Austin Marketing

Austin Marketing Austin Marketing is an established independent marketing & design consultancy based close to London

Ready to Plan for 2025?Let’s chat about your marketing goals and how we can help you achieve them this year! Schedule a ...
02/01/2025

Ready to Plan for 2025?
Let’s chat about your marketing goals and how we can help you achieve them this year! Schedule a FREE consultation and let’s get started.
www.austinmarketing.co.uk

As we approach the end of 2024, our 30th anniversary year, we would like to thank all the many customers we have helped ...
11/12/2024

As we approach the end of 2024, our 30th anniversary year, we would like to thank all the many customers we have helped with marketing solutions, from brand awareness to website production and far, far more. We could not have done it without you, and we are looking forward to 2025 and the exciting line-up of projects we have in the pipeline.

It’s stand build day at this year’s Decorex exhibition at Olympia and Austin Marketing is there again to oversee the bui...
04/10/2024

It’s stand build day at this year’s Decorex exhibition at Olympia and Austin Marketing is there again to oversee the build of a bespoke stand for Hunter & Hyland, one of our longstanding customers.

The exhibition opens to the trade and public on Sunday 6th October.

How are you planning on marketing your business in 2024? Read our latest blog for advice and recommendations: https://rb...
11/12/2023

How are you planning on marketing your business in 2024? Read our latest blog for advice and recommendations: https://rb.gy/yovigu

With many businesses budgeting for a challenging 2024, now is the time to review your internet presence. If you don’t, competitors could outperform you in the drive for new customers.

A strategic website review could help you decide the actions needed to achieve your 2024 conversion rate. You have nothing to lose other than the opportunity to gain more customers. We have a proven track record of improving sector-specific visibility and results!

Contact us on 01932 847006 for more information.

One great example of how we work with owner-driven local businesses is that of Surrey-based Deckmasters UK, who speciali...
03/11/2023

One great example of how we work with owner-driven local businesses is that of Surrey-based Deckmasters UK, who specialises in high-quality composite decking solutions and Thermalux outdoor saunas.

Since the publication of the Thermalux website last year, our relationship with Deckmasters UK has continued. In the summer of 2023, we were asked to design and publish a new Deckmasters website to replace their existing dated one.

We officially published the new Deckmasters website last month and are pleased with how our relationship was developed!

Read more here: https://bit.ly/49jgf36

What actually determines a great User Experience?Rewarding your content for a good experience, Google’s core ranking sys...
28/09/2023

What actually determines a great User Experience?

Rewarding your content for a good experience, Google’s core ranking systems will look at an array of ‘signals’ to determine if the user has a great user experience.

You will be required to ensure your core web vitals are in good order with a series of metrics that measure the user experience such as loading performance, interaction and visual stability of the page. Therefore, it is important that you don’t just focus on a couple of these attributes, such as a whizzy-designed page or a superb shot video, and consider many aspects for an overall superb experience for your audience.

Austin Marketing can support you with creating a meaningful user experience that not only drives conversations but also fosters lasting relationships with your target audience.

Read on to learn more: https://t.ly/Wueeq

If you would like to have a jargon-free conversation with a real person who understands the HVAC market and won’t roll t...
22/08/2023

If you would like to have a jargon-free conversation with a real person who understands the HVAC market and won’t roll their eyes when you mention cooling coils or thermal wheels, why not call us on 01932 847006!

An agency with a long-standing pedigree of working for independent and global businesses that serve customers in the built environment, we can easily demonstrate our depth of experience and commitment to sector knowledge. When it comes to selecting an agency to partner with, having confidence in their knowledge of your market is essential to ensure they get the tone right and understand what is needed, to correctly position your business to impress your customers.

New Websites
A new website for one of our HVAC clients has resulted in an increase of 325% in organic visits over a period of just 4 months

Targeted Email Campaigns
An email campaign using an up-to-date, verified database, we experienced a 25% open rate and a further 25% click-through rate to our customers' website achieving well above the ROI we had discussed before the campaign commencement

SEO and Social Media
One of our existing clients purchased a privately-owned HVAC controller manufacturer. We conducted the research, utilised SEO and social media marketing to promote their acquisition.

