Arborfield Consulting Limited

12/10/2023

Latest Linked In Newsletter from Arborfield Consulting - thoughts on brand and own label supplier roles in the category management process and in the category.

18/09/2023

When I started out in category management (a far few moons ago now!) it was all about The Partnering Group 8-step process which included strategies as part of the plan creation but not necessarily the creation of an overall vision and strategy to develop the category. Fast forward a couple of decade

14/08/2023

Latest Linked In Newsletter on the Compelling Category Review Process - Step 1

In this second edition of Compelling Category Chat I'm going to dive a bit deeper into the first step in the Compelling Category Review Process - Understanding your retailer and why I think this is the first step to take when preparing your category review. Step #1 - Understand your retailer Traditi

17/01/2022

Over come Blue Monday with this campaign by the Samaritans is encouraging us to have a cuppa and a chat with someone we care about or who just might need it today. Great idea!

21/12/2021

Merry Christmas and a Happy, Healthy and Prosperous 2022 to all clients, colleagues and friends of Arborfield Consulting

08/03/2021

12/02/2021

M&S Valentines Dine In causing queuing in the aisles today at M&S Camberley - great marketing supported by excellent ex*****on in store

04/01/2021

https://www.linkedin.com/posts/michalajarvis_new-report-reveals-how-our-attitudes-and-activity-6751922693550968832-t5MT

In case you missed it the Waitrose Food & Drink report 2021 was published last month with some great insights into consumer and shopper behaviour trends...

01/01/2021

A Happy & Successful 2021 to all!

18/12/2020

Happy Christmas to all clients contacts and friends!