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One of the biggest dates in the agricultural calendar is coming up for Soil Acoustics: Cereals Event on 10–11 June.This ...
03/06/2026

One of the biggest dates in the agricultural calendar is coming up for Soil Acoustics: Cereals Event on 10–11 June.

This year, the event is hosted by none other than Jeremy Clarkson at his Diddly Squat Farm so yes, there may be a little celebrity spotting along the way! Director Saffron Baker has already ticked Kaleb Cooper. off the list at LAMMA Show last year, so the next mission might just be tracking down the rest of the Clarksons Farm line-up.

With thousands of farmers, agronomists, and industry professionals expected, it’s the perfect opportunity for the team to showcase how their Soil Acoustic Meter (SAM) helps farmers better understand soil health and biological activity.

We’ll be there alongside them, supporting the team at what’s set to be a big, busy and exciting show! 🌱

https://destination-digital.co.uk/news-blogs-case-studies/spring-is-show-season-for-soil-acoustics/

Everyone's talking about AEO, GEO and AI search visibility right now. But, what if the brands best positioned for AI sea...
01/06/2026

Everyone's talking about AEO, GEO and AI search visibility right now. But, what if the brands best positioned for AI search have actually been doing it for years?

Our latest blog looks at how Heck's "Bride's Sausage" campaign became an unexpected example of why joined-up marketing matters in the age of AI search.

The campaign combined PR, social media, customer engagement and website content around a genuine wedding superstition. As the story spread, AI search engines began associating HECK with the tradition itself.

This has taught us that AI doesn't just read your website. It looks for evidence across the web:

✅ What customers are saying
✅ What journalists are writing
✅ What social media is discussing
✅ Whether your website supports the wider conversation

The brands winning visibility today aren't necessarily chasing AI trends. They're the ones that have spent years building consistent, connected brand ecosystems across every channel.

Read the full story and discover why integrated marketing is becoming one of the biggest factors in AI search visibility 👇

https://destination-digital.co.uk/news-blogs-case-studies/why-ai-search-rewards-joined-up-marketing-with-heck-food/

Want to know more about why SEO is really your GEO strategy? We've written a blog about that too 👇

https://destination-digital.co.uk/news-blogs-case-studies/geo-vs-seo-ai-search-optimisation/

GEO is the latest buzzword on every marketer's lips at the moment, causing equal parts excitement and panic. Spend five ...
26/05/2026

GEO is the latest buzzword on every marketer's lips at the moment, causing equal parts excitement and panic. Spend five minutes on LinkedIn and you’ll probably see someone declaring that SEO is dead, AI search is taking over and websites are about to become irrelevant altogether 👀

But before everyone throws their SEO strategy out of the window, we're here to tell you that if you've already got your SEO nailed, you don't need to worry about GEO - you've already done the work that needs doing.

As everyone runs around like headless chickens shouting “GEO! GEO!” and adding “AI expert” to their LinkedIn bios, many are overlooking one important thing: AI search still relies heavily on the same foundations SEO has always focused on 👇
✔️ Helpful, authoritative content
✔️ Strong website structure
✔️ Trust and credibility
✔️ Consistent brand messaging
✔️ Good user experience

GEO isn’t replacing SEO, it's just evolving.

The brands most likely to succeed in AI search are usually the ones already doing SEO properly 👏

If you want to know more about GEO vs. SEO, read more here 👇
https://destination-digital.co.uk/news-blogs-case-studies/geo-vs-seo-ai-search-optimisation/

22/05/2026

Let’s get this show underway!

An hour until opening at The Great British Farm-Fest and we’re ready to greet visitors to the Soil Acoustics demonstration stand in Hall 1.

Come and find us and come and listen to the worms 🪱

21/05/2026

After the journey south and the check-in on-site at The Great British Farm-Fest with Soil Acoustics it’s time for a quick sit down before spending all day tomorrow on our feet.

Address

Aldern House, Baslow Road
Bakewell
DE451AE

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
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