10/08/2026
Bunched by Detalo Creative.
Over the last year we’ve researched, designed and developed the brand strategy, visual identity, website and app UI for Bunched | Private Family Album.
Bunched is a private family album built to give families a better way to share, organise and enjoy their photos, videos and memories, without the noise of social media.
From the outset, privacy has been at the heart of the product. With Bunched designed to keep family memories protected from AI training, we knew the brand itself needed to feel unmistakably human. That meant creating an identity led by real creativity, personality and storytelling rather than the increasingly generic, AI-generated visual language we’re seeing everywhere.
Rather than following the soft, predictable aesthetic often associated with family-focused technology, we built a playful world around a family of fruit characters.
From brand mascot Orange, to Apple, Pear, Banana, Strawberry and Grapes, every character and detail was designed to give Bunched warmth, personality and a recognisable visual language across the app, website and wider brand.
Alongside the visual identity, we developed a messaging strategy centred around the emotional heart of Bunched: life’s sweetest moments, memories getting sweeter with time, and the people we’re better Bunched together with.
All brought together around one simple proposition: Built for families, not followers.
Bunched is available to download now on iOS and Android. Visit the site > bunched.app
