15/05/2026
In 2026, customers are more sceptical than ever. Trust signals are what convince them to choose YOU.
The trust signals that actually work:
⭐ Real customer testimonials (with names and photos)
⭐ Genuine star ratings (Google, Trustpilot)
⭐ Industry certifications and qualifications
⭐ Years in business or 'established 20XX'
⭐ Visible contact info and location
⭐ Real team photos (not stock)
⭐ Recent case studies with measurable results
⭐ Press mentions or awards
⭐ Trade body memberships
⭐ Insurance and accreditation badges
Don't have these? Add them. Have them but they're hidden? Move them up.
Trust converts. Lack of trust loses customers.
🔗 Link in bio.