect content to repost later, or sometimes not reply at all. Many accounts rely on volume rather than real interaction.
Another reason for these comments is visibility. When someone comments on your post, their profile becomes visible to everyone reading the comments. If they leave thousands of comments a day, even a small percentage of curious profile clicks can bring them followers or potential customers.
Some accounts use this tactic for content harvesting. Instead of creating content themselves, they try to get creators to send posts directly in DMs so they can repost them later, usually without proper credit.
Because commenting can be automated and done at scale, the risk for these accounts is very low. Even if most creators ignore the comment, a small number of replies can still make the strategy worthwhile.