Paul Lawrence Digital

07/05/2026

If you are looking for a quick SEO win, one of the most commonly overlooked issues is internal linking.

It sounds basic, but it’s one of the easiest ways to:

• Improve rankings
• Help Google understand your site
• Keep users engaged longer

If your pages aren’t strategically linked together, you’re making SEO harder than it needs to be.

It's a simple fix with a big impact.

My article https://paullawrencedigital.co.uk/helpful-articles/f/what-is-internal-linking-a-complete-guide-for-seo explains more.

Message me if you would like a FREE consultation about checking your websites internal linking structure and how it could be improved.

28/04/2026

WHAT IS SEO?

Most businesses think SEO is about rankings.

It’s not.

You can rank #1 and still generate zero revenue.

What actually matters:
• Targeting the right search intent
• Bringing in qualified traffic
• Converting that traffic into leads

SEO isn’t a vanity metric game — it’s a growth channel.

That’s the focus I bring to every project.

Please do get in touch to find out more about how I can help you

03/03/2026

If your business isn’t visible in search, you don’t exist.

70%+ of buying journeys start with a search.

If you’re not showing up when buyers are actively looking for your service, your competitors are winning — quietly.

I see this constantly with:

Local businesses relying only on referrals
B2B firms creating content but ranking nowhere
eCommerce brands competing without a structured SEO strategy

It’s not a marketing effort problem.
It’s a visibility problem.

Modern search isn’t just traditional SEO anymore, it.

• Search intent targeting
• Local / geographic optimisation
• AI answer optimisation (AEO)
• Technical structure that supports authority

Visibility is no longer optional. It’s the foundation of predictable growth.

I currently have capacity to take on a few new clients focused on improving their search presence.

If visibility is a priority this quarter, send me a DM and let’s have a conversation.

12/11/2024

Hey everyone!

Hope you're all well..it's been a while since this page has posted as I've been very busy with contract work in the background, but it's time to get this up and running again.

For your information, Google are now rolling out their November 2024 Core update. Organic traffic make fluctuate for a while, so it's even more important to be checking daily your performance and rankings.

Should you need any help or advice, please do not hesitate to get in touch.

Google today launched its next big search ranking update. The November 2024 core update will take about two weeks to roll out.

08/09/2021

If you’re not already aware, Google have recently announced changes in the way that they display Page Titles in the Search Results - they claim to still be using the HTML tag 80% of the time, but from some early testing so far results which I have seen show them to be taken from the H1 tag or even another H tag.

Google claims the new system describes what the page is about regardless of the particular query, but for some businesses the correct Page Title not being shown could lead to legal issues.

I would highly recommend that businesses perform a check to see what Google is showing now as a Page Title whilst solutions to stop this are being investigated, and to also monitor click through rates for any URL’s which are no longer displaying your chosen Page Title in the Search Results. Some may see improvements, but some may see drops.

Google has officially confirmed it is updating the way it generates web page titles in search results.

06/12/2018

Link building can sometimes be a struggle, but this is great article with tactics for increasing links, revenue and traffic.

Secure links for clients and increase rankings, traffic and revenue with reusable content campaigns, targeted outreach, keyword research and managing link blockers.

26/11/2018

Paid search trends to watch for the 2018 Christmas Holiday Season

https://searchengineland.com/paid-search-trends-to-watch-for-the-2018-holiday-shopping-season-308441


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Shopping, local searches and audience optimizations are three of the biggest considerations to keep in mind.

28/01/2018

Are you aware of the recent alogrithm changes to Facebook for business page content reach? My latest blog gives an overview of this and what you need to be thinking about content wise.

This post gives an overview of the 2018 Facebook Algorithm changes and what you can do to increase your page reach.

23/07/2016

My latest blog discusses why you should A/B test your PPC Campaigns

http://bit.ly/2a5mv0u

Digital Marketing Agency and Consultancy in Kent advising on Digital Marketing Strategy, Social Media, Email Marketing and more.

29/06/2016

Very much enjoyed my workshop and presentation on Marketing Automation tools today at North Kent B2B exhibition