The Big Impression

The Big Impression Your Ecommerce Facebook and Instagram Ads Agency.
50% of users gain an interest in a ecomm brand aft

Yes Facebook and Instagram ads do still work, I’ll tell you why AND how you can create an even better experience for cus...
28/07/2022

Yes Facebook and Instagram ads do still work, I’ll tell you why AND how you can create an even better experience for customers.

How do I know these ads still work? I'm still making purchases myself from ads!

Last month a friend introduced me to a natural deodorant company. I went to their website to have a look but didn't purchase.

Next, I was retargeted on Facebook and Instagram with a few ads. I read the comments to see what people were saying.

However, I still had a couple of objections.

Then, they hit me with a free trial ad.

Great!

Now I had the opportunity to try the product before I purchased for the cost of shipping (£2.99 in case you're interested!).

They sent me 3 different scents to try.

By doing this they answered by two main objections:

1️⃣ Does it work? (Biggie and the answer is yes!)

2️⃣ Which scent should I buy?

So, how could they have made this a better experience for me?

By adding a short, fun quiz to the ad via an automation.

They could have found out what fragrances I like and then tailored the 3 scents they sent me try.

Benefit to the brand:

✅ They don't waste samples that might not get used because the customer doesn't like the fragrance

✅ It could increase the order value if the customer loved more than one scent and purchased multiple items (especially if it saves them multiple shipping costs)

✅ Customer maybe ready to sign straight up for a subscription 🙌🏼

Benefit to me:

❤️ I would get to try 3 different fragrances that I would likely be guaranteed to love

❤️ I would know which scent/s I want to order from choices personalised to smells I like

❤️ I don't receive my samples and wish they'd sent me something else to try!

Would you enjoy a more personalised free trial?





Do you have a proven product and an audience that buys?I'm often approached by businesses that want help running Faceboo...
27/07/2022

Do you have a proven product and an audience that buys?

I'm often approached by businesses that want help running Facebook and Instagram ads who have neither of these.

They believe Facebook ads are a silver bullet that will immediately help them make lots of sales (usually on a tiny budget).

My response to these businesses is that paid ads should amplify what is working organically for them.

When they have a product that people want to buy and the sales to prove it, that is the time for paid ads!

They should also have great organic data by this time on what creative and messaging has been working for them.

This saves spending money on acquiring that data through paid ads before sales can be achieved.

Of course there's always testing involved with paid ads but why waste money on ads for a product/offer that nobody wants to buy?

My advice to these businesses is to prove their product first and then come back to paid ads.

What advice would you give or add?



Top tip for using Instagram DM Automations:Use conversation starters. These are a way for your customers or potential c...
13/07/2022

Top tip for using Instagram DM Automations:

Use conversation starters.

These are a way for your customers or potential customers to start a conversation with your business by utilising a list of frequently asked questions.

You can have up to 4 questions.

These will lead users through a conversation flow to answer the questions. It can also be used as an opportunity to continue the conversation that can lead to a sale or further customer support.

Have you tried this yet?




12/07/2022

Did you know that...

🔥 50% of Instagram users are more interested in a brand after seeing an ad

🔥 130 million users tap on Insta shopping content every month

Are you taking advantage of this?

Did you also know that...

🗣 50% of DM conversations are started from Stories

The most popular reasons that Instagram users message brands is for a product enquiry and support.

So doesn't it make sense to run Story ads to start more of those conversations?

To use those conversations to give value and support to customers 🤔

Instagram DM Automations will elevate your Story ads with conversations that answer questions, recommend products, and create an instant, fun customer experience 24/7.

What's not to love?

Are you ready to add this strategy to your Instagram ad campaigns?




There's a lot of talk about zero party data.By using conversations on it's platforms, Meta is utilising this and support...
11/07/2022

There's a lot of talk about zero party data.

By using conversations on it's platforms, Meta is utilising this and supporting businesses to make sales directly on these.

Instagram DM Automations are a great example of this. You can makes sales directly in the DMs as well as deliver lead magnets and build both your Instagram and email lists.

You can tag and segment your Instagram list so you can send the right message to the right audience. This capability will be invaluable once recurring notifications arrive for Instagram this Autumn.

You'll be able to deliver segmented campaigns to your Instagram list, just as you now do with email list.

Exciting times 😉

Have you tried this yet?






05/07/2022

Kiehls achieved 30% more qualified leads than other channels and a 20% conversion rate from consultation to sales by using Instagram DM Automations.

They wanted to foster a closer connection to their customers and having a very active Instagram community meant that their customer service team had a hard time keeping up with all the messages from posts, DMs, stories...

Implementing automations so customers received an instant response and a seamless handoff to the customer service team as needed meant that no leads were lost.

