Dark Horse

12/10/2022

A good digital agency should always be proactive and aiming to push themselves. Are yours?

Dark Horse’s Head of PPC, Dave Karellen, discusses how you can set clear targets to hold your agency more accountable: https://zcu.io/Dfmc

Don’t settle for anything less than the best.

https://zcu.io/Dfmc

Contact Dark Horse to talk PPC: https://darkhorse.co/contact-us0:00 Introduction0:25 STRUCTURE1:14 DYNAMIC SEARCH ADS2:20 KEYWORDS3:02 AD COPY3:40 BUDGET4:32...

11/10/2022

Dark Horse is hiring: A Head of Digital PR. The best one, preferably. That's always the aim.

We're raising the bar on what to expect from a digital agency.

Don’t just be a part of it, shape it.

We're not for everyone but we might be for you.

https://zcu.io/YB0C

In a world where black hat SEO and mummy blogs are spreading, Dark Horse seeks a Head of Digital PR using actual knowledge to win links and dominate media.

10/10/2022

"Ads getting a lot of misclicks? Here are some quick hints and tips you can check on to try and avoid the dreaded misclick.

1. Check your settings ⚙️ - Display has more options on targeting than Search, so there are more segments that can be analysed to identify misclicking behaviour.

2. Check Ad placement 🖼️ - Certain sites or categories of sites will inherently have a higher propensity of misclicks due to where they display the ad, or the nature of the site. Make sure where you're advertising is suitable.

3. Demographics 🌎 - It may be that certain demographics are more likely to misclick than others, children being a key example.

4. Check ad dimensions 📐- One size doesn't fit all. Certain sizes of an ad are more frequently used as a start-up overlay on videos, which are prone to misclicks.

5. Target the right devices 📱- People with the largest screens are less likely to misclick an ad than those with limited space.


"

07/10/2022

We're looking for ONE PPC Executive to join the Dark Horse team.

Dark Horse believes in forensically tearing apart our client's competition piece by piece. Carrion for the crows. We are looking for someone with a hungry mindset and keenness to deliver. Is this you?

You will be working with the best PPC brains around. There can only be one.

Contact us today at [email protected] or DM John Keating to find out more about this role and others.

06/10/2022

Hidden amongst the chaos comes redemption.

We are waiting. Watching. Not in the shadows, we are the shadows.

Expect Us.



https://zcu.io/Jlur

Hidden amongst the chaos comes redemption.We are waiting. Watching. Not in the shadows, we are the shadows.Expect Us.

05/10/2022

We are looking for someone with a hungry mindset, integrity and keenness to deliver. Is this you?

You will be working with the best brains around.

If you think you've got what it takes, join Dark Horse:

https://zcu.io/7ebk

Are you the Tech SEO Exec we're looking for? We're geeks, we destroy competition, we get our clients the money they deserve. Click, read, apply.

04/10/2022

We don't like to think about it, but the festive season is fast approaching with one of the most crucial days for e-comm businesses being Black Friday.

Often, advertisers concentrate on their PPC efforts during this time (rightly so) but it's also important to get your SEO process in shape too.

In this short video, Dark Horse's own James Maxfield talks about what you can do to get your site SEO ready for Black Friday.

03/10/2022

🔗 Head of Digital PR at a Pro North Top 50 Agency.
🔗 Head of Digital PR at a fast-growing digital agency.
🔗 Head of Digital PR at a Google Premier Partner.
🔗 Head of Digital PR at a proper SEO agency.

Dark Horse is hiring: A Head of Digital PR in case you were wondering. The best one preferably. That's always the aim.

We're not for everyone but we might be for you.

30/09/2022

We’re not ones for vanity metrics. We cut to the chase.

We don’t twist the narrative with big numbers that have diddly squat to do with the bottom line.

If you fancy working for a company that values talent and integrity over a bar in the office then get in touch today.

We’re not for everyone. But we might be for you.

29/09/2022

Google’s “helpful content” update has rolled out.

What does that means for your website?

• Content lacking a “human touch” will be devalued - This means creating trite content stuffed with trends and keywords for bots to find instead of providing a positive user experience, aren’t going to rank as well anymore.

• This is good news for everyone creating quality, useful content though. It doesn’t negate SEO best practices if you write for people and not for search engines.

• One bad apple can spoil the barrel – If you are inclined to ignore Google’s new rules it can affect your entire website. Including pages containing good content. Toe the line, or else.

• Be a specialist, not a generalist – It’s always a good idea to go ham on a given topic or niche to demonstrate your knowledge and usefulness to Google.

It’s early days, this update to the algorithm is still pretty new, so it’s too soon to measure the impact fully. Keep an eye on it though.

Our key takeaway is that this shouldn’t be anything new to those already writing quality content. It is just another step in the agenda that Google has been pushing for years.

28/09/2022

If you're a local business serving local people, you need a Local SEO strategy.

In this short video, Dark Horse's Head of Content, Elle Nash, breaks down 3 top-tips on using Local SEO to ensure you put your business on the map for your customers to find online.

Click here to learn more:

https://zcu.io/TVfq

27/09/2022

Retargeting through paid social nearly always lands sales.

The leads are all warm, ripe, and ready for picking.

Any old agency could get you some conversions from abandoned carts. But does that really cut the mustard?

At Dark Horse, we lick our yoghurt lids. We get the most bang for our buck.

Our tailored retargeting strategies ensure that no one gets cold.

Don’t let them be the ones that got away.