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Coastal Content is a Cornwall-based content marketing company that delivers web content, copywriting, blogs, articles, IT tutorials, SEO copy and marketing material.

The writer I was trying to sound like (and when I stopped)
04/06/2026

The writer I was trying to sound like (and when I stopped)

There was a period in my early thirties when every sentence I wrote had a slight lean to it. Not my lean. Someone else's. I'd been reading Nick Hornby

Writing for an internet that’s already annoyed before you’ve finished the sentence
02/06/2026

Writing for an internet that’s already annoyed before you’ve finished the sentence

Let me set the scene. You've written something. It's good. Balanced, considered, reasonably well-punctuated. You've made a point without being aggressive about

What a content strategy actually looks like
28/05/2026

What a content strategy actually looks like

I spent part of this week with a startup that had been told, in no uncertain terms, that they needed a content strategy. The person who told them this was a

That moment a client says “make it pop” and what happens next
26/05/2026

That moment a client says “make it pop” and what happens next

I want to tell you about a phrase. It's not a long phrase. It's not demanding. It arrives softly, wedged between "we love the direction" and "could you just,"

A corporate Carol: Three ghosts, one warning and a company that should have known better
21/05/2026

A corporate Carol: Three ghosts, one warning and a company that should have known better

I'm going to tell you a story. The names have been changed to protect the guilty, the oblivious and the middle managers who genuinely believe that a town hall

So you want to get into marketing?
19/05/2026

So you want to get into marketing?

I was asked the other day, “What advice would you give someone thinking of entering marketing straight from university?” I paused. Not because I think

How to sound confident without sounding arrogant (a guide for writers who’ve definitely never got this wrong)
18/05/2026

How to sound confident without sounding arrogant (a guide for writers who’ve definitely never got this wrong)

There is a very particular way a piece of writing can make you feel like the author is doing you a favour by existing. Every sentence slightly too

I was asked if I could create a fully automated AI blog posting system
18/05/2026

I was asked if I could create a fully automated AI blog posting system

Yes. I could. Next question. Oh, you want more than that. Fine. A few weeks ago, someone asked me, with the bright-eyed energy of a person who has just

Adapt or die: The uncomfortable future of the general marketer
14/05/2026

Adapt or die: The uncomfortable future of the general marketer

I tried to write this gently, I really did. I started with something soothing like, “Marketing is evolving.” Then I deleted it because that sounds like a

Experience is not outdated: Why marketing still needs people who have been around the block
11/05/2026

Experience is not outdated: Why marketing still needs people who have been around the block

I hesitated before writing this. Not because I don’t believe it. I absolutely do. But because the internet has a way of turning “experience matters” into “old

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Plymouth
NE661DE

Opening Hours

Monday 6am - 5pm
Tuesday 6am - 5pm
Wednesday 6am - 5pm
Thursday 6am - 5pm
Friday 6am - 5pm

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