22/01/2016
In a new world of microconsulting, microfinance, micromarketing, micro targeting, micromoments and micromavens, think “micro solutions” with positive “macro impacts” on their activities is a new way of development for small companies and organizations.
Currently, most of these companies don’t have access to traditional consulting services or communication agencies because they don’t have the budget or internal staff to put in place a new five year strategy or a communication program.
This is particularly true for microenterprise defines in the EU as those that those which have fewer than 10 employees (95% of companies in France, 92% in Europe)
The goal of the Eurekness program is to make small companies more efficient and effective and assist them in accessing digital solutions and associated training to optimize their use. We highlight business challenges and most pressing pain points that small companies and organizations cop with and simply connect companies’ marketing and communication strategies with the appropriate micro digital solutions that address those challenges. This will help companies to gain more familiarity with the appropriate digital solutions to move their performance forward.
