21/09/2026
We work in marketing, so there’s always something new 🥱
Honestly, becoming a master carpenter or the best cake baker that walked the earth would’ve been a much better route if completing all skills to expert level was ever an objective. But we chose marketing, so lifelong learning it is!
So here is something new.
For those of you who haven’t got it yet, or those of you who haven’t noticed, there’s a new feature on your Google Search Console account that helps you track generative AI coverage your website is getting for you.
This runs alongside your ability to add your Instagram, YouTube, TikTok and Twitter accounts to Search Console too, which also rolled out to this platform this summer.
We had a viral moment for our website content earlier in the year which we had already spotted taking off in Search Console vanilla.
Since this feature only rolled out just recently, we can now see that this viral moment was being driven mainly in Google AI mode.
Everybody is talking AEO And GEO right now, but this piece of content that did so much heavy lifting for us was written for SEO back in 2022 and just had a renaissance. This proves our point that these new fancy phrases are really just rooted in good old-fashioned traditional SEO and marketing methods.
If you make content that is remarkable, it will get picked up.
If you plan your content based on SEO outcomes, it’ll serve you for many years to come.
Demonstrating that content marketing planning is an integral part of making your website pull more SEO weight for your brand.
Log into your account today and see if this feature is there for you yet.
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