11/09/2026
I think we’ve spent a LOT of time worrying about whether our content is polished enough.
Is the photo good enough?
Did I word that properly?
Does the Reel look professional?
Should I redo it?
Meanwhile, AI can produce something post-able in about 10 seconds. Whether or not it's any good? Well...😑
A lot of the content we’re connecting with most is the stuff that feels a little more real. The Reel filmed in the car. The unedited photo dump. The person talking about something they actually know. The content that has a bit of personality about it.
People connect with people. That’s always been true. But when we’re surrounded by content that can be perfectly produced by AI, I think human-led content stands out even more!
And that’s what I mean by embracing the messy. Not being careless. Not putting out rubbish. Not abandoning good marketing.
Just not waiting for everything to be perfect before you let people see it, because perfect doesn't really exist anyway!
Your business is run by a human. Let your marketing look like it!