Fifth Ring

Name: Fifth Ring
Address: St Mary's Court, 47-49 Huntly Street, Aberdeen, AB101TH, GB
Telephone: +441224626288

We blend the best of art and science to enable clients to identify and own their chosen market spaces

Fifth Ring is an international integrated B2B communications agency specialising in the energy industry. Since our formation in 1991 we’ve dedicated ourselves to delivering strategic, joined-up communications and creating unique and powerful brands amalgamating five key disciplines:

Business Positioning (Strategy)
Design
Digital Media
Public Relations
Advertising

We’re passionate about working i

n different business arenas, but the energy industry is where we live and breathe. We pride ourselves on being the leading communications firm in the sector and we’re committed to serving every major energy hub in the world. With offices in North America, South America, Europe, Middle East and Asia Pacific and BBN partner offices located worldwide, we can always deliver expert global service at a truly local level. For well thought-out ideas, creative ex*****on and enduring results worth measuring, choose Fifth Ring as your marketing communications partner. We create and revitalise brands for the modern business world and improve bottom lines.

24/11/2025

A standout evening for our Fifth Ring Americas team at the 2025 HBMA Lantern Awards in Houston. Isabella Brunetti, Sally Lechin and Joy Xhindole represented us on stage, bringing home an impressive set of honors that reflect the strength and ambition of our global work.

The team accepted three Lantern Awards and three Awards of Excellence, celebrating high-quality work across brand, strategy, digital and our collaborations with Phillips 66 and Bristow Group. These wins demonstrate the impact of our approach and the consistency of results delivered across regions.

A major highlight was the recognition for Predictive Revenue, our strategy-led program designed to help clients identify Business Qualified Leads (BQLs). The initiative brings together data insight, ABM and clear storytelling to give organizations a more accurate and commercially meaningful path to pipeline generation.

Huge congratulations to the Americas team for representing Fifth Ring with energy and pride and thank you to our clients for trusting us to deliver work that moves their businesses forward.

https://hubs.li/Q03VBGRk0

09/12/2024

We are all extremely proud to share that our colleague Ian Ord has been commissioned as a Deputy Lieutenant for the City of Aberdeen. This prestigious appointment recognises Ian’s dedication to community and service, marking a significant honour in his life and career.

Ian joins a remarkable group of new Deputy Lieutenants, including Graeme Kinghorn, Myles Edwards, Morven Mackenzie, Rita Stephen, and Dr Hector Williams. Together, with existing DLs, they will support the Lord-Lieutenant, Lord Provost of Aberdeen, Dr David Cameron in carrying the great work of the Lieutenancy and promoting the City of Aberdeen.

Reflecting on this honour, Ian shared, “I am humbled and excited and looking forward to serving alongside my fellow Deputy Lieutenants and contributing to the civic life of our great city.”

What an achievement - congratulations, Ian.

02/07/2024

We wrapped up two weeks of training sessions at the Asia office in Singapore with our Group Director of Strategy, Steven Milne to launch the Own the Space campaign in the region.

We are in the season of change to elevate the offerings in Asia. Click on the link to find out what Own the Space means for your business: https://hubs.li/Q02D_fD-0

10/11/2022

We have big plans for the future, and there's no better way to keep up with what we're doing than to follow us on our other social media accounts.

For industry updates, company news and announcements, information about our services, and other fun stuff, follow us on LinkedIn.

For employee insights, office activities, and other fun and creative content, check out our Instagram.

For updates on our blogs, client work, events, and more, follow us on Twitter.

Don't miss out on what we're doing; follow our other socials.

For more contact information, visit our website:
https://www.fifthring.com/contact

23/09/2022

Who was Miyamoto Musashi? Well, he was the greatest swordsman ever to live. But how did he become the greatest? Through mastery of strategy and discipline.

Musashi’s book, the Book of Five Rings, gives insight into how to master your craft and learn the “way” of strategy. His book focuses on sword fighting, but his philosophy can be applied to any personal or professional aspect of life.

