16/05/2023
Things are starting to look brighter and we are all enjoying a few sunshine hours, with eager anticipation of the up-and-coming warmer months. You also have an exciting new start to your business financial year and are working towards new targets.
If you had an outstanding team member, you would give them extra time and nurture them, to help you work towards your yearly targets. Consider your website as that additional member of staff.
Experts advise that a business website should be refreshed every 2-3 years, but in reality, the frequency of change should reflect the goals of your business.
Would you stick to the same business strategy for 5 years or would you revise your strategy to reflect the demands of your customers? The same goes for your website, which is immediate access 24 hours a day for your audience. Nowadays customers are information hungry and will carry out vast amounts of research before committing to a company.
Today’s customer demands a website that serves rather than shouts and this also goes hand in hand with Google’s strategy of becoming a knowledge engine. So, be sure to pack your website with relevant and quality information. This will also present you as an authority in your field.
With this in mind, your website should be ‘freshened up’ on a daily or weekly basis with the top priority of ensuring relevant and engaging content, capable of reaching your target market. This can be done by using SEO and ensuring keywords are included within your content. But, there are other ways to simply keep your website refreshed.
• Weekly – use website analytics to help determine the best frequency of updates to your website
• Once a month - add new pages, blogs or product updates
• Quarterly – consider the functionality of your website by testing
• Every 2/3 years – in a constantly evolving design world, make sure your website is ‘on-trend’
As a nation, we are reserved but as a business owner, you should be blowing your own trumpet. This is where using an agency can help. We can look at your business with a pair of fresh eyes and help you to identify your strengths. We can then help you implement a strategy to showcase your expertise to your audience.
Contact us for a FREE website review.