29/05/2026
The new O2 flagship stores were designed to represent the very pinnacle of retail excellence - delivering a shopping experience beyond expectation. Alongside the launch activity for the store, TCC was tasked with designing the Priority window display.
We approached the project by creating a visual metaphor for the entire Priority offering, treating the installation as a piece of retail art. Its scale and presence were designed to create immediate impact for everyone passing by.
Designed to make a statement.
The Priority totem brought together the very best of TCC - from strategic thinking and creative problem solving through to custom build, project management, and final delivery - all completed in time for the grand reveal on opening day.
We just love it. What do you think?