“Instagram is a perfect avenue for us to connect with our customers especially since many people use Instagram to discover new beauty products. However, it was difficult to follow-up with people or respond to potential sales leads because we did not have the right tools. By implementing Messenger API for Instagram, we have not only scaled our conversations through different entry points such as Instagram Feed, Instagram Stories, mentions, and direct messages, but have also improved our response time to customer inquiries.”

Eda Lim

Head Of Digital, Luxury & Professional Division, Kiehl’s Malaysia

Check out their success story here:
https://developers.facebook.com/success-stories/kiehls/




04/07/2022

With stats like these, it's no wonder that fashion and beauty brands are beginning to implement conversational marketing as part of their overall marketing strategy.

Instagram DM Automations fit seamlessly into your existing Instagram marketing strategy. Conversations drive sales and you can use your posts, stories, reels and lives to start these.

Drive more traffic and start more conversations with click to message ads too.

With 65% of people prefer messaging to phone and email, it makes sense to automate the repeated queries you receive and have a smooth handoff to a customer service team member.

If you'd like more information about how Instagram DM Automations would help your brand increase sales and provide an instant customer support experience, pop me a DM.




29/06/2022

What results will you get when you work with me? What am I like to work with?

Great questions!

I'm going to let Debbie answer these for you! (Thank you Debbie 😊)

Debbie runs an amazing events company Qube Productions. She wanted to bring some of the luxe and glamour of these events to people's homes in a way they could do themselves. I helped Debbie grow the new ecommerce arm of her brand, Qube Luxe by Debbie Marks. It was an absolute pleasure to work with Debbie.

If you'd like to chat about working together or just find out more information. Send me a DM.



What next?You're scaling your brand and have a great marketing system in place with all the moving parts working well to...
27/06/2022

What next?

You're scaling your brand and have a great marketing system in place with all the moving parts working well together...

You've nailed:

✅ Paid social ads

✅ Google ads

✅ Email marketing

✅ Organic social media (you've got a fantastic engaged growing community)

So how can you grow and scale further?

Instagram DM automations!

Meta is really advocating for conversational business marketing and Instagram DM marketing is getting more and more features added. Recurring notifications are on the way!

How does this help your brand continue to grow and scale?

Using Instagram DMs, not only can you create meaningful instant experiences for your customers. You can build your list, increase sales and provide the instant customer support that is expected these days.

If you'd like to find out more about how Instagram DM automations can help you grow and scale, book a call and let's chat :)

📲 : https://portal.thebigimpression.com/public/appointment-scheduler/61dd7e5d967cfdbec12262c2/schedule





What's your happy place? Mine is building Instagram DM Automations!My tool of choice is because it's robust and has a l...
24/06/2022

What's your happy place? Mine is building Instagram DM Automations!

My tool of choice is because it's robust and has a lot of functionality across all the platforms where you can have conversations with customers in a meaningful and fun way.

Have your tried it?

If you'd like to know more about the ways you can use Instagram DM Automations in your marketing strategy, hit me up!





Meta believes messaging will transform businesses.It has become a huge focus for Meta and they recently had their first ...
01/06/2022

Meta believes messaging will transform businesses.

It has become a huge focus for Meta and they recently had their first Conversations Conference which shows just how serious they are!

Check out these stats from the conference:

🌟 7/10 people feel more connected to a business they can message

🌟 65% of people prefer messaging over phone and email

📈 By 2025 over 80% of customer service organisations will abandon native mobile apps in favour of messaging on 3rd-party platforms

📈 According Forrester 50% of US online adults use chat to buy something

📈 62% of US 25-34 year olds use chat for purchases

📈 1 billion+ user messages per week across Meta messaging platforms and this is accelerating!

With these exciting stats, will your sustainable fashion/beauty brand be implementing conversational marketing?






You're a savvy sustainable fashion/beauty brand that has their e-commerce ecosystem in place... or do you?If you haven't...
27/05/2022

You're a savvy sustainable fashion/beauty brand that has their e-commerce ecosystem in place... or do you?

If you haven't yet added in an Instagram DM Automation system then you're missing out on a fantastic way to increase sales with a system that will fit seamlessly into your sales funnel.

Do you want to:

🌈 Increase your sales?

🌈 Build your email list?

🌈 Automate giveaways (you can check if they are following you without the manual hassle!)?

🌈 Automate 80%+ of customer support (FAQs, filter support for human handoff)?

🌈 Recommend products?

🌈 Promote new products?

🌈 Give personalised discount codes?

If this is you, send me a message and we can have a chat about how an Instagram DM Automation system can become a lucrative part of your sales funnel!





Address

Aylesbury

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Website

Alerts

Be the first to know and let us send you an email when The Big Impression posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Big Impression:

Shortcuts

Share

Category