WE GREW THEIR ORGANIC WEBSITE VISITS BY OVER 40%

The B2B audience is evolving and becoming more sophisticated. 20 years ago, the idea of using social media marketing to ...
21/08/2023

The B2B audience is evolving and becoming more sophisticated. 20 years ago, the idea of using social media marketing to promote your B2B company would have seemed preposterous. But now it should be considered an integral part of your strategy.

Read more here: https://t.ly/cutv



Contact us for cost-effective social media packages https://t.ly/l29j8

Creating a strong digital marketing tool for your business is what we at Austins endeavour to deliver. Your desire for a...
03/08/2023

Creating a strong digital marketing tool for your business is what we at Austins endeavour to deliver. Your desire for a well-designed website that is easy to navigate and provides a positive user experience is high on our agenda.

A regular topic discussed with our clients is “Should I be investing in a custom-built website or will a template for my business suffice?”

We delve further into this, a blog we ignite from our archive which is still poignant for a read today https://tinyurl.com/5n7b32jy

Contact a member of our team to discuss these trade-offs further so you are able to make an informed decision about your website goals https://t.ly/l29j8

When we discuss a marketing strategy with our clients, one topic is high on the agenda – ‘the need to stay relevant’. No...
24/05/2023

When we discuss a marketing strategy with our clients, one topic is high on the agenda – ‘the need to stay relevant’.

No matter how successful your business is today, there is no room for complacency. If someone is searching for a product or service that you offer, they need to be able to find you. The people that find you are people actively looking for a supplier, no sales effort is required.

Customers nowadays want to do their own research when deciding whose product or service they want to buy or who they want to work with. Often, customers will choose you because of a recommendation or referral. With that in mind, maybe you should start considering Google as an extension of your networking.

The way in which online content is addressed is ever-evolving. To stand a chance of ranking highly in a Google search, you have to show expertise, authority and trustworthiness through rich informative content.

Read more here: https://t.ly/57uQ


Things are starting to look brighter and we are all enjoying a few sunshine hours, with eager anticipation of the up-and...
16/05/2023

Things are starting to look brighter and we are all enjoying a few sunshine hours, with eager anticipation of the up-and-coming warmer months. You also have an exciting new start to your business financial year and are working towards new targets.
If you had an outstanding team member, you would give them extra time and nurture them, to help you work towards your yearly targets. Consider your website as that additional member of staff.

Experts advise that a business website should be refreshed every 2-3 years, but in reality, the frequency of change should reflect the goals of your business.

Would you stick to the same business strategy for 5 years or would you revise your strategy to reflect the demands of your customers? The same goes for your website, which is immediate access 24 hours a day for your audience. Nowadays customers are information hungry and will carry out vast amounts of research before committing to a company.

Today’s customer demands a website that serves rather than shouts and this also goes hand in hand with Google’s strategy of becoming a knowledge engine. So, be sure to pack your website with relevant and quality information. This will also present you as an authority in your field.

With this in mind, your website should be ‘freshened up’ on a daily or weekly basis with the top priority of ensuring relevant and engaging content, capable of reaching your target market. This can be done by using SEO and ensuring keywords are included within your content. But, there are other ways to simply keep your website refreshed.

• Weekly – use website analytics to help determine the best frequency of updates to your website
• Once a month - add new pages, blogs or product updates
• Quarterly – consider the functionality of your website by testing
• Every 2/3 years – in a constantly evolving design world, make sure your website is ‘on-trend’

As a nation, we are reserved but as a business owner, you should be blowing your own trumpet. This is where using an agency can help. We can look at your business with a pair of fresh eyes and help you to identify your strengths. We can then help you implement a strategy to showcase your expertise to your audience.

Contact us for a FREE website review.

Making a delicious and rewarding cup of tea needs an understanding of how to get the perfect result from infusing tea le...
11/05/2023

Making a delicious and rewarding cup of tea needs an understanding of how to get the perfect result from infusing tea leaves. The majority of us are OK with a speedy tea bag brew, but can it ever be perfect?

So, when does making a perfect cup of tea become similar to marketing?

In every marketing activity you undertake, it’s as simple as that. It starts with the desire for a result, (the cup of tea) who is going to make it and do they know how to (tea bag aside)? Then, there is the process which takes a degree of patience and definitely experience if you are looking for flavour perfection or a positive result from your marketing activity.

Read on for more: https://www.austinmarketing.co.uk/blog/the-perfect-cup-of-tea/

Address

214 Station Road
Addlestone
KT152PH

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+441932847006

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