JWCPR

JWCPR We are an award-winning Manchester PR Agency who specialise in media relations. We’re the PR partner for ambitious home and interior brands.

Backed by over 12 years in the industry, we deliver top-tier media coverage and quality backlinks—no fluff, no nonsense, just real results.

Pantone Colour of the Year 2026 has landed… and it’s Cloud Dancer 🤍A soft, airy white chosen to cut through the noise, b...
04/12/2025

Pantone Colour of the Year 2026 has landed… and it’s Cloud Dancer 🤍

A soft, airy white chosen to cut through the noise, bring clarity, and reconnect us with what actually matters. Pantone describe it as a hue that “enhances focus” and “opens the door to imagination and innovation” — and we can see why.

We’ve been speaking to designers all morning and there’s already a real buzz around it. Expect to see Cloud Dancer influencing bathrooms, furniture, textiles and even gifting this year.

We’re pulling expert commentary together for journalists right now.
If any brands or designers want help getting their take into the media today, drop us a message — we’re on it. ✉️✨

Backlinks from random directories don’t build your brand.We see it all the time: SEO agencies sending clients links from...
23/05/2025

Backlinks from random directories don’t build your brand.

We see it all the time: SEO agencies sending clients links from obscure international directories that have nothing to do with interiors, furniture or decor.

Last month we delivered 659 backlinks for UK interiors brands—and every one of them was relevant.

Add 346 print features in real media—like House Beautiful, Modern Gardens, Ideal Home, and Fabulous—and you’ve got a backlink strategy that actually moves the needle.

We’ve written a new blog on why relevance matters more than ever.
📍 Read it here: https://www.jwcpr.com/why-relevant-backlinks-beat-all-the-others-every-time/

Consumers are tired of getting gamed.Is Google still the front door to your brand—or has AI quietly taken over?Search is...
30/04/2025

Consumers are tired of getting gamed.
Is Google still the front door to your brand—or has AI quietly taken over?
Search is changing. AI-generated answers are replacing traditional results—and SEO alone isn’t cutting it anymore.
Google’s market share has dipped. AI search is growing 35% year on year and could claim 20% by 2028.
Today’s audience doesn’t just want rankings. They want recognition.
They click on brands they know.
They trust names they’ve seen elsewhere.
That’s where PR comes in.
Earned media builds brand equity—and gives AI what it’s looking for: signals of trust, credibility, and relevance.
Read the full blog for straight-talking insights on how interiors brands can stay visible as search evolves.
🔗 https://www.jwcpr.com/ai-seo-is-google-still-the-front-door-to-your-brand/

💬 Just got featured in the press? Hold off on sharing that screenshot for a sec...Most brands (especially small ones) do...
28/04/2025

💬 Just got featured in the press? Hold off on sharing that screenshot for a sec...

Most brands (especially small ones) don’t know that you need a licence to legally repost your press coverage online.

That licence starts at £154. But historic shares will cost you £1,000s. Even for the smallest business.

But that doesn’t mean you have to stay quiet about your big moment.

✨ I’ve just written a quick, plain-English blog about how to share your press wins legally, with 6 totally safe options — no copyright issues, no nasty surprises.

📹 Watch my 30-second explainer📖 Then head to the blog for tips you can use today👉https://www.jwcpr.com/what-is-nla-media-access/

📣 March Media Wins 📣Another packed month for our clients in homes & interiors – with 268 quality backlinks and 342 piece...
14/04/2025

📣 March Media Wins 📣
Another packed month for our clients in homes & interiors – with 268 quality backlinks and 342 pieces of print coverage to shout about!
✨ 12% of links were DA80+ (hello, SEO dream), and we secured standout features in:

🗞️ The Sunday Times, House Beautiful, Ideal Home
🗞️ Grazia, Red, Daily Express, Good Housekeeping and more.

That’s what over a decade of press relationships and interiors obsession gets you. Big agency results, without the faff.

🚀 February PR Wins! 🚀Another month of stellar coverage for our clients! Here’s what we delivered in February:📌 326 piece...
05/03/2025

🚀 February PR Wins! 🚀

Another month of stellar coverage for our clients! Here’s what we delivered in February:

📌 326 pieces of coverage in top-tier media, including The Times, Ideal Home, Elle Decoration, Homes & Antiques, House Beautiful, and You Magazine (Mail on Sunday).

🔗 508 backlinks secured from high-authority sites like msn, The Times, Daily Mail, The Independent, and Homes & Gardens.

Big agency results, freelancer cost. PR that actually works. 💪

If you're a home, garden or interior brand, get in touch.

🚀 What a start to 2025! 🚀January has been nothing short of phenomenal—424 backlinks and 469 pieces of media coverage acr...
04/02/2025

🚀 What a start to 2025! 🚀
January has been nothing short of phenomenal—424 backlinks and 469 pieces of media coverage across some of the biggest names in interiors and lifestyle press. 💥

Our clients have been featured in thetimes.com, independent.co.uk, The Mirror, MSN, Elle Decoration, Ideal Home, House Beautiful, Homes & Gardens, Country Living, Good Housekeeping, and so many more top tier titles.

🔥 Want your brand to be next? We focus on high-impact PR that genuinely works—no fluff, no fuss.
📩 Get in touch today and let’s make 2025 your best year yet!

Is this what interiors look like in 2025? This room image features EVERY trend predicted to be hot in 2025. We took pred...
19/12/2024

Is this what interiors look like in 2025? This room image features EVERY trend predicted to be hot in 2025.

We took predictions from and and mashed them all into Chat.Gpt

Read our blog to see where they agree, differ or might just be plainly making things up 😃
https://www.jwcpr.com/interiors-trends-2025/

Excellent couple of days hosting the thanks to everyone who came and everyone who talked: David Mottershead Kate Hat...
25/09/2024

Excellent couple of days hosting the thanks to everyone who came and everyone who talked: David Mottershead Kate Hatherell Simon and of course Cath for pulling it all together. Hope you all had a great show.

Tickets on sale for Handmade Oxford -
19/02/2024

Tickets on sale for Handmade Oxford -

🥁It's arrived!!! Pantone have announced their and it's a bit of a curveball: Peach Fuzz. We weren't expecting that! ...
07/12/2023

🥁It's arrived!!! Pantone have announced their and it's a bit of a curveball: Peach Fuzz. We weren't expecting that!

Let the peach party begin 🥳

Address

201 Manchester Road
Altrincham
WA145NU

Opening Hours

Monday 8:30am - 6pm
Tuesday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8:30am - 6pm
Friday 8:30am - 6pm

Telephone

+441616966949

Website

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