We believe that the use of data can improve decision making, but only if the social and environmental impact of decisions are evaluated alongside the knowledge and insight created though analytics. We help organisations new to evidence-based decision making; collect, process and analyse data. We help them appreciate the meaning hidden in their data so that they can understand more about the landscape in which they operate. We then encourage organisations who already have the expertise to collect data and create insight, to consider the moral implications of their actions. To think about social and environmental consequences of the pursuit of short-term goals. Our core believe is that decisions that encompass a wider perspective ultimately produce the best long-term results. The foundation is a source of data science and artificial intelligence, knowledge and expertise; a communications and publishing platform for data scientists, a source of information for the public and a resource for organisations wanting to make better use of their data. We have built a community of people with similar interests, allowing them to communicate and to share knowledge and ideas. We promote the benefits of using data science, provide support to businesses new to data driven decision making and offer data science consultancy services. Membership consists of large corporates, start-ups and individuals from across the globe. Members are encouraged via a Code of Conduct to be socially and environmentally aware when making decisions. The foundation is working with members to establish a consultancy service, the profits from which will be invested in providing additional services to members.
