14/09/2026
๐๐โ๐ซ๐ ๐ง๐จ๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐๐๐๐ซ๐๐ฌ๐ฌ๐ข๐ง๐ ๐ญ๐ก๐ ๐๐ฅ๐๐ฉ๐ก๐๐ง๐ญ ๐ข๐ง ๐ญ๐ก๐ ๐ซ๐จ๐จ๐ฆ. ๐๐โ๐ซ๐ ๐ญ๐๐ค๐ข๐ง๐ ๐ข๐ญ ๐๐จ๐ซ ๐ ๐ฐ๐๐ฅ๐ค.
AI is the big thing everyoneโs wrestling with: what it means for creative work, where it belongs and how brands can use it without producing the same old soulless sh*te.
Because AI isnโt only about doing things faster. In creative hands, it can take an idea that might once have stayed in someoneโs head and make it real - and unexpected.
And unexpected matters. It makes people stop. Look. Talk. Remember.
Thatโs the real opportunity for brands: not to create more content, but to be more creative, more distinctive and a lot less like everyone else.
Fair play Colm. Should Jumbo be on a lead, though?