20/07/2022
Through our long-term agency partner, Growth-Division , we started working with Addland last year, a groundbreaking company focused on bringing land to life.
Our main aim was to plan, implement and manage their paid search campaigns. These campaigns needed to be results-driven, and we had a challenging cost per result to hit for their key North Star Metric.
Phase one rollout was a regional targeting approach, with additional areas being enabled once inventory was available.
Phase two was a switch to a national approach, allowing focus on other key areas to help maximise returns and acquisition.
The campaign data really does speak for itself.
Within the first month, we had exceeded the North Star Metrics, which we have continued to maintain since launch.
Traffic quality was excellent, with a non-brand CTR of over 30%!
These results were so strong that they doubled and then tripled their initial Google Ads budget within the first 6 months. Not only this, but we were able to scale the campaigns without increasing our cost per result.
James Smith smashed this one out the park, and the clients were delighted with the results!
Addland has thousands of quality land listings, marketed by hundreds of agents. It’s one of the things that makes us the single destination for land.