The essence of our brand is based on the modern-day telling of Musashi’s book. Everything we do - our brand identity and day-to-day operations are all shaped around his approach.

The first ring in Musashi’s book represents the ground. This ring emphasizes the importance of learning practical skills to help develop an understanding of strategy. The samurai must be grounded and follow the fundamentals of the “way”; know your craft, use your tools well, and be flexible, patient, and disciplined. But that’s not all. There are still four rings left…

Take a page from Musashi's book and learn more about us here:
https://www.fifthring.com/about-us

09/08/2022

Our FifthRing Singapore office is out celebrating National Singapore Day today. For those of you who are celebrating with them, we wish you a wonderful and magical holiday! 🇸🇬

27/06/2022

Why is confident marketing important for your business?

Because customers can spot confidence from a mile off. And they like it.

A display of confidence connected to accuracy in what you're saying generates a customer reaction.

Take the Google Maps pin. It's absolute and bold. Customers therefore trust it. It's not a shrug and a vague 'up this road I think'.

It's not hedged on where you would like the nearest Burger King to be.

It shows with total confidence and unambiguous accuracy that something is happening right here.

We can set your marketing on the right path.

Contact us here: https://hubs.li/Q01fCJH40

24/06/2022

With exhibitions, it can be about playing the long game.

The exhibition calendar was heavily impacted during the pandemic, but as the business world returns to activity, exhibitions are proving a welcome way for people to meet up face to face once again.

Take the recent OTC energy industry exhibition and conference in Houston, attended by our Head of Media Relations, Andy Groundwater.

Lots of business was done at the show. But Andy found that even if deals weren’t signed, sealed and delivered during the week, the opportunity to connect with people strengthened relations and will likely reap rewards in the months ahead.

The right people were in the right place. This meant an array of conversations that would take months to line up in teams calls were packed into a few days.

Read Andy’s full OTC insights here: https://hubs.li/Q01ftxJR0

20/06/2022

Is your marketing dog tired or the cat’s pajamas?
Marketing with confidence isn’t about being all things to all people.

It’s about having the ruthless confidence of being one thing to one person, particularly when it comes to B2B.

Unfortunately, too many businesses try to be too many things.

It’s like a dog trying to be a cat. Or the other way around.

Be confident with who you are.

Recognize the commercial value of taking a position. Have confidence in the competitive space you operate. Don’t pussyfoot around.

Find out how you can become the top dog (or cat) in your market.

Read more here: https://hubs.li/Q01d-yzq0

13/06/2022

How to be confident about marketing your business...

Marketing your business has never been more challenging.

While the focus continues to be on segmenting audiences, assessing the commercial value of these segments, and targeting the ones most likely to be valuable, there are lots of options for sending messages.

You have to make choices, especially about how to position yourself in this array of options.

How do you do that?

Let’s start with the word ‘positioning’. It can be confusing, which makes it kind of useless.

So, let’s redefine ‘positioning’ as ‘confidence’.

Want to know more about confident marketing?

Read the full blog from Peter Lyall, our Group Director, Strategy, here: https://hubs.li/Q01dqXVX0

09/06/2022

After completing their debut racing season, the new Scottish-based Elite Development Team - The Alba Road Team, has pulled off an incredible 4th position in their first tour series and are set to compete in the British Road Championships in Dumfries later this month.

Read more about their success here ➡️ https://hubs.li/Q01dbxnj0

Address

St Mary's Court, 47-49 Huntly Street
Aberdeen
AB101TH

Telephone

+441224626288

Website

https://www.fifthring.com/

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Our Story

Fifth Ring is an international integrated B2B communications agency with specialist knowledge of the energy, property, financial services, software, healthcare, education and marine engineering industries.

Since our formation in 1991 we’ve dedicated ourselves to delivering strategic, joined-up communications and creating unique and powerful brands amalgamating five key disciplines:

Business Positioning (Strategy)

Design