29/04/2025
If you're struggling to think of content for social media, things like, what do I write, what do I record, what works and what doesn't?
Think on this, most of your audience are introverts, they're social media introverts.
What it means is they'll get questions about your product or service, they're not going to reach out directly to you.
Why are they not going to reach out?
They're scared of asking silly questions and looking stupid.
If they send a question to you, you're going to end up selling to them.
And what that means to you is a silent majority on your social media all with unanswered questions about you and your business.
I think you've got all the content you need.
You just don't know it yet.
All the questions you get asked every day, questions from sales calls, questions from clients, and questions from the tiny amount of people that do reach out.
That's all content gold.
Make content around these.
By making content around them, you're creating engaging, useful content that speaks directly to your audience's needs.
Now, big tip, keep a Google Doc.
All the questions you get asked, whack them in there and use it when you're creating content.
It's super simple.
It's massively effective, and it will boost your social media presence and provide value to your customers that are ready on your social media.
More importantly, creating content like this helps to position you as the authority.