Auburn & Charles

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Auburn & Charles

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We specialise in branding and events for pet and animal brands. From strategy to execution, we help your brand connect authentically with your audience.

Professional. Creative. Approachable. 🐾

03/09/2026

Your logo isn't your brand. Most brands get this wrong 🐾

A logo is visual. It can be updated, refreshed, completely redesigned. It's a mark, important, but replaceable.

A legacy is experiential. It's built through consistent choices over time. It's what people say about you when you're not listening. It's the feeling they have when they choose you. It's why they pay premium. It's why they recommend you.

We build legacies, not just logos. Through consistent design, authentic storytelling, and every touchpoint. A logo gets updated. A legacy compounds forever.

That's what we build for our clients.

Ready to build something that lasts longer than a logo refresh? Drop us a message 🐾

27/08/2026

One product. Four completely different brands. wipe to see how a strategic approach can transform your horse rug into a game-changer → 🐴

Same rug. Same specs. Four completely different buyers.

Generic → safe navy, zero personality, blends into every rug on the shelf

Professional Competition → matte black, technical trim, spec-sheet copy that builds credibility with serious riders

Showjumping → racing green + gold piping, the same heritage code as Barbour and Land Rover

Childhood Pony → playful print speaks to the child choosing it, not the horse wearing it

Four brands. Four completely different customers walking past the same rug rail.

Which one speaks to the heart of your operation? 👇 Not sure? Send us a message to get started!

25/08/2026

This is exactly why "dog-friendly" events need a plan 🐾

Give a dog an obstacle and they'll happily use it. Give a dog a branded obstacle at your event and you'll get exactly this, tongue out, paws everywhere, one perfect little muddy print left behind.

It's not chaos. It's proof the space is actually being used and enjoyed.

Design for it, don't fight it.

20/08/2026

You look like our next dream client 💌

We're not the type to do one project and disappear. We want to build something with you. A proper working relationship, not just a one-off.

We've already got some incredible brands on our list that we cannot wait to reach out to and grow alongside. Could you be next?

We're opening our books to new clients this Autumn join the mailing list so you're first to know when the doors open → link in bio 🐾

18/08/2026

Shops are already pushing autumn 🍂 while we're still in flip flops but don't panic, this is actually your cue to get ahead.

Pivot with the tides, not against them:

🐾 Dog brands → cooling mats out, muddy paw towels in
🐴 Equestrian brands → beach gear out, thicker rugs in
🐱 Cat brands → summer scratchers out, cosy draft-proof beds in
🐔 Poultry/farm brands → shade cloths out, coop insulation in
🐹 Small pet brands → ventilated cages out, snug bedding in

Autumn stock drops early because the brands that plan early win the shelf space (and the customer's attention) early.

Which category are you in, and have you started thinking about your seasonal swap yet? 👇

13/08/2026

Dog-friendly launch events are trending. Here's how to do it right 🐾

Dogs = chaos. And chaos doesn't feel premium.

Most brands try to host "dog-friendly" events and end up looking like dog shows, not brand launches. That's the opposite of luxury.

The fix? Controlled environments:
→ Designated areas
→ Clear zones
→ On-call professional handlers

Focus on curated moments. Not every second needs to be a dog moment. Create specific photo ops where dogs support your story, not steal it.

And don't forget the details: dark flooring, washable surfaces, design choices that look premium even with dogs present.

Done right, dog-friendly events aren't chaotic or messy. Just memorable.

Planning a launch and want dogs involved without the chaos? Reach out now, that's exactly what we do 🐕‍🦺

11/08/2026

Did I accidentally design your dream brand on my kitchen floor? 🐾🧺

Mocked up: a farm/animal/pet sitting brand with a bold logo! See what’s possible when the brief is “playful, warm, trustworthy”

Today’s floor had:
🐐 Farmyard shots for that easy, homely warmth
🐴 Golden-hour stables for the “your pet’s somewhere lovely” feeling
🎨 Tangerine, blush, matcha and sea blue = sunny but grounded
✏️ Playfair Display SC + Libre Baskerville for a logo and name that feels friendly, not corporate

Swipe to see how it comes together →

This is the kind of behind the scene process every brand gets because we work better when we can see your brand begin to come together right in front of us. Want to see yours next?

06/08/2026

One product. Four completely different brands. Swipe to unlock the potential of strategic design 👉🐾

We took a basic bag of dog treats and rebranded it four ways to resonate to four totally different buyers, because "for everyone" packaging speaks to no one.

Generic → screams discount aisle, repels premium buyers. Bold yet uninspiring.

Pet Parent → playful colour blocking, Instagram-shelfie ready. Vibrant, playful, and Instagram-worthy.

Natural/Wellness → earthy palette says "clean ingredients" before you've read a word. Natural, wholesome, and trustworthy.

Luxury → matte finish + gold foil = spirits-and-skincare cues, flatters the owner's taste. Sophisticated, premium, and indulgent.

Country/Heritage → weathered type + acorns = "we've always existed". Rustic, authentic, and nostalgic

Same treats. Same bag. Completely different customer.

Which one would stop you mid-scroll? Drop the number below 👇

17/07/2026

Every great brand starts with an animal that stops you in your tracks. 🐎✨

We help pet and animal brands give their customers that same magic, turning who you are into branding and events that actually connect. From concept to launch, we make sure your brand feels as real and as YOU as this moment.

30/06/2026

Blank pages don’t stay blank for long. ✨

We’re opening our books to new clients this autumn. If you’re a pet or animal brand ready to do something special, let us know in our DMs 🐾

Address

Addlestone

Website

http://auburnandcharles.co.uk/

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